Brand Manager
ESCA Restaurants DMCC
Total des années d'expérience :10 years, 6 Mois
Pressman’s Pressed Sandwiches (Quick Service Restaurant - 6 outlets)
Marketing Duties:
* Develops and maintains relationship and communication with Outlet Managers and the whole
team to create solid marketing plans
* Executes marketing initiatives for new projects, new outlets menu changes, special menus,
remodels and rebranding campaigns
* Manages store promotions to drive sales
* Manages restaurant’s online delivery and review portals (like Zomato, Talabat, 24H)
* Develops and executes customer acquisition and retention marketing programs, manages
customer database, and direct to consumer marketing (SMS and email dispatch)
* Manages advertising and corporate partnerships for chosen companies/groups
* Recommends development and implements in-store marketing materials as needed
* Designs all shop and social media collaterals
* Organizes in-store events like Bloggers’/Foodies’ Night, Tasting sessions, etc.
* In-charge of acquiring and retaining new catering clients
* Overall in-charge of staff training and development (product knowledge, customer service
excellence, communication skills, etc)
Operations Duties:
* Ensures that proper Food and Service Standards are followed at all times
* Does regular outlet audit (cleanliness, food handling and storage, staff grooming, cash
management)
* Prepares each outlets’ P&L report
* Management of service team and drivers’ schedules
* Monitors each outlets’ daily sales (Dine-ins, takeaways, deliveries)
* Evaluation and assessment of all staff
TIDJOORI INTERNATIONAL - Restaurant, Vegan Food Products Retail, E‐Commerce (Vegan and Bio-Organic
Products)
Led a team of professionals responsible for all aspects of marketing and advertising. Responsibilities
included: market positioning and brand management, budget management, media planning and buying,
lead generation, B2B partnerships, content management, online and social media marketing, and execution
of trade shows and events.
* Ensured budgeting control on promotion and advertising expenditure
* Developed and conceptualized all Corporate Presentation Materials: Corporate Profile, Corporate
video, Retail Products Catalogue, Special Flyers and Brochures
* Over-all incharge of ecommerce and corporate websites re-development: Content,
Structure, Organization
* Maintained social media pages (Facebook, Twitter, Instagram)
* Organized in-store activities and events (21-DayVegan Challenge, Tidjoori Little Chef, etc)
* Developed weekly and monthly meal subscriptions
* Acquired and managed catering clients
* Product presentation to B2B customers: Supermarkets, Restaurants, other Distributors
* Corporate partnership with major airlines, schools, and banks
* Staff training and development
* Initiated Customer Loyalty Program
Successfully developed and managed all aspects of retail marketing for all 12 retail stores in the UAE,
including campaign strategy, media buys, direct mail, digital media, in-store promotions/events.
* Executed retail-centric program strategies across different channels: retail, digital, and catalogue.
* Managed vendor, mall management, and corporate partner relations.
* Employee management - schedule, performance evaluation, incentives, retention and dismissal.
* Inventory and stocks analysis - proper forecasting to minimize cost and maximize profit
* Seasonal Buying/Purchasing - analysis of latest market trend, consumer behavior, moving and non-
moving items, stock move-out.
* Developed POP signage supporting brand, lifestyle, product and promotional initiatives.
* Revitalized the company image through new packaging designs, collateral materials,
media campaign, and point-of-sale programs.
* Managed external marketing partners such as advertising agencies, publishing companies, print and
production companies.
* Developed and executed pocket shop and promotional kiosks concept.
* Visual Merchandising
* Designed (content and organization), maintained and updated company website through
Content Management System.
* Overall incharge of new product launches and new shop openings.
* Spearheaded company’s Loyalty Program for customers.
* Conducted trainings for all staff.
* Developed company profile kit, brand standards and usage guidelines.
Pyrex, Visions, Corningware)
* Handled all Retail Marketing related activities - Promotions, Visual Merchandising, Direct
Marketing, etc.
* Implemented marketing plans.
* Designed Incentive Program for all Promo Consultants.
* Handled all Store Outlets and Promo Consultants nationwide.
* Incharge of new product launches - planning, conceptualization, logistics, implementation,
assessment
Direct Selling
Finance