Digital marketing - E-commerce
Chalhoub Group
Total years of experience :2 years, 10 Months
· Running ROI generating cash flows leading to double digit growth
· Creating online brands’ stores expanding the clothes category and creating a new immersion experience
· Creating personalized landing pages for each segment
· Tracking and monitoring the performance of the power skus and creating contingency plans,
· Developing world wide distribution channel empowering our online sales
· Developing a comprehensive CSR system to secure better engagement
· Leading the product development process by introducing new innovations
· Develop and lead key consumer communication
activities and programs for Apparel
· Proactively leading the development of new launches as part of the 360° integrated strategies
· Tracking KPIs/ROI.
· Act as category expert understanding the industry, the market, the customer, and the competition to ensure category’s continuous growth.
· Prepare business analysis and audit using internal & external Data.
· Commercialize innovations (Pricing, targets, branding, volume commitments, targeted campaigns etc..)
· Collaborate cross-functionally to support planning & Execution of marketing plans.
· Responsible of P&L growth by regulating both bottom & top line budgets.
· Monitoring and analyzing market share & sales to gather insights on potential opportunities.
· Planning and executing consumer campaigns, in e-store events, and promotions.
· Responsible on ensuring accurate monthly demand planning cycle and aligning with the business analysts team to identify key business insights
· Managing account of amazon (SC and VC)
· In-depth market data and brand analysis to create regional strategies
· Constantly monitoring and tracking brand performance and initiatives.
· Planning & executing a successful webinars that generated 180+ qualified leads
· Measuring and monitoring the performance of campaigns
· Creating personalized content for all our brands
· Setting up a full canvas plan for new users, existing customers
and potential clients.
· Analyzing media reports and maintaining full understanding of the competitive environment to assess impact on business.
· Leading and executing an Automation tool (Eloqua) to reach to generate new leads
·Collaborate with the team to clean and increase the database for accurate results
· Re- targeting existing users with different techniques and tactics
· Leading workshops to our partners to align on their digital marketing plans
· Planning strategies to improve customer satisfaction and retention
· Scheduling digital campaigns based on events.
· Generating Weekly/monthly analytics reports with an action plan for execution to meet KPIs
· Creating AR/EN content for new campaigns along with promotions for different categories
· Working on Improving SEO and testing keywords
· Checking availability of distributor’s stock, productsdiscontinuous
and price and coordinating with the sales team.
· Extracting insight through analytics and
taking immediate actions
· Brainstorming with the team to come up with new strategies and approaching influences to promote our products
· Approving content (Arabic version) on the new application Nutriu for kitchen appliance category
· Doing Product tester to increase positive Rating & Reviews on Philips and partners website
· Content syndication for Amazon, Xcite, Extra, Al Ghandi electronics and Carrefour for more than 500+ SKUs.
· Driving traffic to Amazon and Extra websites as focus to increase acquisition
· Monitoring and controlling content products pages of our distributors and resellers for different categories (Male grooming, Mother & child, Kitchen appliances..)
· Adding and collecting new clients data
· Creating Content for brochures
· Coordinating between buyers and exhibitors
· Selling stands to exhibitors
· Screening for new Sponsors
· Preparing flyers and layout stands
· Coordinating with suppliers
· Ensuring client’s satisfaction.
· Proactively Solving issues
· Conducting daily calls and emails to invite clients to the exhibition and conference