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Mihyar bakhit, Head of Creative & Content

Mihyar bakhit

Head of Creative & Content·BitOasis

United Arab Emirates

Diploma, Digital Marketing

Work experience

Total years of experience: 12 years, 2 months

Head of Creative & Content

November 2022 - Present

BitOasis

Dubai, United Arab Emirates

November 2022 - Present

Manage all content production processes withing BitOasis
Create concepts for all creative projects
Work to optimize existing digital brand content
Manage the content and creative team on a day-to-day basis
In charge of all digital channel content and creative planning
Creating all campaigns in terms of CRM and social channels

Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Manager

March 2020 - Present

Schoolvoice Educational Technology

Abu Dhabi, United Arab Emirates

March 2020 - Present

● Analyzing and review the market insights to ensure our niche is on place.
● Plan and develop a digital strategy to drive branding awareness.
● Create an art direction (concept) to be implemented to build and maintain School Voice social media presence.
● Work on a set target to activate our existing users.
● Building and review a SWO for the new website and Application's creative content.
● Optimize the content and create a tone of voice that suits each aspect of marketing platforms.
● Execute digital marketing campaigns on various platforms.
● Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth (strategies, concepts, campaigns)
● Coordinate with the CEO, to ensure action plans are followed and meet the new business requirements.
● Plan, execute and measure experiments and conversion tests.
● Collaborate with internal/external teams to create and optimize the user experience.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, with growth hacking insights.
● Work closely and coordinate with the sales team for the existing and the new leads to be generated.
● Instrument conversion points and optimizes user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate School Voice App to provide thought leadership and perspective for adoption where appropriate.
● Work on team building structures and manage the hiring process of the department’s future team members

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Social Media Manager - crypto | Blockchain

December 2021 - November 2022

BitOasis

Dubai, United Arab Emirates

December 2021 - November 2022

Oversees and manages all of BitOasis's social media channels (accounts)
Managing daily-monthly planning in terms of content/strategy and reporting
Creating content to establish and create a conversation around the brand and crypto space
In charge of social media and community overall growth market expansion
Meets and quarterly OKRs align with company’s goals
Position BitOasis as a leading crypto hub across MENA region
Expanded (as of now) BitOasis growing community across 9 social media channels on 16 accounts in 3 markets

Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Manager

March 2020 - November 2021

Schoolvoice Educational Technology

Abu Dhabi, United Arab Emirates

March 2020 - November 2021

● Analyzing and review the market insights to ensure our niche is on place.
● Plan and develop a digital strategy to drive branding awareness.
● Create an art direction (concept) to be implemented to build and maintain School Voice social media presence.
● Work on a set target to activate our existing users.
● Building and review a SWO for the new website and Application's creative content.
● Optimize the content and create a tone of voice that suits each aspect of marketing platforms.
● Execute digital marketing campaigns on various platforms.
● Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth (strategies, concepts, campaigns)
● Coordinate with the CEO, to ensure action plans are followed and meet the new business requirements.
● Plan, execute and measure experiments and conversion tests.
● Collaborate with internal/external teams to create and optimize the user experience.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, with growth hacking insights.
● Work closely and coordinate with the sales team for the existing and the new leads to be generated.
● Instrument conversion points and optimizes user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate School Voice App to provide thought leadership and perspective for adoption where appropriate.
● Work on team building structures and manage the hiring process of the department’s future team members.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

digital marketing specialist project

September 2019 - February 2020

Al Forsan Holding

Abu Dhabi, United Arab Emirates

September 2019 - February 2020

Create and develop a digital strategy to drive branding and awareness
• Create content for the brand to be utilize throughout social media platforms
• Generate online leads
• Art Direction for the social media and digital concept
• Monthly digital reporting
• Handle all Al Forsan Digital Marketing aspect (Social Media, Website)
• Work closely with sales to ensure quality of leads
• Plan for the upcoming events

