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Micheline Bachour, Ecommerce Manager / Marketing Communication Manager

Micheline Bachour

Ecommerce Manager / Marketing Communication Manager·Snowball SARL

Lebanon

Bachelor's degree, Business Marketing and Advertising

Work experience

Total years of experience: 18 years, 11 months

Ecommerce Manager / Marketing Communication Manager

January 2011 - January 2020

Snowball SARL

Beirut, Lebanon

January 2011 - January 2020

E-Commerce Manager:
• Build a leading regional e-commerce player from the ground up
• Management of entire online customer experience
• End to end E-commerce design and development ( Shopify - Prestashop )
• Managing direct-to-consumer e-commerce business for the high-end luxury retail company.
• Responsible for leading the site strategy and building product roadmap.
• Experience using digital marketing, managing sales channels, and updating e-commerce inventory.
• Proven ability to organize high-volume, fast-paced shipping environment including assisting in searching, picking, and confirming the accuracy of customer orders for outbound orders.
• Proficient in web interfaces for multiple manufacturers and distributors.
• Worked with some of the largest most respected dotcom B2B and B2C e-commerce (Farfetch)
• Define supply chain and logistics model to deliver best in class customer experience
• Digital marketing function including social media integration, SEO/SEM/PPC and advanced web analytics
• Digital Advertising: Google Ads, Facebook Ads, Newsletter.
• Manage and grow digital channels, monitor and measure using web analytics/tools, develop benchmarks, report and analyze digital activity, and continually implement multivariate testing to improve UX and effectiveness of owned digital channels.

Marketing & Communication Manager:
• Appointed to lead the entire marketing functions.
• Leading the development and implementation of annual marketing strategies resulting in consistent sales increases.
• Driving development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability.
• Increased franchisee participation with international brands in national and local marketing initiatives.
• Directing developments of business-to-consumer, business-to-business, and associate-to-family.
• Marketing activities.
• Establishing and implementation of consumer research, designed to improve results of sales performances pre / and post-sales promotions.
• Ensuring brand image and standard guidelines are implemented.
• Plan and monitor budget allocation requirements of the communication plan.
• Initiate and negotiate with advertising companies and other media channels.
• Follow up on all PR activities and advertising campaigns including conception, production, and customer interface.
• Development & implementation of corporate brand identity for all the companies within the Group.
• Creation of PR and sales events based on international guidelines. New brand launchings and opening events for Snowball s.a.r.l and Mono-stores.
(Snowball s.a.r.l)
Upscale International Fashion concept store PLUM.Mono-brand Stores Lanvin Femme, Balmain, Isabel Marant, and Golden Goose Deluxe brand in Beirut Central Down Town District.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Manager

January 2007 - January 2011

DERNAIKA Holding group

Beirut, Lebanon

January 2007 - January 2011

Develop and implement internal and external communication strategies, plans and materials
Develops and executes communications programs.
Plan and develop a yearly communication plan for the company's products and brand
image and monitor the budget requirements for the communication plan
Initiate contacts with advertising companies and other media parties.
Negotiation pricing with the media & follow up on all PR activities
Follow up on advertising campaigns including conception, production, and customer
interface
Developing & implementing corporate brand identity for several companies within
the group..

Company industry:
Facilities & Property Management
Job role:
Marketing and PR

Marketing Manager

January 2005 - December 2007

Starmanship & Associates

Beirut, Lebanon

January 2005 - December 2007

Creating and developing new Training Materials (new games - Manuals…) and all
related communicaton tasks related to the product developement
Designing the website with IT Company and update it.
Development of PR Projects
Organizing special Events and several activities

Company industry:
Management Consulting
Job role:
Marketing and PR

Communication Manager

March 2001 - January 2005

Bou Khalil Supermarket

Beirut, Lebanon

March 2001 - January 2005

Managing and executing the promotional monthly catalogue (creating the concept)
Designing Internal advertising campaign
Corporate branding and media relations.Planning marketing strategies and media
plan ....Organizing special Events and several activities.
Handling all the POS materials - creating decoration for special occasions
Implement all the “Merchanding” activities
Managing all CRM promotion & activity for the Private loyalty Card

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

Mar Roukoz Campus

May 1998

May 1998

Bachelor's degree, Business Marketing and Advertising

Lebanon

GPA (percentage): 88%

GPA (percentage): 88%

IUT - Mar Roukoz Campus, Mansourieh, Lebanon BS, Business Marketing and Advertising Courses most related to my job objective: Consumer Behavior, promotional Marketing, Marketing-Fundamentals and Advertising, creating advertising Campaign, Editing & Filming, Photogra- phy, Distribution, Statistics, Economics, Finance, Cost accounting, Graphics, Creativity. seminars and training Public Seminars attended at Starmanship & Associates "Servant Leadership"- becoming a leader and assist better team relation- ship "Discovering yourself and others"- Covering Customer Care "Gold of the Desert King" Experiential learning Graphics trainings attended at New Horizon, Computer center Web Designer - Fromatech Snowball s.a.r.l (Plum) Dernaika holding group since 2007 Luxury Clothing Marketing & Communication Manager Develop and implement internal and external communication strategies, plans and materials Develops and executes communications programs. Plan and develop a yearly communication plan for the company's products and brand image and monitor the budget requirements for the communication plan Initiate contacts with advertising companies and other media parties. Negotiation pricing with the media & follow up on all PR activities Follow up on advertising campaigns including conception, production, and customer interface Developing & implementing corporate brand identity for several companies within the group..
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Skills

Coordinating Special Events
Expert
Coordinating Special Events
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Marketing Management
Expert
Marketing Management
Expert
Communication Skills
Expert
Communication Skills
Expert
Fashion Retail
Expert
Fashion Retail
Expert
ADOBE ILLUSTRATOR
Expert
ADOBE ILLUSTRATOR
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADS
Expert
ADS
Expert
BRANDING
Expert
BRANDING
Expert
BUDGETING
Expert
BUDGETING
Expert
BUILDING MAINTENANCE
Intermediate
BUILDING MAINTENANCE
Intermediate
COREL DRAW
Intermediate
COREL DRAW
Intermediate
CRM
Expert
CRM
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
DIRECT MAIL
Expert
DIRECT MAIL
Expert
Shopify
Expert
Shopify
Expert
Coordinating Special Events
Expert
Coordinating Special Events
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Marketing Management
Expert
Marketing Management
Expert
Communication Skills
Expert
Communication Skills
Expert
Fashion Retail
Expert
Fashion Retail
Expert

Social profiles

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Certifications
Digital Executive Marketing - ESA business School Lebanon
Mar 2015
"Servant Leadership
Starmanship & Associates
Feb 2006 - Feb 2006

Hobbies

  • Reading - Hiking - Creativity - Cooking - Traveling