Md Riaz Afridi

Core Functions:
• Deliver region wise primary, secondary and sell out target.
• Execution of all key levers to accelerate on National Distribution (Horizontal expansion), outlet categorization based on potential, must have SKU (vertical expansion), Infra management, Salesforce effectiveness, out-of-stocks & Cost-to-Serve optimization using RTM framework (sense, shape & service), and thus grow topline and bottom line growth.
• Track key measures in the RTM function (Maintaining channel wise fill rates, Distributor Stock Availability Index, and Continuous Replenishments System (CRS)).
• Collaboration with Sales operation & product team to design trade offer, consumer offer and sales team incentive.

Core Functions:
• Create Business plans against the strategy to deliver results YoY.
• Build high performing team from Bottom up- SMs, ASMs, and TMs.
• Using leadership techniques to motivate and develop employees and channel partners.
• Negotiate with key accounts & finalize the agreements.
• Reporting on Competitive activities trends and developments and plan activities to counter the same.

Core Functions:
• Lead, guide, and develop Territory Manager team to drive business growth and monitor front end sales people.
• Achieve daily, monthly and yearly sales targets for primary and Sec-ondary and regular evaluation of sales performance.
• Implement all sales strategies and sales campaigns using suitable promotional tools and monitoring tools.
• Achieving the AOP outlet expansion target and enabling partners to serve the outlets by defining the optimum point of the highly complex route-to-market parameters like distributors, sales representatives, stores, route frequency (weekly, bi-weekly, monthly visiting cycles), new area, distributor and sales territories.

Achievements:
 Best project Manager (GTM) in FY’22
 Successful achievement of PSR expansion Project (320→580) in FY’22.
 Introduced B2B Direct billing delivery modality (Factory to Customer Warehouse) for cost optimization.

Core Functions:
• Ensured product availability in terms of Numeric and weighted distribution in the assigned territory.
• Execute shops in terms of execution parameter.
• Expand the business growth by identifying the potential market.