Manager Marketing & Student Recruitment - Sindh Region
ACCA
Total years of experience :4 years, 0 Months
• Responsible for end-to-end planning, execution and monitoring of ACCA’s marketing and student engagement programs for one of the biggest markets globally for ACCA.
• Worked closely with Corporate Marketing UK to create and execute different marketing campaigns using print, electronic and outdoor media.
• Responsible for formulating strategy for student recruitment via various student engagement models and creating mutually beneficial relationship with educational institutes and other stakeholders.
• Worked on development, management and execution of an overall social media marketing plan and strategy to effectively drive brand awareness and enhance brand recognition in the market.
• Managed the communications and media activity to drive brand recognition and enhance media mileage in the market.
HIGHLIGHTS:
• Instrumented and launched ACCA Student Ambassador Program which is currently being replicated in other markets.
• Nominated for the Global Chief Executive Award 2013 for most creative initiative.
• Launched ACCA Foundation Diploma in Pakistan - Pakistan being one of two markets globally to launch this new product for prospective students.
• Champion of social media, with a track record of creating and implementing successful social media campaigns with strong impact and great reach. ACCA Pakistan Facebook Page saw a growth of more than 50% in 2013.