Senior Brand Manager
Procter and Gamble (P&G) Ali Abdulwahab Al Mutawa Commercial Co
Total years of experience :15 years, 2 Months
Managed P&G sales for COOPs representing 8.5% from the total COOPs weight of business.
• Developing, selling, implementing, and evaluating business plans to meet or exceed monthly
targets.
• Managing and improving distribution, pricing, shelving, and merchandising
• Managed budgets used for activities intended to increase sales, brand awareness, and product
visibility
• Maintained strong relationships with customers to enhance P&G penetration in the COOPs
• Managed and trained a team of 10 merchandisers and promoters
Achieved 109% sales index surpassing the company’s annual objective of 103%.
Achieved the highest KPIs among all section managers.
Build long-term relationships with existing customers among
the region. Expand customer database through applying
different marketing strategies. Scoop feasibility for projects
with clients and internal contacts.
• Create proposals to prospect customers for new projects.
• Work closely with key accounts director to solve all customer
oriented problems. Support internal teams including sales,
operations, and production.
Tarwe2a is a fast food startup that offers high-quality food at a great value. In
addition to B2B customized catering solution.
Launch 6 stores in 6 years (AUC, BUE, Al Zohor club, zamalek, Ain Shams University,
and Egyptian railways) Maintain the brand position in AUC for seven years
Sponsorship and organize 70+ events
Number one caterer on campus based on AUC reports 2016. Second most favorable outlet on
campus
for last three years based on a yearly survey conducted by AUC and published on the official AUC
journal.
MINOR IN COMPUTER SCIENCE THE AMERICAN UNIVERSITY IN CAIRO (AUC)