Mert Kara

• Led product marketing, brand growth and partnership initiatives across Türkiye, GCC and international markets,
working closely with Sales, Product, Creative, Data, Legal and external brand teams.
• Managed 300+ cross-functional marketing and commercial projects across FMCG, retail, e-commerce, telecom,
entertainment, finance, lifestyle and consumer app sectors.
• Supported approx. 10x revenue growth in Türkiye by scaling partner campaigns, improving execution frameworks and
increasing adoption of TikTok advertising and branded solutions.
• Built go-to-market plans for brand and product-led campaigns, translating audience behaviour, platform features and
business objectives into clear local narratives and activation strategies.
• Developed audience-led messaging, creative recommendations and content strategies to help brands improve
engagement, conversion and campaign performance.
• Partnered with regional and global stakeholders to localise campaign concepts, adapt messaging to Türkiye market
nuances and align execution with brand, product and commercial priorities.
• Worked with brands, agencies, creators and internal teams to bring campaign ideas to market through social, creator-
led, performance and branded content activations.
• Used performance data, campaign insights and market feedback to optimise messaging, creative direction, partner
prioritisation and future campaign planning.
• Built reporting and review mechanisms using Looker, Tableau, Excel and internal dashboards to track campaign
progress, revenue impact and partner performance.
• Acted as a bridge between commercial, creative and product teams, ensuring campaign ideas were culturally relevant,
commercially strong and operationally feasible.

• Partnered with senior leadership and internal teams to execute marketing, operational and business growth initiatives, contributing to a 40% increase in inbound leads.
• Managed digital marketing, SEO, paid media, CRM and content projects across multiple channels, ensuring alignment with commercial priorities and lead-generation targets.
• Coordinated project timelines, campaign calendars, stakeholder feedback, content production and performance reporting across internal and external teams.
• Used CRM and campaign data to improve lead quality, follow-up flows, customer targeting and conversion performance.
• Prepared executive-level updates and performance insights to support business planning and management decision-making.

• Successfully developed the brand in Turkey and established strategies with marketing and marketplaces
• Optimized targeting strategy in Turkey and reduced marketing spent while significantly increased the profitability
• Developed strong relationship and effectively collaborated with key accounts; Turkey’s marketplaces such as Trendyol (Ali Baba
Group), GittiGidiyor (eBay), hepsiburada and n11
• Successfully managed Daniel Wellington’s online presence in Turkey
Responsibilities
• Played an important role in defining and implementing marketing strategies
• Worked closely with other departments such digital marketing, e-commerce and the finance department to find new strategies to
increase sales while monitoring the P&L of each campaign and ROI
• Built relationship with international influencers and coordinating content for social media platforms and supported with legal

Key Achievements
• Developed new systems to effectively speed up by 80% and improved outdated market procedures
• Developed relationship and effectively collaborated with key accounts such as Nordstrom, Macys, Bloomingdales and Neiman
Marcus
• Gained considerable knowledge and experience with SAP and BIS reporting systems; such as order entry, allocating and shipping
Wholesale orders running stock reports, and managing
• Managed to restock & merchandise the sales floors of Key Accounts for three market periods
Responsibilities
• Played an important role in setting up showroom and preparing business meetings
• Worked closely with other departments such digital marketing, e-commerce and the finance
• Oversaw sales reports and reviewed sales performance