mennat allah elatal

Determining the most suitable business models for businesses.
Developing suitable digital marketing strategies based on client's business models.
Evaluating brands' target customers to identify the social media channels that
would provide the best opportunities for customer engagement.
Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.
Design build, and maintains our social media presence.
Set up analytics funnels and events for the app and web.
Set up email automation.
Measure and reports the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Brainstorms new and creative growth strategies through digital marketing.

SEO
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Website
Creating the website architecture.
managing the website back-end
Conducting website performance tests.
Troubleshooting content issues.
Monitoring the performance of the live website.

Social Media
Develop, implement and manage our social media strategy
Define most important social media KPIs Manage and oversee social media content
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Work with copywriters and designers to ensure content is informative and appealing

Develop and manage digital marketing campaigns.
Manage organization’s website.
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Track the website traffic flow and provide internal reports regularly.
Fix any error in online content and arrange webinars and webcasts.
Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company’s product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.

Product & website development and designing.
Provide the vision, mission, goals and strategies for our brand, then translate brand strategies into brand plans, brand positioning and go-to-market strategies.

write and dispatch email marketing campaigns.
provide accurate reports and analysis to demonstrate effective return on investment (ROI).

research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
design website banners and assist with web visuals.

communicate with clients, affiliate networks and affiliate partners.
conduct keyword research and web statistics reporting.

contribute to social media engagement and brand awareness campaigns.

contribute to company and industry blogs and manage e-communications.

develop and integrate content marketing strategies.

keep up to date with current digital trends.
manage the contact database and assist with lead generation activities.

• Working as customer service in EL MASRIA company for land reclamation from 10\2010 till date .

• Working as a relationship officer at SME'S department in Barclays bank starting from2\3\2008 till 30\7\2008.

Experience gained:
1. Working as an effective member in a team.
2. Achieving target (best achiever for 3 monthes) .
3. Communicating with customers and handling their problems.
4. Banking experience concerning with services and delivering client's needs.

• Working as a customer service at EL-WATANIA Company for trading stocks starting from 1\11\2007 till 31\12\2007.

Experience gained:
1. Trading stocks.
2. Taking the orders on buy and sell from customers.
3. Analyzing market actions.
4. Preparing customers accounts statements for a period.

• Training for one month in bibliotheca Alexandria starting from 1\8\2007 until 31\8\2007.

Experience gained:
1. Preparing conferences and seminars.
2. Preparing clients invitations.
3. Dealing with foreigners.

• Training for 2 months in credit Department in Alexandria commercial and maritime bank (ACMB) starting from 1\8\2003 until 30\9\2003.

Experience gained:
1. Analyzing financial statements.
2. Granting credit.
3. Reviewing customer accounts.