Senior Marketing Manager
Amer Group
Total years of experience :13 years, 8 Months
Brief and follow up with brand agency and in-house designer on design needs.
• Work closely with Purchasing dept. on briefing and follow up of needed communication
materials and production
• Work closely with L&D dept. and HR on their communication briefs and ensure staff
communication always in place and updated as well as setting up staff events
• Develop annual communication activities and on ground activations as per the marketing
plan to reach target audience and address business/revenue objectives in alignment with
seasonality and budget allocated
• Develop creative briefs, share and follow up with relevant agencies.
• Monitor KPIs for non-digital campaigns and offer recommendations accordingly.
• Manage logistics of launching and running campaigns and on ground activations
• Pinpoint sponsorship and communication opportunities
• Maintaining rapport with business affiliates (OTAs, tour operators, agents, airlines, etc.)
• Supervising logistics of signed campaigns with 3rd parties
• Managing co-branded activities
OUD - Orientals for Urban Development
Successfully launched J'noub project and Orientals Industrial City - Ain Sokhna
• Managing the events cycle, Exhibitions & Sponsorships
• Managing overseas exhibitions.
• Managing the BTL including; product launch, brokers’ orientations & awards, TV production
and communication materials.
• Managing PR thru giving directions, generating effective media coverage and risks.
• Responsible for setting the quarterly and annually budget forecasts.
Successfully launched Sun Capital project with a two billion of sales; first ever launch to hit
this value in the city of 6th October.
• Managing the digital marketing buying and planning, website and social media calendars.
• Managing the BTL including; product launch, brokers orientations & awards, TV production
and communication materials.
• Managing PR thru an agency; giving directions, generating effective media coverage and
risks.
IMS & Brand Management
• Ensuring the implementation of the global guidelines, across all mediums.
• Successfully launched the S8 edge | S8 and JPro devices' offline marketing campaigns.
• Managing the digital marketing buying and planning, website and social media calendars.
• Contributed in the increase of the retail brand shops incremental sales by 33%
• Launched brand shops consumer promotions during annual occasions
• Ensured the necessary Point of Sales tools to increase brand presence, market
• share and improve customer satisfaction
• Contribution in PR agency management including, giving directions, generating effective
media coverage and risks.
• Executing brand strategy and articulate brand identity through communications' vehicles
and direct its associated activities.
• Managing the marketing budget analysis to monitor and ensure the implementation of the
strategic expenses mix.
Managed the point-of-sale materials process
• Managed marketing budgets and analyzing the expenses for the ATL & BTL.
• Implemented in the negotiation for budget & benefits for media activities
• Successfully contributed on the mobile premium segment increase of market share by +50%
• Increased the trade in programs’ efficiency during the month 10 times
Hired potential candidates & after screening & conducting HR interviews to make sure that
the
• candidates are matching the companies’ criteria
• Participated & represented the company in employment fairs.
courses: High School (National)