Sub Editor, Digital and Print
The Daily Star Bangladesh
مجموع سنوات الخبرة :22 years, 7 أشهر
The Daily Star is the most prominent daily newspaper in Bangladesh. It has both print and digital edition.
The digital edition is printed 365 days a year, and updated almost on a 24/7 basis, regardless of rain or shine.
I have joined this newspaper as a Sub-Editor, and my work responsibilities include writing, editing and translating articles for publication.
Escape Myst is the first live escape room game in Dhaka, Bangladesh. We promise to bring in totally new and alternative entertainment options in the country.
In addition to entertaining our customers with mind boggling brain twisters, we also arrange professional team building sessions for corporations.
Responsibilities:
• Prepared weekly, monthly and quarterly marketing plans
• Engaged agency to prepare communication materials
• Achieved 25 thousand facebook fans
• Launched joint campaigns with banglalink, Herfy and a number of other prominent brands
• Developed the escape room games (story, puzzles and overall concept) from scratch
Nagad is the digital financial service of Bangladesh Post Office.
Nagad is a dynamic and secured digital financial service that facilitates customers daily financial transaction needs like cash in, cash out, send money (P2P), mobile recharge etc.‘Nagad’ brand is operated by Third Wave Technologies Limited (TWTL).
Nagad aims to spearhead the digital financial service revolution in Bangladesh.
• Achieved daily revenue targets on a consistent level amounting to 800 million BDT
• Achieved month on month business growth for three consecutive months
• Prepared voice business (prepaid and postpaid) monthly and quarterly revenue plans in order to meet KPI targets
• Prepared and received approvals of budgetary requirement for the voice business and ensuring budget is fully utilized
• Maintained constant growth in voice business through the monitoring of minutes of usage, average price per minute and other pricing related KPIs
• Ensured all available communication channels of digital marketing, above the line and below the line promotions
• Digitized the voice business through launching new, convenient products and services
• Ensured all products and offers are customer friendly
• Coordinated with sales, finance and other stakeholders for launching on-ground activities for enhancing voice business
• Managed International Roaming business customer acquisition, revenue management and projects.
* Customer Life Cycle Management (CLM) campaigns and analysis.
* Driving revenue growth for existing base through effective and relevant segmentation and micro campaigns.
* Design, manage, and analyze programs and offers to create stickiness of the base to the network- thus building loyalty.
* Roaming revenue and management of Roaming partner relationship.
* Ensure product research, market mapping and linking VOC to overall usage and retention strategy.
* Managing pricing across all campaigns.
* Ensure error free processes for various tariffs/promotional programs.
* Implementing proactive churn measures (both prepaid & post-paid) to increase active days.
* Monitoring High Value customers by designing and implementing engagement programs.
* Identify best practices in customer retention and loyalty in telecommunication field and other relevant industry/sectors for developing own programs.
* Actively participate in transformational projects and new streams of revenue.
* Leading & managing a dynamic product team overseeing U&R vertical wise responsibility of the function.
* Work closely with relevant stakeholders within Marketing, Sales and Finance functions to develop loyalty programs and new products.
* Plan annual budget for the U&R vertical, establish budgetary control and track all related expenses accordingly in line with company’s vision and strategy.
• Customer Life Cycle Management (CLM) campaigns and analysis.
• Driving revenue growth for existing base through effective and relevant segmentation and micro campaigns.
• Design, manage, and analyze programs and offers to create stickiness of the base to the network- thus building loyalty.
• Roaming revenue and management of Roaming partner relationship.
• Ensure product research, market mapping and linking VOC to overall usage and retention strategy.
• Managing pricing across all campaigns.
• Ensure error free processes for various tariffs/promotional programs.
• Implementing proactive churn measures (both prepaid & post-paid) to increase active days.
• Monitoring High Value customers by designing and implementing engagement programs.
• Identify best practices in customer retention and loyalty in telecommunication field and other relevant industry/sectors for developing own programs.
• Actively participate in transformational projects and new streams of revenue.
• Leading & managing a dynamic product team overseeing U&R vertical wise responsibility of the function.
• Work closely with relevant stakeholders within Marketing, Sales and Finance functions to develop loyalty programs and new products.
• Plan annual budget for the U&R vertical, establish budgetary control and track all related expenses accordingly in line with company’s vision and strategy.
• Generate revenue through new and existing VAS
• Support new customer acquisition through launching innovative VAS
• Ensuring Airtel offers best value for internet throughout the industry and in this regard product life cycle management and launching of 2G & 3G products for mass market, retail & alternative channels.
• Developing retail and alternate channels to increase data penetration and to create advocacy of retailers to upsell data products. Around 25%-30% monthly data revenue contributed through retail channel.
• Running Data on boarding program where non data users are communicated by out bound call center agents regarding airtel’s special offer for this segment and upselling data packs.
• Analyzing economic & social environmental factors, customer mobile and non-mobile behavior, trends and other relevant factors for strategic planning.
• Conduct, publish & share study reports as & when requested by relevant commercial wings.
