Mina Samir, Brand Activation Manager

Mina Samir

Brand Activation Manager

zeal

Lieu
Egypte
Éducation
Baccalauréat, Marketing
Expérience
14 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :14 years, 5 Mois

Brand Activation Manager à zeal
  • Egypte - Le Caire
  • Je travaille ici depuis mai 2022

Activation strategy: Build & optimize the brand activation strategy (GTM & growth) to empower aggressive brand network growth.
• Brand experience: Own the customer & merchant brand engagement to empower building a solid positioning via innovative activities.
• Resources management: Own the agency & suppliers’ relationship to achieve incremental growth targets.
• Budget: Plan and manage budget for all brand activation projects.
• Reporting: Deliver frequent reports catering to the ongoing activities Vs targets.

Founder à Egyptian Ushers
  • Egypte - Le Caire
  • Je travaille ici depuis mai 2013

Egyptian Ushers is an online BTL marketing agency based in Egypt. We specialize in providing a range of services for clients and agencies, including ushering recruitment, modeling, musicians, roadshow car rentals, production, uniforms, giveaways, venue rentals, and activation management. Our goal is to provide a comprehensive one-stop solution for clients and agencies looking to execute successful BTL marketing campaigns in Egypt. We pride ourselves on our high-quality services, attention to detail, and commitment to delivering exceptional results for our clients.

Beach Sponsorships and Activation Manager à Stella Di Mare NorthCoast
  • Egypte - Marsa Matruh
  • juin 2021 à septembre 2021

• Got Hired By Strike Media for the Summer Operations at Stella sidi abd el rahman Northcoast Egypt
• Communicating with different Departments within the companies to ensure smooth operations during booth setups on the beach .
• Recruit & manage the ushers and on-ground teams through Activations as per confirmed requests
• Setting, communicating and maintaining timelines and priorities on every project During Summer
• Report on effectiveness of marketing activation campaign and events To the Beach Management Agency
• Evaluate activities, establish key learning and use results to direct future activities.

Brand Activation and Events Manager à Human Soft Solution
  • Egypte - Le Caire
  • décembre 2020 à février 2021

• Planning event from scratch according to requirements, target audience and objectives
• Come up with suggestions to enhance the event’s success
• Prepare budgets and ensure adherence
• Source and negotiate with vendors and suppliers
• In charge of hiring personnel (DJs, waiters etc.)
• Coordinate all operations
• Lead promotional activities for the event
• Supervise all staff (event coordinators, caterers etc.)
• Approve all aspects before the day of the event
• Ensure event is completed smoothly and step up to resolve any problems that might occur
• Analyze the event’s success and prepare reports

Events and Activation Operations Manager à Look Advertising
  • Egypte - Le Caire
  • mai 2019 à avril 2020

• Responsible for the Leasing Prices for our on ground Activation
• Develop New Concepts with the Creative Teams Regarding the on ground activation process
• Communicating with different departments within the company to ensure smooth operations and
development of the new vendors.
• Implementing marketing principals through activations in various channels.
• Recruit & manage the ushers and on-ground teams through Activations
• Setting, communicating and maintaining timelines and priorities on every project
• Liaising with our Team to ascertain the precise event requirements for our client
• Report on effectiveness of marketing activation campaign and events.
• Evaluate activities, establish key learning and use results to direct future activities.

Activation Manager à 7 Agency Eg
  • Egypte - Le Caire
  • mai 2015 à mai 2019

(4 years 1 month)
• Communicating with different departments within the company to ensure smooth operations and
development of the new vendors.
• Implementing marketing principals through activations in various channels.
• Recruit & manage the ushers and on-ground teams through Activations
• Setting, communicating and maintaining timelines and priorities on every project
• Liaising with our Team to ascertain the precise event requirements for our client
• Report on effectiveness of marketing activation campaign and events.
• Evaluate activities, establish key learning and use results to direct future activities.

Access Quotation Manager à Orange Business Services
  • Egypte - Le Caire
  • mai 2015 à septembre 2017

Support of telecom sourcing activity by managing quoting and analysis activity for access.
• Develop a quotation analysis guidelines for European countries specifically in Denmark, Sweden,
Norway, Finland, Ireland, Iceland, UK, Estonia, Latvia, and Lithuania
• leading communication & negotiation with providers, managing timeline.
• build and update a carrier offer database and perform regular benchmarking in close collaboration with
the telecom buyer
• analyze observed costs in order to enhance market knowledge and prepare negotiations with
suppliers, together with the telco buyer.
• optimizing offers for customer to achieve optimum cost and quality with respect to requirements
• support Sales & Marketing and large Bid management by managing the complete quotation process
with global carriers to provide timely, optimal quote
• Auction new connections to each country telecom carriers and manage profitability by second round
optimization with suppliers to ensure profitability and savings for the company.
• support implementation team for the ordering process and Managing escalations between
implementation team and carriers.

Independent Representative à QNET Ltd
  • Egypte - Le Caire
  • janvier 2010 à juillet 2014

(4 years 7 months)
· Collaborate with sales teams to understand customer requirements, to promote the sale of company
products, and to provide sales support.

Mina Youssef - page 2
· Sell products requiring extensive technical expertise and support for installation and use, such as
material handling equipment, numerical-control machinery, and computer systems.

· Plan and modify product configurations to meet customer needs.

· Confer with customers and engineers to assess equipment needs and to determine system
requirements.

· Prepare and deliver technical presentations that explain products or services to customers and
prospective customers.

· Arrange for demonstrations or trial installations of equipment.

· Create sales or service online contracts for products or services.

· Develop, present, or respond to proposals for specific customer requirements, including request for
proposal responses and industry-specific solutions.

· Visit prospective buyers at commercial, industrial, or other establishments to show samples or
catalogs, and to inform them about product pricing, availability, and advantages.

· Research and identify potential customers for products or services.

Éducation

Baccalauréat, Marketing
  • à Rome Business School
  • février 2021

Baccalauréat, Electronics and Communications Engineering
  • à Modern Academy Maadi
  • juin 2012

Bachelors Degree in Electronics and Communication Engineering

Specialties & Skills

operations
Activations
Event Management
Marketing
Management
Merchandising
CATALOGS
CONTRACT MANAGEMENT
MACHINERY
PRESENTATION SKILLS
PRICING
PROPOSAL WRITING
RESEARCH
SALES SUPPORT
Marketing
Marketing Management
Marketing Strategy
Business Development
Project Management
Brand Management
Negotiation
Marketing Communications

Profils Sociaux

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Langues

Arabe
Langue Maternelle
Anglais
Expert

Formation et Diplômes

Marketing During Crisis (Certificat)
Date de la formation:
September 2020
Social Media Marketing (Certificat)
Date de la formation:
September 2020
Create a Brand Strategy (Certificat)
Date de la formation:
September 2020
B2B Marketing Foundations (Certificat)
Date de la formation:
September 2020
Marketing Management (Certificat)
Date de la formation:
September 2020