Meher Kanchan

• Spearheaded a team in managing high-impact Meta Ads campaigns, driving performance marketing success.
• Strategically targeted the North American market, enhancing audience engagement and lead generation.
• Executed and fine-tuned campaigns to boost sales, conversions, and brand visibility.
• Monitored and analyzed KPIs including CTR, CPC, CPM, conversions, and ROAS to inform decision-making.
• Optimized campaign budgets to maximize ROI and enhance operational efficiency.
• Mentored and trained team members on utilizing Meta Ads Manager and advanced ad optimization techniques.
• Prepared comprehensive reports to showcase campaign performance and insights for stakeholders.

• Spearheaded Google Ads campaigns for diverse clients in Australia and New Zealand, driving measurable results.

• Executed in-depth keyword research and competitor analysis to enhance strategic positioning.

• Optimized Search, Display, and Video campaigns, significantly increasing ROI and overall performance.

• Developed and implemented effective bid strategies, budget planning, and audience segmentation for targeted outreach.

• Integrated advanced conversion tracking and attribution models to accurately assess campaign success.

• Diagnosed and resolved technical challenges related to ad serving and account performance, ensuring seamless operations.

• Collaborated with creative teams to produce compelling ad creatives that resonate with target audiences.

• Leveraged customer insights to enhance digital marketing strategies and drive engagement.

• Analyzed customer feedback to identify trends, improving service delivery and increasing satisfaction rates.

• Developed training materials that streamlined onboarding processes, resulting in quicker adaptation for new hires.

• Collaborated with cross-functional teams to align marketing campaigns with customer needs, boosting overall performance.

• Implemented data-driven approaches to monitor and optimize key performance indicators (KPIs) in customer support.

• Fostered a culture of continuous improvement, mentoring team members to enhance their digital marketing skills.

• Leveraged data-driven insights to enhance customer engagement and optimize product sales strategies.

• Developed and executed targeted marketing campaigns that increased brand awareness and drove customer acquisition.

• Utilized social media platforms and digital marketing tools to foster community interaction and boost online presence.

• Collaborated with cross-functional teams to align sales initiatives with digital marketing efforts, ensuring a cohesive brand message.

• Analyzed market trends and customer feedback to refine marketing strategies, resulting in improved customer satisfaction and loyalty.

• Implemented SEO and content marketing techniques to enhance online visibility and drive organic traffic to digital platforms.