DATA ANALYST / DATA MANAGER
Carrefour - Tunisia
مجموع سنوات الخبرة :4 years, 7 أشهر
Job : Data Marketing Manager at Carrefour Tunisie
Tasks in the Job :
- Conducting Datamining & Marketing Analytics analysis.
- Building and assessing a Marketing Mix Modeling solution for Carrefour Tunisie.
- Clients profiling & segmentation for Marketing purposes.
- Digitalising the Loyalty program on the Web Site & Mobile application.
- Prepare / Edit dashboards for headquarters.
- Assessing Marketing campaigns effectiveness.
Tools: R Studio, SQL, SAS Base & Qlickview.
Tasks in the Job (attached to the marketing direction) :
- R, SAS coding and programming to extract, clean and deliver the required data.
- Building predictive models using different machine learning techniques.
- Providing the headquarters with data and reports as per their business needs.
- Responding to different marketing department’s data queries with information’s about customer’s usage, revenues, data consumption.
Tools: R Studio, SQL, SAS Entreprise Guide & SAS Entreprise Miner.
Realized project with IBM technologies and business intelligence solutions:
- MOOV (Atlantic Telecom of Ivory Coast): Installing and setting up a complete business intelligence solution (Managed with Scrum & Agile methode).
Tasks in the project :- Writing technical specifications
- Developing ETL Jobs with IBM datastage (ETL Tool)
- Manipulating DB2 databases and tables with IBM Datastudio.
- Creating dashboards and reports using IBM Cognos Analytics 11.
Realized projects with SAS technologies and business intelligence solutions:
- Ecobank: Phase I: Implementing SAS Credit Risk Management for Banking.
Phase II: Developing a data integration solution and creating 5 internal reports with SAS Visual Analytics.
- Attijari Wafa Bank: Setting up an analytic datamart for strategic marketing purposes (Targeting and customers loyalty) + SAS Visual Analytics Training
- Ivory Coast Electricity Company: Assisting the client to develop his own SAS Visual Analytics reports+ SAS Visual Analytics/ SAS Visual Statistics Training.
Missions accomplished: - Maintenance of Ecobank project in Ghana from 22 OCT 2017 to 05 NOV 2017 to implement changes required by the client.
- Attijari wafa bank in Casablanca from 22 JAN 2018 to 25 JAN 2018 to train Attijari Wafa bank team in SAS Visual Analytics.
Statistical Engineering degree (Specialization on 3rd year : Actuarial Science and Risk management)