ميلوني Parekh

Led a transformative brand overhaul to elevate Techsofyas market presence and reputation:
• Spearheaded the creation and implementation of robust Brand Guidelines.
• Designed and executed a comprehensive Brand Marketing Strategy, enhancing visibility and
engagement.
• Directed a website revamp, improving user experience and aligning with strategic branding
objectives.
• Strengthened brand presence across five global YASC events (Dubai, London, Sydney, Singapore,
San Diego), showcasing Techsofyas expertise.
• Expanded Techsofyas LinkedIn presence by leveraging impactful content marketing strategies to
boost engagement.

Consulted the CMO on strategic marketing and branding efforts across principal and partner brands:
• Developed and implemented brand marketing strategies that aligned with key business
objectives.
• Built a cohesive marketing ecosystem, blending external insights with internal operations to
enhance brand equity.
• Drove branding and marketing for Nityo Infotech and its associated brands, including KFC
Ventures, GetAsap, Munch Maniac, Trivi Data, YogiPlate, Mukunda Foods, Bhavyansh
Infotech, and more.
• Instrumental in developing Nityo Jobs, a job app enhancing digital reach and user
engagement.
• Designed collaterals for on-ground events, created digital assets (websites, apps), managed
social media, and crafted impactful sales support materials.

Delivered end-to-end branding, marketing, and design solutions for diverse clients:
• Raia Boutique (Dubai): Revamped this lifestyle brand, delivering logo design, website creation,
store signage, in-store branding, and a cohesive social media strategy.
• Rewrite Your Story: Launched this wellness brand with an integrated brand identity and
communication plan, including logo, website, and social assets.
• Website Redesigns: Modernized websites for Ma Foi Business Consulting, Yinshan Tech and
Stellar Innostrat, aligning them with client goals and enhancing user experience.
• Visual Presentations: Designed compelling visual assets for clients like Bajaj Consumer Care,
History Channel, FYI TV18, WazirX, Coverfox and others, ensuring alignment with brand
guidelines and messaging.

I led brand marketing and communication efforts across 18 countries, reporting directly to the President.
I was responsible for crafting and executing integrated marketing strategies with a $3 million global budget
to strengthen Ashok Leylands presence in key markets including the UAE, KSA, Kuwait, Oman, Bahrain,
Nepal, Bangladesh, Bhutan, Sri Lanka, Ghana, Ivory Coast, Burkina Faso, Senegal, Nigeria, DR Congo,
Kenya, Russia and Ukraine.
I provided comprehensive marketing support to sales, service, and spare parts teams—creating tools,
content, and campaigns tailored for B2B audiences. My role spanned multi-language communication, event
planning, and the design of digital, print, and experiential brand assets. I successfully implemented brand
identity norms across international offices and dealer networks, enhancing global brand consistency.
I played a pivotal role in the Hinduja Groups representation at the World Economic Forum in Davos and
supported senior leadership, including Mr. Dheeraj Hinduja, with strategic board presentations. I was also
part of the initial core team managing Ashok Leylands participation in Expo 2020 Dubai.

Led digital and store marketing campaigns, conceptualizing annual strategies and translating them into
actionable plans. Managed marketing budgets for ATL and BTL activities, boosting brand awareness through
paid and organic search, content creation, and social media management. Conducted market research to
analyze brand health and customer needs. Spearheaded promotional campaigns to drive footfall during low
sales periods.

Handpicked to be part of the start-up team that launched HISTORY TV18 in India.
Responsibilities Included:
• Brand Management: Played the role of a brand custodian by enhancing product offerings, tracked competition,
maintained brand salience at all consumer and trade touch-points. Drove and implemented integrated
marketing campaigns that include online, TV, print, outdoor, mobile and social media; strategic partnerships and
special contests/promotions to increase viewership.
• Online and Social Media: Created and developed HISTORY TV18’s online brand destination and mobile app.
Managed the Social Media platforms, monitored competitive digital activity, worked closely with digital partners
for viewer engagement and online response management.
• Public Relations: Strategized and coordinated with public relations partners for press coverage and publicity
management of International Screen Talents in India.
• Brand Solutions: Responsible for creating integrated sales packages for brands along with customized solutions
for Television and Social Media.
• Event Management: Strategized and implemented big-ticket events including live performances, press
conferences, celebrity meet and greets, and trade events.
Key Highlights
• Part of the strategy team for Network 18’s advertisers funded properties.
• Launched India’s first second screen channel app with a live ticker on TV for the HISTORY TV18 community to
interact and to increase viewer engagement.

• Responsible for executing marketing plan for launch of 7 brand campaigns and worked on more than 100 ads for the channel. Briefed the agency, screened execution, booked ad space and analyzed the effectiveness of campaigns.
• Managed and monitored creative execution for launch of the network (TIMES NOW, ET NOW & ZOOM) in international markets like USA, Australia, NZ and Africa.
• Active involvement during the planning and execution of on-ground initiatives.
• Negotiated contracts and syndicated content to airlines.
• Identified different campaign strategy used/implemented by brands like BBC, CNN, The Economist and many more across industries for their tent-pole campaigns & marketing initiatives.

INDOFIL CHEMICAL COMPANY - Conceptualized 2D & 3D presentations for products like filwet, manfil, rotto.
• ESOURCE GLOBAL - Designed creatives for the website of the company and planned for the social media
activation.