Marketing Specialist
Baraka Media Production
Total des années d'expérience :5 years, 4 Mois
•Developing marketing campaigns to promote a product, service or idea.
•Developing Dream TV Channel by revamping the channel’s image in terms of on air graphics, channel programs, and Identity
•Managing and handling all aspects related to the presidential candidates campaign 2013, such as sending daily media monitoring reports to H.E; communicate the brief of the prints, designs and close follow-up with the designers, and track campaign results accurately and provide constituents with summary and detailed reports
•Planning, organizing events, product development, and research
•Managing the production of marketing materials, including leaflets, posters, flyers, and DVDs for the presidential campaign and Dream TV
•Monitoring competitor activity and drafting reports to share with management
•Liaising with designer.
•Pitching program ideas (Synopses and format)
•Involved at the pre-production stage through to post production and marketing and distribution.
•Assisting with drawing up contracts for productions, in close liaison with the Production and Finance Departments.
•Handle some bookings “Feeding Sessions” as well as managing the growing tapes & distribute it to the channels.
•Assisting in the annual budget planning and allocation
•Managing the “Social Media Team” with a Team Leader Reporting to me.
•Meeting and liaising with clients to discuss and identify their advertising requirements.
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget such as working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
•The link between the client and the agency by maintaining regular contact with both, ensuring that communication flows effectively and discussing all the details of the campaign(s).
•Presenting creative work to clients for approval or modification and sending a weekly report showing the client’s status and performance by monitoring the effectiveness of campaign(s)
•Carrying out full research before the pitching phase, to try and win new business for the agency
•Undertaking administration tasks such as invoicing clients, arranging and attending meetings, preparing presentations for the GM, scheduling meetings for all employees; escorting visitors to staff members' offices, along with providing hospitality service arrangements.
•Coordinating with the HR Department employee related procedures (Employee recruitment request - Payroll List - Resignations).
•Received specifications for the requested posts from the client and matched it with the potential candidate needs
•Followed-up with the clients and candidates during and after hiring procedures.
•Handled over 10 accounts in diversified fields such as: FMCG, research, cement…etc.
•Interviewed candidates and evaluated each according to his/her skills, knowledge, and experience and drafted assessment reports added to our database.
•Participated in job fairs to find and attract applicants.
•Delivered weekly reports concerning all recruitment activities to the top management.
•Data entry for the automated system.