Merveille P Kalubi

Execute marketing plans, develop strategies, manage PR enquiries, update the
website, oversee event management, and optimise content for SEO.
Coordinate communication with the off-plan team, journalists and developers, and
build social content as well as press kits whilst securing coverage.
Create and manage email campaigns, landing pages, press releases and media
kit, presentations, blog content, and track leads with reports.

Generated leads and managed social platforms including Instagram, Facebook,
TikTok, LinkedIn, and Threads; created and executed social media campaigns.
Developed marketing strategies, coordinated photo and video shoots, and created
marketing materials; liaised with publishers and translators for content development.
Assisted with monthly reports, proofread social media texts, and ensured internal
communication; as well as recruiting new team members including creating job
description, screening profiles, pre interviews calls

Served as the account lead for clients such as Aster Group, Victoria’s Secret, Dr. Jart,
Skin Republic, and Multiplex; created campaign ideas, strategies, and social media
plans with defined KPIs.
Organised the Snapchat Spectacle 3 launch event, managed influencer seeding, and
arranged interviews with notable entrepreneurs and doctors for top-tier media
publications.
Achieved a 20% increase in Aster Group’s Instagram and Facebook engagement
within 3 months; contributed to brainstorming and proposal-writing for Costa Coffee;
awarded the Most Positive Individual certificate.

Represented accounts across various industries, including hotel chains, F&B brands,
art, jewellery, and watches, and managed social media accounts.
Created PR action plans, social media content, press releases, and coordinated with
journalists; assisted with the 50th anniversary of Tag Heuer’s Monaco watch, hosted
by Patrick Dempsey.
Oversaw project management for campaigns and events, from ideation to completion,
and assisted with the Club Apparel, 6th Street, and Birkenstock back-to-school
campaign and photoshoot.

• Assisted the MD with supplier communication, stock monitoring, and office supply
administration.
• Coordinated in-house events, managed setups, and oversaw a Land Rover photoshoot.
• Managed orders, executed marketing strategies, boosted sales and brand awareness,
and collaborated with sales and vendors.