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mennat allah elatal, Digital Marketing Consultant

mennat allah elatal

Digital Marketing Consultant·Comarketing Hub

Egypt

Bachelor's degree, accounting

Work experience

Total years of experience: 16 years, 6 months

Digital Marketing Consultant

February 2021 - Present

Comarketing Hub

Alexandria, Egypt

February 2021 - Present

Determining the most suitable business models for businesses.
Developing suitable digital marketing strategies based on client's business models.
Evaluating brands' target customers to identify the social media channels that
would provide the best opportunities for customer engagement.
Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.

Company industry:
Marketing
Job role:
Marketing and PR

Manager Digital Marketing

February 2022 - July 2023

OFFTO

As Salimiyah, Kuwait

February 2022 - July 2023

Plans and executes all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.
Design build, and maintains our social media presence.
Set up analytics funnels and events for the app and web.
Set up email automation.
Measure and reports the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Brainstorms new and creative growth strategies through digital marketing.

Company industry:
Travel Agency
Job role:
Marketing and PR

Digital Marketing Expert

April 2021 - September 2021

Tarjama

Dubai, United Arab Emirates

April 2021 - September 2021

SEO
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Website
Creating the website architecture.
managing the website back-end
Conducting website performance tests.
Troubleshooting content issues.
Monitoring the performance of the live website.

Social Media
Develop, implement and manage our social media strategy
Define most important social media KPIs Manage and oversee social media content
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Work with copywriters and designers to ensure content is informative and appealing

Company industry:
Translation & Document Processing
Job role:
Marketing and PR

Digital Marketing Specialist

September 2020 - April 2021

uknowva Arabia

Riyadh, Saudi Arabia

September 2020 - April 2021

Develop and manage digital marketing campaigns.
Manage organization’s website.
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Track the website traffic flow and provide internal reports regularly.
Fix any error in online content and arrange webinars and webcasts.
Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company’s product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.

Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Digital Marketer

February 2013 - September 2020

Tiendy Fashion

Alexandria, Egypt

February 2013 - September 2020

Product & website development and designing.
Provide the vision, mission, goals and strategies for our brand, then translate brand strategies into brand plans, brand positioning and go-to-market strategies.

write and dispatch email marketing campaigns.
provide accurate reports and analysis to demonstrate effective return on investment (ROI).

research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
design website banners and assist with web visuals.

communicate with clients, affiliate networks and affiliate partners.
conduct keyword research and web statistics reporting.

contribute to social media engagement and brand awareness campaigns.

contribute to company and industry blogs and manage e-communications.

develop and integrate content marketing strategies.

keep up to date with current digital trends.
manage the contact database and assist with lead generation activities.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

customer service representative

October 2010 - November 2012

EL MASRIA for land reclamation

Alexandria, Egypt

October 2010 - November 2012

• Working as customer service in EL MASRIA company for land reclamation from 10\2010 till date .

Company industry:
Agriculture & Crop Production
Job role:
Customer Service and Call Center

relationship officer

March 2008 - July 2008

Barclays bank

Alexandria, Egypt

March 2008 - July 2008

• Working as a relationship officer at SME'S department in Barclays bank starting from2\3\2008 till 30\7\2008.

Experience gained:
1. Working as an effective member in a team.
2. Achieving target (best achiever for 3 monthes) .
3. Communicating with customers and handling their problems.
4. Banking experience concerning with services and delivering client's needs.

Company industry:
Banking
Job role:
Sales

customer service representative

November 2007 - December 2007

EL-WATANIA for trading stocks starting

Alexandria, Egypt

November 2007 - December 2007

• Working as a customer service at EL-WATANIA Company for trading stocks starting from 1\11\2007 till 31\12\2007.

Experience gained:
1. Trading stocks.
2. Taking the orders on buy and sell from customers.
3. Analyzing market actions.
4. Preparing customers accounts statements for a period.

Company industry:
Financial Services
Job role:
Customer Service and Call Center

Trainee

August 2007 - September 2007

bibliotheca Alexandria

Alexandria, Egypt

August 2007 - September 2007

• Training for one month in bibliotheca Alexandria starting from 1\8\2007 until 31\8\2007.

Experience gained:
1. Preparing conferences and seminars.
2. Preparing clients invitations.
3. Dealing with foreigners.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Trainee

August 2003 - October 2003

Alexandria commercial and maritime bank (ACMB

Alexandria, Egypt

August 2003 - October 2003

• Training for 2 months in credit Department in Alexandria commercial and maritime bank (ACMB) starting from 1\8\2003 until 30\9\2003.

Experience gained:
1. Analyzing financial statements.
2. Granting credit.
3. Reviewing customer accounts.

Company industry:
Banking
Job role:
Accounting and Auditing

Education

Alexandria university

June 2007

June 2007

Bachelor's degree, accounting

Egypt

• Graduated from faculty of commerce Alexandria university year 2007 (English section) accounting department.
View attachment

Skills

Product Marketing
Expert
Product Marketing
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Branding
Expert
Branding
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
ICDL
Expert
ICDL
Expert
Product development
Intermediate
Product development
Intermediate
Managment
Expert
Managment
Expert
Online marketing
Expert
Online marketing
Expert
Branding
Expert
Branding
Expert
SEO
Expert
SEO
Expert
SEO
Expert
SEO
Expert
WordPress
Expert
WordPress
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Brand Management
Expert
Brand Management
Expert
Branding
Expert
Branding
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Product Marketing
Expert
Product Marketing
Expert

Languages

English
Expert
Arabic
Expert
German
Beginner

Training and Certifications

Certifications
customer service
new horizon
Sep 2006 - Sep 2006
Leadership
new horizon
Sep 2006 - Sep 2006
Business communications
new horizon
Sep 2006 - Sep 2006

Hobbies

  • Crafting & sewing
  • Reading