Regional Sales Manager
Dawlance Group of Companies
Total years of experience :20 years, 10 Months
Leading a selling team comprised of Business Managers and Territory Sales Managers. Accountable for achieving the Regional sales and profitability goals and responsible to provide direction and leadership to the field Regional Staff while responsible for the customer satisfaction and market share within the Regional geography.
• Provide quality leadership for internal and external customers in all assigned tasks, while upholding Dawlance Values at all times: inclusive of Reliability, Creativity, Team work and Transparency.
• Achieves the Region’s revenue and profitability objectives.
• Directs the selling activities within the Region.
• Leads the Sales Team, inclusive of managing performance, coaching, mentoring and career development.
• Responsible for the Region’s forecasting and sales tracking.
• Set the vision for the Region and develop adheres to a business plan and attain this vision.
• Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales team, corporate marketing and sales operations.
• Responsible for category strategy development & implementation, positioning & messaging in line with Brand Key to ensure achievement of category’s brand and business goals.
• Steering a team of Media, Research, Technical and operational functions for brand extensions & product development through category’s ATL, BTL & PR activities, consumer insights generation and market performance analysis.
• Responsible for P&L, maintaining overall business profitability, market share, and improving brand health (KERD) through effective execution of communication plans and trade marketing efforts.
• Develop comprehensive annual marketing and product generation plans to bring portfolio growth and increase Brand’s positioning in premium market segment.
• Prepare brand and creative briefs for media and promotional activities and evaluate their effectiveness using variety of market intelligence efforts, consumer and advertising researches.
• Tracking monthly sales performance in variety of retail channels, preparing trade strategies and monthly schemes.
• Supervise Dawlance all New Product Development (NPD) initiatives, tracking global advancements in relevant categories and ensure effective coordination with all stockholders for successful and timely new products’ launches.
• Achieving sales targets assigned through managing a team of sales officers and branch accountants.
• Achieving monthly collections targets to ensure that dealers remain productive.
• Market intelligence regarding sales activities, incentives and pricing structure of competitors and suggest proper counter action plan.
• Ensuring proper product displays and various advertising materials displays.
• Always care for dealer’s motivation with regards to sales, accounts, after sales, warehouse and even about his own showroom.
1. Achieve monthly assigned sales targets.
2. Market intelligence regarding sales activities, incentives and pricing structure of competitiors.
3. Ensuring proper product displays and various advertising materials displays.
4. Thorough understanding of dealers aging, overdues, daily sales summary, early payments and follow-up reports.
5. Assuring timely stocks delivery to dealers by managing dealer daily dipacth order.
6. Solving dealer’s product complaints by coordination with after sales services department.
7. Always care for dealers motivation with regards to sales, accounts, after sales, warehouse and even about his own showroom.
8. Managing consumer financing schemes with our various business partners.
1. Developed new markets for small appliances across Karachi.
2. Conducted comparative study of all the brands in Ref, TV & AC segment, and suggested important features which should be added in Dawlance new TV.
3. Managed HR Depatment in training and development of sales force for TV and AC.
4. Managed various Consumer Financing Schemes
MY CGPA in MBA-Marketing is 3.45. I have also done 06 weeks internship at Muslim Commercial Bank, Pakistan largets private sector bank. During my internship I was exposed to all functions and departments of the Bank.