Online Marketing Manager
Cord Blood Center Medical
Total years of experience :8 years, 5 Months
The main responsibilities i had:
- Growth of potential customers would be called by the call center;
- Monitoring quality contacts acquired and purchase process optimization where needed;
- Tracking conversion rates from potential customer to customer;
- Implementing and managing Google AdWords and Facebook Ads campaigns;
- Search for new partners and opportunities to promote online;
- Management and increase contacts acquired by affiliates using 2Parale and Profitshare
networks;
- Manage Social channels: Facebook, Youtube, Twitter
- Improve online presence after using marketing tools like Google Analitycs, Seomoz, Alexa
- Proposing and implementing changes on the company's website and landing page.
ACHIEVEMENTS:
- I dropped the acquisition costs for potential customers from 10 Euro to 0.5 - 1 Euro;
- Increasing the number of potential customers from 3000 to 6000 through AdWords
Optimization of Facebook Ads campaigns but also with partnerships with portals and other
companies related to the medical field;
- I optimized the sales process through our call center with a direct result on increasing the
conversion rate from potential customer to customer;
- I created online voucher campaign by email which had a direct result on increasing the
number of orders by 200%;
- Partnerships with companies like CHICCO, Alpha Bank, ING and other big companies.
- The main responsibility was managing the E-COMMERCE Department of Quelle in Romania;
- Design and Implement all digital marketing activity.
- Maximise commercial effectiveness of the company Website.
- Take responsibility for technical aspects of the Website.
- Develop the online marketing calendar
- Develop and continually improve the online brand
- Drive traffic to the site using SEO and PPC
- Drive continuous improvement of the user experience on the site
- Develop creative content to support the customer journey (assisted by a Design and
Copywriting team)
- Develop and implement the growth strategy for third parties and affiliates
- Develop and implement successful email campaigns
- Effectively manage third party agencies
- Effectively manage and develop the team
- Manage all digital employees to ensure accuracy of digital activity.
- Manage company interaction with potential and current customers by using internal CRM
system.
- Implemented and managed AdWords and Facebook Ads campaigns of the company with a
monthly budget of xx, xxx Euro. I managed to reduce acquisition costs by 50% of potential
customers;
- Follow the traffic on the company's website using Google Analytics and other internal tools.
The main task was identifying opportunities to optimize the purchasing channel to increase ROI.
After doing A/B tests i have increased the conversion rate on company's website;
- I implemented, manage and optimized online advertising campaigns, branding and customer
acquisition through collaboration with portals like Ele.ro, Antena3.ro, FHM.ro, Cosmopolitan,
etc ..;
- I proposed SEO project for whole the QUELLE group that was present in 14 European
countries. The project was accepted and implemented and has resulted in increased traffic from
search engines to 100% on non-brand keywords. For Romania we managed to bring the site
into the top three keywords: online shop, clothes store, online clothing, women clothing, men's
clothing;
- I have increased the number of subscribers to the newsletter from 260.000 to 290.000 in one
year;
- Implemented and managed sales campaigns through Newsletter and record sales through this
channel was approximately 280, 000 Euro a day;
- In addition I supervised a team of six people who were supposed to: update products, prices
and pictures, graphics, website structure changes.
- In the first year I managed to exceed the targets set by 200%.
- Manage Social channels: Facebook, Youtube, Twitter
- Improve online presence after using marketing tools like Google Analitycs, Seomoz, Alexa
- Coordinate a team of 6 people
I had as main objective to increase the number of visitors and potential customers on the company's website www.memorybits.co.uk
In the first 6 months i have increased the company's website traffic by 500%.
I successfully optimized the purchasing process which led to a decrease in the number who quit the process of buying a product.
College / Postgraduate studies Liceul Ion Barbu (1998 - 2001), Pitesti Major: Computer Science