Creative Design Director / head of fashion design
Hk designs
Total years of experience :11 years, 4 Months
Starting from creating concepts for the whole collection,
according to the trend forecast and brand identity.
discussing the concept with the owner after preparing
a presentation contains the ideas about how to apply this concept within identity.
brainstorming with design team, deciding about fabrics, accessorise and
manufacturing process, create a whole board of How we will deliver
this to customers regarding photoshoots, visual merchandising and
collaborate with the marketing team to ensure that marketing campaigns
fit the established concept and perhaps share ideas together.
Starting from the very first stages of design process, discussing the concept,
and directing the team in research, preparation, and design as well
Prepearing /Review and correct techpacks with design team.dealing with suppliers
through receiving samples, directing the team to discover problems,
searching for solutions, and following up on production,
all the way to how to display the product in stores and photograph
it according to the concept.This is my responsibilities.
• Create new designs in line with current trends and the target audience.
Evaluate prototypes and improve design. Research material, fabrics, and color trend.
Attend regular design and product development meetings.
• Overseeing all design projects, from conception to delivery.
• Designing original pieces, including illustrations and infographics.
• Dealing with Fabric / manufacturing suppliers.
• Follow up with manufacturing team till deliver final samples.
• Responsible of fitting samples and compere it with technical sheets
• Responsible of creating technical sheets for each design.
• Creating / Developing artwork and patterns.
• Choosing packing and hangtag / any related accessories.
• Developing new products to compete with local wholesale market.
Designing and executing my own brand collections
Designed out wear clothes for men using Photoshop and illustrator
started with check out trends and pantones, choose fabric, colors, make patterns and design art works
Follow up with dye house., embroidery section sewing department until deliver samples
•Defining, designing and implementing a creative visual merchandising
strategy
•Creating appealing and eye-catching visual displays that lead the
customer through the entire store
•Producing window displays, signs, interior displays, special promotions
displays
•Matching scarfs’s patterns and colors make a very attractive wall
to attract customer
- Merge accessories with scarfs using mannequins
- Match Scarfs with Bags to catch up women's heart
- working on styling Abayas and merge it with all the accessories scarf home has
Organize events for Al-Balsam Book store
Art craft trainer for kids
Designed clothes for all Genders out wear and home wear using Photoshop and illustrator
started with check out trends and pantones, choose fabric, colors, make patterns and art works
Follow up with dye house., embroidery section sewing department until deliver samples
design indoor and outdoor printed designs
