Mirna Grace

Nestlé Nutrition & PURINA Pet Care
 Manage the integration of PURINA Pet Care through successful planning of the RTM
transition from its sole distributor into Nestlé operations to drive business performance

 Responsible to ensure that category volume/value are achieved in country within category
allocated budgets
 Develop annual commercial plan for the country from a category & channel perspective
while ensuring cross functional alignment across key stakeholders (Marketing, sales &
medical team, finance, supply chain).
 Managed Wyeth Nutrition integration project post acquisition from Pfizer through planning
and execution of the entire business transition from distributor to Nestle Kuwait in alignment
with the project task force that was voted for the most successful RTM transition in the
region
 Translate market category & brand objectives into country/channel category objectives in
coordination with sales and medical teams
 Lead and execute regional activities & country specific promotions (defining objectives,
briefing, coordinating the implementation, & pre and post evaluation of all promotions)
 Analyze and provide recommendations / action plans on retail audit report to drive market
share and numeric/weighted distribution
 Lead on country shopper observation project and provide actionable insights on channel,
category and shopper trends
 Plan and execute effective new product launches, line extensions on a country level through
M-3 launch readiness and organizing category sales and medical road shows/ presentations.
 Ensure Development/ efficient utilization of hard and soft POSM for generic and local
activities, including evaluation of its effectiveness at POP
 Responsible with sales channel managers for defining and optimizing Total Trade Spend
strategy and allocation, annual Budgets and investment at country level
 Collectively responsible (with the Brand Manager) for defining and optimizing Delegated
Product Fixed Marketing Expense Strategy and allocation, annual budgets and investment,
accountable for tracking and maintaining spending
 Responsible to conduct market visits in the country across all channels focusing on POP
drivers, shelf life, competitor activities and recommend actionable in store solutions within
the trade channels.
 Develop analysis and understanding of the ICP process: Situational analysis, Channel plans
(Development of Category Channel strategy), and Objective Strategy Tactics and Activities
 Lead the region in excellence at the basics by achieving optimal distribution and winning at
FMOT as well as implementing various category growth drivers.