Key Accounts Manager
Lactalis
مجموع سنوات الخبرة :14 years, 8 أشهر
Handling a team of 8 direct sell salesmen covering 330 customers.
Achieving 80% distribution for new launches in one month.
Working closely with convenience accounts for orders, implementation and reconciliation.
Implementing 2015 contracts across customers.
Working closely with the team in the field in order to give them proper coaching.
Working with convenience field teams to implement the visibility.
Monitoring salesman credit in market.
Monthly meeting with top accounts.
Implementation of new launches across top 100 accounts.
Data analysis for all accounts and proposing new plans.
Activating dormant accounts.
-Handling a team of 11 direct sell salesman covering 780 customers
-Achieving a distribution of 70% for new launches
-Activating 2 new uncovered areas
-Working with team closely in the market by couching them and monitoring their sales
-Ensuring 100% coverage 80% strike rate
-Closing the monthly volume target along with other targets set by company
-Implementation of new launches gondolas in mini markets
-Implementation of new racks in zero rack customers
-Following closely with the team in market to ensure merchandising and apply FIFO
-Collecting cash from the team on daily basis
-Monitor daily loading to ensure salesmen are loading the right SKUs
-Working on census data to reach uncovered customers
-Achieved 15% growth value wise 10% volume wise
-Managed a team of 7 ( 3 direct sell salesman, 2 pre-sell ladies, 1 pre-sell salesman and a delivery driver).
-Handled Key Accounts (Saudi Catering, Subway, Toasted, etc) and activated 20 new Key Accounts.
-Increased the direct sell routes from 2 to 3 by adding 1 new route and activated 200 new customers
-Activated cafeterias to enhance the Lays combo meal offer
-Activated 50 new schools through direct sell team
-Increased the efficiency of salesmen by 30% through an effective re-routing
-Worked closely with Pepsi to implement the PO1 and reach new Key Accounts
-Aided in the Launch of all New Launches across KSA.
-Handled Point of Sales material by region for all channels.
-Developed Planogram with every innovation based on SKU rationalization.
-Handled Power of one promotions ( Lays & Pepsi), (Twistos & Quakers)
-Coordinated with agencies for designs that are related to trade, including POS development
-OT planning ( promotions, designs, displays, Instore executions)
-OT tracking of sales and budget spent
-Handled advertising and marketing budget including sales budget
-Managed forecasts for all New Launches for KSA by channel
-Responsible for AC Nielsen market data analysis (Market share, distributions, etc.) for KSA and part of UAE.
-Performing expansion plans for all slow moving SKU’s
-Prepare full launch plan for new innovations, re-launches and activation plans ( Displays, spaces)