Senior Business Development
BroadLink
Total years of experience :4 years, 4 Months
Support business development in South East Asia (SEA) region to drive overall IOT Smart Home market, identify specific partners and develop long-term strategic partnership;
Understand specific requirements of B2B partners and work closely with the internal development teams to guide the direction of SH product offerings for clients, especially for Singapore/India market;
Execute GTM plan and outbound strategy to generate new opportunities for sales team and enterprise pipeline;
Collaborate with marketing team to develop content for social media, E-mail campaigns, (En) website content, voice for promotional video and product description across multiple platform;
Coordinate BroadLink’s integration into IFTTT platform; manage its support center in India and give reviews to the senior management regarding progress and roadblocks of customer support.
Gained experience in early-stage startup operations of health-care industry; Received training on ‘product management’, ‘entrepreneurial management’, ‘financing’, and ‘patents’ from authorized Dream Town operation company.
Coordinated entrepreneurial project for the venture which received ¥200, 000 angel funding and ranked top15% tech Startups in Hangzhou Dream Town, recognized by Zhejiang Provincial Government.
Assisted in designing marketing plan, content development - Tudou for video, WeChat official account, and Youhaosuda.
Worked closely with the founder and senior managers to develop new clients and market opportunities.
Teaching Assistant for Course 2023084: Strategic Management. Helped plan lecture schedule and evaluated case study reports & weekly paper assignments. Led weekly course sessions, graded homework, and provided case study feedback for ≈ 25 students
Teaching Assistant for College English Course. My responsibilities included - conceived and conducted short in-class lecture; coordinated ≈ 49 postgraduate students; designed class materials, graded essays; led student/faculty discussion to enhance cooperation; and organized and facilitated class project, mini-seminar, cross-cultural workshop.
Skills and Experiences Gained:
Experience in education, training and academic environment embedded with high communication, managing and organizing skills. Ensure and implement capability of planning, improvisation and innovative learning ideas.
Rewarded for excellent student evaluation and commended for creating and ensuring best learning atmosphere.
Sunwing Industries Ltd., a subsidiary of Sunwing International Co. Ltd. is one of the leading manufacturers and exporters of floor coverings in China and its product cover a full range of mats, including out-door ones, such as artificial grass, artificial turf, synthetic turf, synthetic grass, door mats, car mats, and indoor ones, such as coil mats, anti-slip mats, pet mats, bathroom mats, shaggy rugs and braided rugs. The company is professional in floor mats and have strict quality control system. Popular throughout the international markets and mostly shipped to Oceania; Africa (except Middle East); Hong Kong/Macao/Taiwan; Latin America; Japan and Korea; Western and Southern Europe; Northern Europe; Central and Southern Asia.
Responsibilities included building business development plans; maintain customer liaison and networking; Conduct market analysis, identify potential market segments and business opportunities; Develop marketing plans and optimize marketing campaigns; coordinate industry events and expo.
Skills and Experiences Gained:
Strong customer communication and clients handling in a professional manner; research, monitoring and market analysis for business opportunities; networking with benchmark industries; business relationship development; organizing skills in coordinating and participating trade fair and events etc.
Responsibilities related to Research & Market Promotion included conducting international trade research mainly action oriented to cater the need of apparel sector; monitoring and executing information building through database of statistics on trade indices, export, import, investment & production; developing country/market specific model and analyse market characteristics, forecast trends & identify opportunities; coordinating & follow up marketing missions, delegation’s visit, international correspondence and major events.
Responsibilities related to Policy Discussion & Negotiation included representing BKMEA in various policy related discourses and negotiations with Bangladesh govt. especially MoC, MoF, MoJT, EPB, Bangladesh Tariff Commission, NBR, BB etc. and other bodies including IMF, World Bank, EU countries, USA, China, Japan, Korea & others; providing necessary input in policy (export, import & investment) making sessions & suggest for necessary adjustments.
Responsibilities related to Project Management included coordinating project planning, monitoring and implementing effective communications and outreach strategies with close contact to development partners; maintaining liaison with stakeholders and donor agencies including GIZ, UNIDO, IOM, ILO etc.
PhD in Enterprise Management from Zhejiang University, China. My research focuses on how organizations maintain legitimacy processes over the time and cope with organizational and institutional changes and its interaction with technological capabilities on firms’ performance. My broader academic research interests include organizational legitimacy and technology capability, emerging market institutional transition and entrepreneurial mechanism, and organizations in the sharing economy.
Master of Economics in International Trade. Thesis: Analysis of Bilateral Trade between China and India
Top 5% in the class and awarded with best business presenter in the class. Dissertation Title: Analysis of Insurance Policies and Calculation of Loss & Premium Fixation of Asia Pacific General Insurance Company Ltd.
Bachelor Study funded by Bangladesh Government. Top 15% in the class and participated in several extracurricular activities including business case, debate and quiz competition. Internship Dissertation Title: Credit Administration System of Private Commercial Bank: A Case Study of City Bank Ltd.