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Kaung Zaw Hein, DATA ANALYST (CONSUMER INSIGHT)

Kaung Zaw Hein

DATA ANALYST (CONSUMER INSIGHT)·CITY MART HOLDING CO., LTD

Myanmar

Diploma, Data Analysis

Work experience

Total years of experience: 7 years, 11 months

DATA ANALYST (CONSUMER INSIGHT)

July 2024 - Present

CITY MART HOLDING CO., LTD

Yangon, Myanmar

July 2024 - Present

Myanmar’s leading retail company, operating supermarkets, hypermarkets, convenience stores, and pharmacies with a strong market presence.

• Analyzed consumer behavior data to optimize acquisition & retention, increasing the customer base by 17%.
• Designed ETL pipelines and data models to optimize customer acquisition strategies, improving ROI by 15%.
• Executed advanced analytics, including segmentation and A/B testing, to enhance campaign effectiveness and revenue growth.
• Designed interactive dashboards and compelling visual presentations to communicate insights, enabling data-driven decision-making.
• Implemented self-service analytics and lead transformational changes towards a customer-centric, data-driven organization.
ACHIEVEMENTS
2024 - Best Supporting Team Award 2024
- Increased the refreshing data to 40% by implementing the incremental refresh to dataflows.
- Centralized the marketing reports & BI dashboard by building the SharePoint site landing page.

Company industry:
Retail & Wholesale
Job role:
Research and Development

ASSISTANT MANAGER (CLIENT MANAGEMENT & INSIGHT)

January 2020 - March 2024

DKSH CO., LTD MYANMAR

Yangon, Myanmar

January 2020 - March 2024

A leading Market Expansion Services provider in Myanmar, offering sales, distribution, & logistics solutions for consumer goods, healthcare & performance materials sectors.

• Analyzed client performance data to uncover key business insights, driving a 10% improvement in client satisfaction and a 5% revenue increase.
• Collaborated with cross-functional teams to align data strategies with business goals, reducing data processing time by 20% and boosting efficiency by 25%.
• Developed and presented key findings through comprehensive reporting, interactive dashboards, and active participation in business meetings.
• Engaged with business leaders, internal teams, and stakeholders to align reporting needs, interpret trends, and drive data-driven strategies.
ACHIEVEMENTS
2023 - Client Satisfaction Survey Score: met the highest score increased by 7.5%.
- Gross Sales Target Achievement: 158%. • EBIT: Target achievement 138%.
2022 - EBIT: Target achievement 103%.
2021 - Client Satisfaction Survey Score: increased by 2.8%. (Milestone)

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

SALES & MARKETING ANALYST

September 2019 - August 2020

NOVACURE INFORMATICS

Yangon, Myanmar

September 2019 - August 2020

A data analytics and technology solutions company specializing in healthcare informatics, business intelligence, and digital transformation.

• Conducted comprehensive data and market analyses, producing detailed reports that informed strategic decisions and contributed to a 15% increase in sales revenue.
• Analyzed market trends, pricing, and sales strategies to drive informed business decisions and optimize operations.
• Delivered data-driven recommendations that drive sales growth and strategic business improvements.

Company industry:
Pharmaceutical Manufacturing
Job role:
Research and Development

MARKETING DATA ANALYST

April 2018 - August 2019

BANGKOK HOSPITAL, SEALION MEDICAL REFERRAL CENTER

Yangon, Myanmar

April 2018 - August 2019

A leading private hospital in Thailand, providing advanced medical services, specialized treatments, and international patient care.

• Generated regular marketing performance reports, delivering actionable insights to drive strategic decisions.
• Optimized campaign strategies through customer behavior analysis, boosting conversion rates by 20% across all channels.
• Delivered data-driven recommendations that drive sales growth and strategic business improvements.

Company industry:
Other Healthcare Services
Job role:
Research and Development

Education

UniAthena

January 2024

January 2024

Diploma, Data Analysis

United Kingdom

Strategy First University

January 2022

January 2022

Diploma, Business Management

Myanmar

University of Dental Medicine (Ygn)

January 2016

January 2016

Bachelor's degree, Dentistry

Myanmar

Skills

Data Visualization
Expert
Data Visualization
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
SQL
Expert
SQL
Expert
Business Intelligence
Expert
Business Intelligence
Expert
Data Analysis
Expert
Data Analysis
Expert
PRESENTATION SOFTWARE
Intermediate
PRESENTATION SOFTWARE
Intermediate
DATA ANALYSIS EXPRESSIONS DAX
Intermediate
DATA ANALYSIS EXPRESSIONS DAX
Intermediate
DATA MANIPULATION
Intermediate
DATA MANIPULATION
Intermediate
BUSINESS INTELLIGENCE
Intermediate
BUSINESS INTELLIGENCE
Intermediate
DATA VISUALIZATION
Intermediate
DATA VISUALIZATION
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate

Social profiles

Personal Website
Personal Website

Languages

English

Intermediate

Training and Certifications

Certifications
Google Data Analytics
Dec 2023
Project Management Specialist (Google)
Feb 2024
Machine Learning Specialization (Stanford University)
Jul 2024
Data Analysis with Python (IBM)
May 2024
Mastering Microsoft Power BI (Mindluster)
Aug 2023
Business Intelligence Specialist (Google)
Feb 2024
Advanced Data Analytics (Google)
Apr 2024

Hobbies and interests

Reading
Lego
Puzzle Solving