Company industry:
Public Administration
Job role:
Marketing and PR

Digital Media Manager - Gov sector's

February 2017 - July 2019

NNCPR

Sharjah, United Arab Emirates

February 2017 - July 2019

Manage NNC’s clients social media accounts and day-to-day activities
Work with clients to create a social media strategy that collaborates with the PR, marketing, and advertising campaigns
Monitor trends and encourage adoption of social media tools
Research top influencers, competitors, and trends in clients' industries
Create timely and engaging content
Run and execute SEO in-house process.
Analyze and report social media actions on a monthly basis for successes and new opportunities
Run and monitor all client’s campaign.
Create engaging and professional content that reflect client and their brand (if available)
Customize social media pages (ex. Instagram, Facebook, Twitter, Google+, YouTube)
Work with client/team members to create a solid branding message
Available to attend clients events and do live postings
Searches for news/articles related to the clients’ activity to post

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Senior Digital Marketer

January 2016 - January 2017

Holidayme

Dubai, United Arab Emirates

January 2016 - January 2017

· Develop and manage online marketing campaigns for B2C Mainly and B2B, effectively driving brand awareness, engagement and traffic to social media pages. (Instagram/Twitter/Facebook/Linkedin)
· Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of company programs.
· Assess social media marketing strategies to using market influence to deliver reputation and adequate branding stability.
· SM Copyrights (Vlogging, Blogging, design Ads Posts and Articles writing).
· Ensure overall sales target to be achieved.
· Navigate the campaign within proper tools Google AdWord (Display and Keyword planning).
· Monitor the SEO/SEM, set and manage an Email Marketing campaign for the brand.
· Analysis sales and market perspective through in-house tools and systems such as Iconosquare, Hootsuit and Google Analytics.
· Involved with copywriting to insure adequate social media optimization along with SEO.
· Good knowledge of SEM/SEO, and overall marketing optimization.
· Create and organize offline marketing PR (events, promos and flyers)
· Weekly daily and monthly report to the Sr Manager (social media/marketing/leads/agents performance/reputation and revenue).

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Digital Account Executive

March 2014 - January 2016

Holidayme

Dubai, United Arab Emirates

March 2014 - January 2016

· Direct, coordinate and generate sales lead, marketing strategy and Social Media Engagements for OTA Online Travel Agency, as per client's process
· Coordinate sales promotion activities, and travel display work through Social Media portals.
· Daily and weekly reports and update client to elevate communication and to ensure all guidelines and protocol is being followed
· Train employees in advising customers on current traveling conditions, planning customer travel and itineraries, ticketing and booking functions, and in calculating costs for transportation and accommodations from current transportation schedules and tariff books and accommodation rate books & plan work schedules for employees.
· Reconcile sales reports on daily basis.
· Create Social Media content (Visual, Text)
· Arrange and attending internal and structures meetings.
· Ensure all guidelines and protocol to be followed to achieve targets.
· Social Media Marketing SMM
· Keep employee records and hire and discharge employees.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

Shaw University

July 2016

July 2016

Diploma, Digital Marketing

United Arab Emirates

GPA (percentage): 90%

GPA (percentage): 90%

Digital Marketing/ Social Media Marketing

Sudan University of Science and Technology

June 2011

June 2011

Bachelor's degree, BSc Avionics

Sudan

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

Avionics

Skills

B2B Marketing
Expert
B2B Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert
Marketing
Expert
Marketing
Expert
Online Advertising
Expert
Online Advertising
Expert
SEM
Expert
SEM
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media
Expert
Social Media
Expert
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Online Advertising
Expert
Online Advertising
Expert
Client Management
Expert
Client Management
Expert
SEM
Expert
SEM
Expert
blockchain
Expert
blockchain
Expert
metaverse
Beginner
metaverse
Beginner
Crypto
Expert
Crypto
Expert
cryptocurrency
Expert
cryptocurrency
Expert
Aircraft Maintenance
Expert
Aircraft Maintenance
Expert
B2B Sales
Expert
B2B Sales
Expert
Customer Service
Expert
Customer Service
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Amadeus
Expert
Amadeus
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.



Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Amdeus
Jun 2016
Computer Science Diploma in Information Technology
Jul 2012

Training
OJT
Emirates Aviation Services LLC
Jan 2015

Hobbies

  • Professional Martial Art Flighter
    Sudan Wu Sho Fediration Champion 65 KG 2005 Couch and Referee Olympic week and Sudan National Championship 2011
  • Guitar
    Blues, Classic Rock, Mix (Funk rock, Blues-Rock, HardRock)