Micheline Bachour

E-Commerce Manager:
• Build a leading regional e-commerce player from the ground up
• Management of entire online customer experience
• End to end E-commerce design and development ( Shopify - Prestashop )
• Managing direct-to-consumer e-commerce business for the high-end luxury retail company.
• Responsible for leading the site strategy and building product roadmap.
• Experience using digital marketing, managing sales channels, and updating e-commerce inventory.
• Proven ability to organize high-volume, fast-paced shipping environment including assisting in searching, picking, and confirming the accuracy of customer orders for outbound orders.
• Proficient in web interfaces for multiple manufacturers and distributors.
• Worked with some of the largest most respected dotcom B2B and B2C e-commerce (Farfetch)
• Define supply chain and logistics model to deliver best in class customer experience
• Digital marketing function including social media integration, SEO/SEM/PPC and advanced web analytics
• Digital Advertising: Google Ads, Facebook Ads, Newsletter.
• Manage and grow digital channels, monitor and measure using web analytics/tools, develop benchmarks, report and analyze digital activity, and continually implement multivariate testing to improve UX and effectiveness of owned digital channels.

Marketing & Communication Manager:
• Appointed to lead the entire marketing functions.
• Leading the development and implementation of annual marketing strategies resulting in consistent sales increases.
• Driving development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability.
• Increased franchisee participation with international brands in national and local marketing initiatives.
• Directing developments of business-to-consumer, business-to-business, and associate-to-family.
• Marketing activities.
• Establishing and implementation of consumer research, designed to improve results of sales performances pre / and post-sales promotions.
• Ensuring brand image and standard guidelines are implemented.
• Plan and monitor budget allocation requirements of the communication plan.
• Initiate and negotiate with advertising companies and other media channels.
• Follow up on all PR activities and advertising campaigns including conception, production, and customer interface.
• Development & implementation of corporate brand identity for all the companies within the Group.
• Creation of PR and sales events based on international guidelines. New brand launchings and opening events for Snowball s.a.r.l and Mono-stores.
(Snowball s.a.r.l)
Upscale International Fashion concept store PLUM.Mono-brand Stores Lanvin Femme, Balmain, Isabel Marant, and Golden Goose Deluxe brand in Beirut Central Down Town District.

Develop and implement internal and external communication strategies, plans and materials
Develops and executes communications programs.
Plan and develop a yearly communication plan for the company's products and brand
image and monitor the budget requirements for the communication plan
Initiate contacts with advertising companies and other media parties.
Negotiation pricing with the media & follow up on all PR activities
Follow up on advertising campaigns including conception, production, and customer
interface
Developing & implementing corporate brand identity for several companies within
the group..

Creating and developing new Training Materials (new games - Manuals…) and all
related communicaton tasks related to the product developement
Designing the website with IT Company and update it.
Development of PR Projects
Organizing special Events and several activities

Managing and executing the promotional monthly catalogue (creating the concept)
Designing Internal advertising campaign
Corporate branding and media relations.Planning marketing strategies and media
plan ....Organizing special Events and several activities.
Handling all the POS materials - creating decoration for special occasions
Implement all the “Merchanding” activities
Managing all CRM promotion & activity for the Private loyalty Card