Senior Brand Marketing Manager
Ashok Leyland
مجموع سنوات الخبرة :9 years, 6 أشهر
Head Brand marketing and corporate communications for the international business of Ashok Leyland Ltd. reporting to the President. (Second largest commercial vehicle manufacturer in India with operations in 30+ countries).
• Responsible for strategy formation and on ground execution to grow the brand presence across 18 countries (UAE, KSA, Kuwait, Oman, Bahrain, Nepal, Bangladesh, Bhutan, Sri Lanka, Ghana, Ivory Coast, Burkina Faso, Senegal, Nigeria, DR Congo, Kenya, Russia and Ukraine).
• Developed and executed integrated marketing communications plans, managing a global marketing budget of 3 Million USD. Acted as a focal point for sales, service, spare-parts manager, providing tools for successful growth.
• Led creative design, communication, content development, event preparation for multi-language print, on-ground and digital assets, as well as internal and external communications, including website, PR, trade, and customer engagement.
• Managed corporate brand, provided local insights into further brand developments with experiential understanding of B2B marketing. Implemented Band Identity norms across regional offices & dealer retail, service and spare parts facilities across 18 countries.
Key Highlights:
• Rated as the best employee of International Operations in 2019.
• Planned and executed the launch of 5 New Products, 40+ mega events across geographies.
• 5 Sites Launched (ashokleyland.com - UAE, Russia, Ivory Coast, Nepal & Bangladesh), dealer web pages, SEO, SEM & global content for the corporate social media pages.
Conceptualized the annual marketing strategy, defined benchmarks as per business objectives and executed
them into quarterly and monthly action plans.
• Managed and allocated marketing budget towards ATL and BTL activities.
• Improved brand awareness through paid and organic search, content creation and management of social media
channels.
• Conducted market research in order to identify new customer requirements and analyze brand health.
• Identified period with low sales volume and developed promotion campaign/activities to increase sales.
Key Highlights
• Successfully launched the flagship store ‘Milestone’ in an elite community in Dubai. Developed market
intelligence report, designed launch and positioning strategy.
• Developed the online destination for the supermarket called ‘milestoneae.com’.
• Generated revenue of $50000 within a year of the joining the company with corporate tie-ups, alliances and
advertisement barters.
Handpicked to be part of the start-up team that launched HISTORY TV18 in India.
Responsibilities Included:
• Brand Management: Played the role of a brand custodian by enhancing product offerings, tracked competition,
maintained brand salience at all consumer and trade touch-points. Drove and implemented integrated
marketing campaigns that include online, TV, print, outdoor, mobile and social media; strategic partnerships and
special contests/promotions to increase viewership.
• Online and Social Media: Created and developed HISTORY TV18’s online brand destination and mobile app.
Managed the Social Media platforms, monitored competitive digital activity, worked closely with digital partners
for viewer engagement and online response management.
• Public Relations: Strategized and coordinated with public relations partners for press coverage and publicity
management of International Screen Talents in India.
• Brand Solutions: Responsible for creating integrated sales packages for brands along with customized solutions
for Television and Social Media.
• Event Management: Strategized and implemented big-ticket events including live performances, press
conferences, celebrity meet and greets, and trade events.
Key Highlights
• Part of the strategy team for Network 18’s advertisers funded properties.
• Launched India’s first second screen channel app with a live ticker on TV for the HISTORY TV18 community to
interact and to increase viewer engagement.
• Responsible for executing marketing plan for launch of 7 brand campaigns and worked on more than 100 ads for the channel. Briefed the agency, screened execution, booked ad space and analyzed the effectiveness of campaigns.
• Managed and monitored creative execution for launch of the network (TIMES NOW, ET NOW & ZOOM) in international markets like USA, Australia, NZ and Africa.
• Active involvement during the planning and execution of on-ground initiatives.
• Negotiated contracts and syndicated content to airlines.
• Identified different campaign strategy used/implemented by brands like BBC, CNN, The Economist and many more across industries for their tent-pole campaigns & marketing initiatives.
INDOFIL CHEMICAL COMPANY - Conceptualized 2D & 3D presentations for products like filwet, manfil, rotto.
• ESOURCE GLOBAL - Designed creatives for the website of the company and planned for the social media
activation.
Bachelors in Mass Media with Specialization in Advertising