• Publish Net Promoter Score study, Brand Health Study, Customer Satisfaction Study, Price Perception and Trade Satisfaction study and submit report on a monthly basis
• Conduct campaign evaluation study on a need base approach
• Conduct presentation session with commercial top team on a monthly basis to share BHS & CSS findings
• Ensuring miscellaneous daily secondary research reports
• Building customer journey map and monitoring touch point performance
• Automating market research platform
• Close monitoring of market research agencies and research efforts.
• Evaluating, localizing and implementing market research guidelines received from the HQ.
• Creating and following up the yearly IR Strategy document
• Maintaining service opening roadmap
• Managing inbound and outbound roaming voice, data and SMS revenue
• Preparing IR customer acquisition strategy and meeting yearly target
• Launching special projects like SMS interconnection, prepaid roaming, data bundles, etc.
• Implementing special IR projects
As a manager and later on, a senior manager, I became fully responsible for the mass market segment, which included planning and devising strategies and action plans throughout the year to achieve KPIs set by the management.
Detailed activities:
• Devising the yearly strategy with objectives and action plans
• Managing mass market acquisition, retention and revenue enhancement KPIs
• Identifying budget and resource requirements and providing justification
• Managing prepaid products and services innovation
• Conducting customer experience management activities through ATL and BTL tools
• Leading cross-functional teams for special project implementation
Area of work consisted of:
• Developing and managing the banglalink prepaid product portfolio
• Managing prepaid acquisition related activities
• Managing prepaid retention related activities
• Managing prepaid revenue enhancement related activities
• Evaluating results and preparing action plans accordingly
• Evaluating research results and taking necessary actions in order to improve performance of the prepaid portfolio
• Setting action plans to meet KPI targets
As part of intra-group knowledge sharing initiative, I worked as a consultant for Alfa Telecom (a company managed by Orascom) in Beirut, Lebanon for 2 months. During this period, I worked in the following projects:
1. Business market offer overhauling
2. SME segment development
3. 3G Entry Strategy creation
Alfa telecom was struggling with their business market offers due to a conservative and typical approach. They also failed to make an impactful entry in the SME market.
Based on my experience in Bangladesh, I provided detailed feedback on areas of improvement and a surefire strategy for success in SME market.
Based on my data marketing experience and secondary research, I gave my recommendation on 3G launch, which was appreciated. I also worked on the draft business case for 3G launching.
As an interim role, I worked in the post paid market development team for 3 months. During this short tenure, I looked after the Medium Enterprise and Personal Postpaid Products. Apart from the day to day activities, I took the following new initiatives:
• Launching first International FnF Service for both postpaid and prepaid customers.
• Re-adjusting customer care charges for all customers
• Launching New Tariff Option Tool Kit for Medium and Large Enterprise
• Working with the team to launch banglalink online service
As an extension to my earlier assignment, I worked as a VAS Assistant Manager for more than a year and during this period; I directly or indirectly managed most of the value added services of banglalink, which included:
• Data services (GPRS and EDGE based)
• Entertainment services (CRBT new features, new voice portal, etc.)
• New features of electronic recharge (postpaid bill payment through e-recharge, new channel development, etc.)
• Missed Call Alert
• Voice Messaging
• Corporate VAS
• Infotainment Service
• IVR Based Services
• SMS based push-pull services
• Mobile Email Solutions (blackberry and Intellisync)
After switching my job, I joined the new area of value added services in banglalink, and managed to launch some important and high revenue generating services. These were:
• Data services (GPRS)
• Entertainment services (CRBT, voice SMS, voice portal, etc.)
• Electronic Recharge Service
• Several Corporate VAS
1. Managed all prepaid (mass market) products and service extension launches
2. Led cross-functional project teams for implementing new technologies, products and services
3. Launched the country's first electronic recharge platform
4. Launched low denomination scratch card
5. Launched the first youth and lifestyle prepaid brand "djuice" in Bangladesh
6. Launched several time-window based offers like day time discount offer
7. Launched call-conferencing and digressive call features
7. Launched first monthly fee based low tariff package
Worked as an intern for HSBC Bank, Bangladesh Ltd. During my 3 month tenure, where I was working in the first ever email marketing campaign project.
Me and fellow colleagues built the database for email marketing and handed over
I worked as a technical editor for the technology magazine Anonnya Computer Times.
I was solely responsible for content sourcing, generation and editing for the new technology and gaming sections.
I was a regular contributor for the country's most popular weekly magazine, "Shaptahik 2000". (http://www.shaptahik-2000.com/)
A magazine targeted towards politically conscious adult readers; I had the tough job of writing articles on Technology and computer games.
Major in Marketing Full time MBA.
Major in Marketing with courses in Consumer Behavior, Marketing Research, Trade Marketing, International Marketing, Strategic Marketing, Introduction to Marketing, Advertisement, etc. Had an average grade of 3.7 in marketing courses (in a scale of 4)
After 2 years in college, I gave my HSC (Higher Secondary Certificate) exam and got placed in 1st division.
After 10 years of schooling, I sat for my Secondary School Certificate (SSC) exam and scored 84% marks, which gave me first division.