Market Research
Nielsen
Total years of experience :9 years, 10 Months
Carrying out research of consumer behavior and satisfaction across various E Commerce Clients like Snapdeal, Makemytrip etc.
• Took digital marketing initiatives for increasing the brand awareness
• Conducted awareness drives through Product benefit templates, followed word of mouth approaches
• Sold products through various online & offline distribution channels, Achieved sales target
• Awarded Top Performer Award
Customer Recommendation System for E-Commerce
• Was responsible for developing an efficient self-training engine for the Recommendation Systems used by E-commerce industries (using quantitative approaches)
• The engine identified the Consumer attributes based on the corresponding data associated with his/her purchase history and suggested the most considerable products
• Worked on developing various Innovative BlackBerry Official Mobile Applications
• Responsible for constructing the backend architecture of the “Parental Control App” of BlackBerry Z10
• Worked on Developing a Data Handler (Web Application) for the Company used for accounting & product database
• Deigned the webpage and database architecture for NIC’s Website.