MD ATIF

• Developed a comprehensive GTM strategy and market expansion roadmap targeting 4 geographic segments and 3 buyer personas for a B2B tech services product, identifying a high-value addressable market opportunity.
• Conducted structured competitive analysis across 7 market players on 6 dimensions (pricing, features, positioning, UX, GTM, target market), surfacing 3 whitespace opportunities that refined product-market fit and content strategy.
• Executed lead generation and social media marketing campaigns across LinkedIn and Meta, collaborating with 3 cross-functional teams to align demand generation activities with revenue KPIs.
• Produced 6 data-driven strategic reports and 3 executive presentations for 5+ senior stakeholders using Advanced Excel and PowerPoint, contributing to measurable ROI improvement in campaign targeting.

• Documented 8+ operational workflows and process dependency maps across 3 departments of a large scale metro network, building systematic analytical and process management skills.
• Gained exposure to 4 critical operational systems (rolling stock, tunnel ventilation, power supply, environmental controls), reinforcing structured problem-solving directly applicable to marketing operations.