Key Accounts Sales Supervisor
Indevco group
مجموع سنوات الخبرة :17 years, 10 أشهر
The organization has a six-decade heritage of diversified manufacturing and industrial consultancy. The consumer brands - from Baby Care and Family Care to Household - are widely used across the Middle East. The organization also manufactures Away-From-Home (AFH) products for companies, educational institutions, hospitals and clinics, hotels and restaurants, and shopping centers and malls.
Key Accounts Sales Supervisor
Managing 15 Carrefour Hypermarkets with a team of Merchandisers reporting to me. Achieve the daily and monthly sales targets by ensuring complete and proper coverage of the outlets; ensure that all outlets are visited in the correct sequence and make sure that they are well stocked with all our brands and packages. Develop sales by identifying and establishing business relationships and introducing the full range of the products. Submit a daily activity report to the Management detailing the competitors’ activities and market trends. Ensure that shortages, outstanding amounts and collections are timely settled with the Finance Department. Reflect high standards of performance in implementing the trade promotions and marketing activities. Ensure that the subordinates are merchandising the products and properly utilizing the Point of Sales (P.O.S.) materials.
Identified current and future customer requirements by establishing rapport with potential and actual customers. Maintained operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures. Ensured availability of merchandise and services by maintaining inventories. Managed profitability through effective budgeting, expenses control, margin control and commercial stock management. Ensured the execution of an effective marketing strategy in coordination with the brand principals. Completed stores operational requirements by scheduling and assigning employees; following up on work results. Maintained store staff by recruiting, selecting, orienting, and training employees. Provided coaching, counseling, and disciplinary actions; planned, monitored, and appraised job results.
Notable Achievements:
• Increased sales by 6% through stock positioning and movement (stock consolidation among all stores) and influencing the buyers to increase the SOH of the best performing category and reducing the slowest performing category.
• Enhanced communication through analytical reports to stores and commercial action feedback plans from stores.
• Improved working relationship with brand principals through effective communication, providing timely feedback regarding the market and brand position.
• Reduced the volume of carry over stock.
• Improved stock turns.
The organization is a publicly owned manufacturer of clothing, footwear, accessories, jewelery and housewares. Esprit operates more than 900 retail stores worldwide and distributes products to more than 8, 500 wholesale locations around the globe. It has more than 1.1 million square meters of retail space in 40 countries.
Store Manager
Managed the full store operations. Provided daily debriefs to the team (tasks to be accomplished / targets to be achieved). Ensured all store divisions are up to standard. Provided feedback on bestselling lines, slow selling items and provided suggestions basis the customers’ needs with the aim of uplifting the store achievement. Ensured to replenish the out-of-stock bestselling lines from other branches in order to achieve high sales figures. Hired new joiners, suggested staff rotations and managed performance.
Notable Achievements:
• Improved the customer service level from average to excellent within four months (mystery shopper checklist).
• Achieved the stock loss target -0.25 % (40 pcs missing in one year).
• Increased employees' engagement levels by arranging individual coaching sessionsto discuss their strength and development areas and establish individual development plans.
2009- 2012 Brand Manager - Lanidor-Fashion Express s.a.r.l
• Managed day to day store operations including schedules, inventory control, training program and planned maintenance
• Operated two branches for Lanidor Brand ( City Mall & Saida Mall)
• Staffed and trained two stores in charge for Saida Mall branch
• Trained an assistant manager for Lanidor City Mall
• Recommended a business plan budget ( P&L/ operation margin and operation cost)
• Increased profits by controlling key budget items, such as labor cost, margin cost and waste control without compromising quality and service for two branches
• Maximized sales through continuous space, stock and seasonal management and by delivering customer service
• Decided store layout and stock positioning
• Trained and promoted high customer service standards
• Gave feedback on lines, sellers and customer requests to GM
• Ensured brand layout guidelines are correctly followed, ensured up to date look for window display in conjunction with visual merchandising team
• Follow up day to day on maintaining store appearance through daily walk to ensure recovery, housekeeping and replenishment actions are taken as per the briefings
• Evaluated performance and development needs for each staff, decided in store training programs, recommended disciplinary action and termination
• Kept management team motivated, and evaluated/advised them regularly to ensure management performance was adequate to company standards, as well as ensured new Lanidor promotions are communicated effectively to the team
• Approved daily reports ( refund, exchange), created a filing system followed by all the brands at Fashion Xpress in order to set a company standards
• Monitored competitor's activities all over the year, comparing their collection with Lanidor including prices or any promotional events
• Gave all the individuals of Fashion Express ( Lanidor and Funky Fish Team) customer service, loss prevention, communication skills and product knowledge topics through a training program planned to be accomplished within 6 months ( weekly basis)
• Assisted in formulating a visual merchandising guideline (Manual) for Funky Fish brand to help setting a brand standard
• Assisted in interviewing new candidates for both brand
2007 - 2009 Shop Manager _ Mothercare - Dareen International Company (M.ALSHAYAA)
• Maximized sales and store budget through effective space, stock and seasonal management and delivering customer service
• Used Crystal Reports on weekly basis ( best sellers, space management ) to determine correct use of space for each department within the store
• Advised area manager on out of stock, best selling lines and price sensitivities
• Planned and organized promotional event in a systematic way to ensure delivery on time.
• Decided store layout and stock positioning
• Applied and maintained Mothercare brand guideline and standards for visual presentation ( Floor layout and window display) and store appearance ( recovery, housekeeping..) through daily regular walk
• Daily briefing to ensure staff commercial awareness and tasks.
• Assigned two in store visual merchandising, one responsible of managing the fashion department and the second for the hardware department
• Achieved stock loss target for Mothercare ABC Dbayeh ( 2008)
• Formulated a stock loss action plan to be implemented in store by all the team and focused on high risks area
• Participated in the selection of new staff
• Trained staff on customer service standards, product knowledge and on job coaching on weekly basis
• Identified individuals with potential and gave them additional responsibilities to further their development
• Evaluated performance ( appraisals) and development needs
• Suggested promotion and salary increase for the staff with potential
• Recommended disciplinary action/staff movement
• Ensured an effective communication between store and operational management
2006-2007 Assistant Shop Manager -Mothercare-Dareen International Company (M.ALSHAYAA)
• Assisted in exceeding store budgets through supervision of stock and seasonal management
• Assisted in delivering customer service to lead by example
• Advised store manager on out of stock, best and slow sellers items
• Assisted in formulating an action plan for any promotional or sale event
• Helped in maintaining the visual impact of the store by following the brand guideline for both fashion and hardware department and the store appearance (housekeeping, recovery, replenishment )
• Implemented stockloss action plan and assisted in carrying out all loss prevention activities in order to help the store achieving its stockloss target
• Assisted in administration of staff issues
• Participated in giving training for the staff on weekly basis, briefing and coaching session to improve staff's performance
• Assisted in delivering the highest possible level of motivation for the team to help in achieving the store's goals ( sales, visual impact, meeting company regulation and policies)
2000-2004 BA (LICENCE), TRAVEL & TOURISM Faculty of hospitality management and tourism, Lebanese university
1999-2000 Primary school education School- St Joseph de l'apparition (Lebanon)