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Merveille P Kalubi, Marketing Executive

Merveille P Kalubi

Marketing Executive·Better Homes

United Arab Emirates

Bachelor's degree, Business Management

Work experience

Total years of experience: 8 years, 3 months

Marketing Executive

January 2024 - Present

Better Homes

Dubai, United Arab Emirates

January 2024 - Present

Execute marketing plans, develop strategies, manage PR enquiries, update the
website, oversee event management, and optimise content for SEO.
Coordinate communication with the off-plan team, journalists and developers, and
build social content as well as press kits whilst securing coverage.
Create and manage email campaigns, landing pages, press releases and media
kit, presentations, blog content, and track leads with reports.

Company industry:
Real Estate
Job role:
Accounting and Auditing

Marketing Specialist

August 2021 - December 2023

AX CAPITAL

Dubai, United Arab Emirates

August 2021 - December 2023

Generated leads and managed social platforms including Instagram, Facebook,
TikTok, LinkedIn, and Threads; created and executed social media campaigns.
Developed marketing strategies, coordinated photo and video shoots, and created
marketing materials; liaised with publishers and translators for content development.
Assisted with monthly reports, proofread social media texts, and ensured internal
communication; as well as recruiting new team members including creating job
description, screening profiles, pre interviews calls

Company industry:
Real Estate
Job role:
Marketing and PR

PR Executive

October 2019 - June 2020

TishTash Communications

Dubai, United Arab Emirates

October 2019 - June 2020

Served as the account lead for clients such as Aster Group, Victoria’s Secret, Dr. Jart,
Skin Republic, and Multiplex; created campaign ideas, strategies, and social media
plans with defined KPIs.
Organised the Snapchat Spectacle 3 launch event, managed influencer seeding, and
arranged interviews with notable entrepreneurs and doctors for top-tier media
publications.
Achieved a 20% increase in Aster Group’s Instagram and Facebook engagement
within 3 months; contributed to brainstorming and proposal-writing for Costa Coffee;
awarded the Most Positive Individual certificate.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Junior PR Executive

September 2018 - October 2019

Shadani Consulting

Dubai, United Arab Emirates

September 2018 - October 2019

Represented accounts across various industries, including hotel chains, F&B brands,
art, jewellery, and watches, and managed social media accounts.
Created PR action plans, social media content, press releases, and coordinated with
journalists; assisted with the 50th anniversary of Tag Heuer’s Monaco watch, hosted
by Patrick Dempsey.
Oversaw project management for campaigns and events, from ideation to completion,
and assisted with the Club Apparel, 6th Street, and Birkenstock back-to-school
campaign and photoshoot.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Marketing Coordinator

February 2017 - November 2018

O Concept Store

Dubai, United Arab Emirates

February 2017 - November 2018

• Assisted the MD with supplier communication, stock monitoring, and office supply
administration.
• Coordinated in-house events, managed setups, and oversaw a Land Rover photoshoot.
• Managed orders, executed marketing strategies, boosted sales and brand awareness,
and collaborated with sales and vendors.

Company industry:
Arts & Crafts Supplies
Job role:
Marketing and PR

Education

Buckinghamshire New University

December 2024

December 2024

Bachelor's degree, Business Management

United Kingdom

Canadian University Dubai

May 2017

May 2017

Bachelor's degree, Business And International Studies

United Arab Emirates

Skills

Social Media
Expert
Social Media
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Relationship Building
Expert
Relationship Building
Expert
Event Hosting
Expert
Event Hosting
Expert
Copywriting
Expert
Copywriting
Expert

Languages

French

Native Speaker

English

Expert