Marketing Manager
ELE Interior Design
Total years of experience :14 years, 2 Months
Marketing Strategy & Planning:
- Increased event attendance and sponsorship revenue through a data-driven marketing strategy encompassing email marketing, social media, SEO/SEM, and online advertising.
- Developed and implemented measurable marketing objectives, KPIs, and budgets, achieving a consistent track record of exceeding goals. Identified key market opportunities and trends through market research and competitor analysis,
Team Leadership & Management:
- Built a high-performing marketing team by providing strong strategic leadership, mentorship, and performance coaching.
- Established a culture of creativity and collaboration, fostering innovative marketing solutions.
- Empowered marketing team members to achieve their full potential by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound).
Brand Management:
- Strengthened ELE's brand identity by overseeing brand development and ensuring consistent brand messaging across all marketing materials and communications.
- Developed clear brand guidelines that serve as the foundation for a strong and recognizable brand image.
Digital Marketing:
- Successfully planned and executed digital marketing campaigns (email marketing, social media, SEO/- SEM, online advertising) that significantly increased website traffic, brand awareness, and lead generation.
- Optimized ELE's online presence by improving website functionality, social media engagement, and SEO, leading to a more effective digital footprint.
- Leveraged data analytics to track, measure, and improve digital marketing performance, resulting in a data-driven approach to campaign optimization.
Content Marketing:
- Developed and implemented a content marketing strategy that consistently delivers engaging and SEO-optimized content resonating with the target audience.
- Increased website traffic and lead generation by creating high-quality content like blog posts, articles, whitepapers, and multimedia content
Responsibilities:
Filming and editing videos to promote Dubai Municipality's mission, values, and initiatives on Social Media (Tiktok, Instagram, YouTube)
Photography: Capture high-quality photos for use in various marketing materials, including website, social media, and print collateral.
Working with other members of the Media Team to develop and implement video communication strategies.
Producing high-quality videos that are informative, engaging, and visually appealing.
Covering events and activities across Dubai Municipality, including press conferences, ribbon-cutting ceremonies, and public awareness campaigns.
Working with social media managers to create and distribute video content on Dubai Municipality's social media channels.
Staying up-to-date on the latest videography technologies and trends.
Content Development: Create a wide range of content, including blog posts, articles, social media posts, videos, infographics, and other multimedia content that aligns with the company's marketing objectives and brand voice.
Social Media Management: Plan and execute social media content calendars across multiple platforms, ensuring consistent and engaging content. Monitor social media trends and engage with the audience through comments, messages, and mentions.
Video Production: Script, shoot, and edit video content for use on social media, website, and other digital channels. Collaborate with video production teams as needed.
Analytics and Optimization: Monitoring Metrics: Tracking and analyzing performance metrics such as views, engagement, and conversions. Optimization: Adjusting content strategy based on analytics to improve performance.
Produced high-quality and visually stunning images, consistently maintaining proper exposure and color accuracy, adhering to brand guidelines.
Successfully met daily and weekly deadlines, ensuring timely preparation of new brand materials.
L e d the Creative Team in delivering compelling and strategically aligned social ideas to clients, leveraging current trends and engaging in relevant social conversations.
•Strategically planned and executed content shoots in diverse locations, capturing captivating visuals that align with the brand's objectives.
• Seamlessly published content across multiple social platforms in real-time, effectively reaching and engaging the target audience.
Streamlined the organization of the content library, implementing an easily accessible and user-friendly system for both internal and external stakeholders.
Supported the efficient and timely production of product images for e-commerce platforms and social media, strictly adhering to brand guidelines. Played a key role in editing and selecting the optimal sequence of shots, ensuring that only the best images were processed promptly throughout the day.
Collaborated closely with the retouching/post-production team to ensure
that all captured images were expertly edited and processed, maintaining consistent brand standards and a cohesive visual identity.
•Effectively directed photo and video shoots in collaboration with stylists and models, ensuring the capture of exceptional imagery.
M a n a g e d the seamless process of capturing product images on shoot days, coordinating logistics and ensuring smooth operations.
•Skillfully prepared shoot setups, diligently checking and calibrating equipment, and testing appropriate lighting techniques based on product types.
•Worked collaboratively with the Editorial team to produce compelling weekly content for the website and social media platforms.
• Generated innovative ideas for enhancing photography processes and
coordinated tests, successfully implementing approved ideas to elevate the overall quality and impact of the visuals
•Successfully led the establishment and implementation of an in-house photo studio specifically designed to meet E-commerce targets and drive online sales.
•Streamlined and effectively managed the process of capturing product images, encompassing both still photography and 360-degree visuals, to ensure efficient workflow and high-quality output on shoot days.
Demonstrated strong leadership and organizational skills by managing the entire department and overseeing the end-to-end process of image and video
production, ensuring seamless coordination and timely delivery of compelling visual content.
Successfully trained and mentored a team of photographers, elevating their skills and ensuring the delivery of high-quality E-commerce content.
P r o v i d e d prompt and effective online support, troubleshooting and resolving
photographic issues to ensure uninterrupted workflow.
O f f e r e d valuable consultancy services and conducted audits to establish an
in-house photo studio equipped with cutting-edge technology for efficient mass production.
•Demonstrated expertise in technical support management, assisting users with troubleshooting and resolving any DSLR camera (Canon) and Ortery technology-related issues.
•Collaborated with international brands and groups, leveraging strong relationships and creative expertise to produce exceptional images and videos that drive sales and marketing success.
delivered comprehensive instruction in all aspects of Dhotography, imparting valuable knowledge and skills to students.
• Leveraged expertise in both digital and film camera equipment tot e a c h students the art of capturing high-quality photos across various genres.
Successfully instilled a thorough understanding of digital photography, covering topics ranging from camera operations to post-processing techniques using editing software.
• Introduced students to essential concepts such as lighting techniques, exposure control, lens selection, and other technical aspects of photography, equipping them with the necessary tools to capture compelling images.
• Employed a progressive teaching approach, integrating theoretical knowledge with hands-on practice throughout the classes, ensuring students gained practical experience and developed their creative vision.
•Collaborated closely with the magazine director to provide comprehensive event coverage, ensuring alignment with the magazine's vision and objectives.
•Successfully photographed a wide range of international and local events, capturing compelling visuals that effectively conveyed the essence and atmosphere of each occasion.
Demonstrated exceptional writing skills by producing engaging and informative articles on the events, providing readers with insightful perspectives and enhancing their understanding and enjoyment oft h e content.
responsible for the visual look of a film or video, and they work closely with the director to create images that tell a story. They need to have a strong understanding of lighting, composition, and camera movement, and they need to be able to use their knowledge to create images that are both visually appealing and effective in telling the story.
