Mirna Naccash, Senior Communications Consultant

Mirna Naccash

Senior Communications Consultant

Qatar Museums

Location
Qatar - Doha
Education
High school or equivalent, Communication
Experience
14 years, 9 Months

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Work Experience

Total years of experience :14 years, 9 Months

Senior Communications Consultant at Qatar Museums
  • Qatar
  • My current job since June 2018

Part of the Marketing Department Headquarters for all museums in Qatar.
Work with the executive team to develop the brand and marketing strategies.
Oversee marketing campaigns; brand and exhibitions.
Lead in designing and delivering innovative communications strategy that
inspires public support and enhance the foundations credibility and brand.
Drive brand awareness by being involved in all stages of the
communications process from conceptualization to message development
and results-oriented evaluation.
Research and analyze market trends and competitors.
Track effectiveness of marketing campaigns and report ndings to the
executive team.
Liaise with third-party agencies and stakeholders.
Draft social media content and develop strategic plans across all online
platforms.
Oversee effective budget management to ensure budget spend delivers
successful ROI.
Team lead on the Vodafone account.
Managed integrated global and local brand campaigns across multiple
media channels; Global Re-positioning, Network I and II, and new and
recurring Campaigns, etc. in addition to activations and events.
Acted as primary cross-department liaison for digital creative, providing clear
communication of expectations and timelines ensuring smooth and e cient
work ow.
Managed client related expenses as per set budgets while meeting client
service level commitments.
Trained and mentored a team of 2 managers and 4 executives.
Managed several accounts simultaneously across the Culture, Healthcare,
National, Education, and Banking sectors among others.
Roles covered Marketing, Advertising, Research, Strategic Planning, Digital,
Media Planning and Online and On-ground activations.
Handled all communications related requirements; marketing, design and
branding.
Participated in building Business and Marketing plans for the corporation.

Senior Account Manager at Ogilvy & Mather
  • Qatar
  • June 2015 to June 2018
Account Executive at Triple Two
  • Qatar
  • August 2011 to May 2015
Design Manager at Beiru
  • Lebanon
  • May 2009 to June 2011

Education

High school or equivalent, Communication
  • at Lebanese Evangelical School
  • January 2014

Achievements Digital Training Certi cate with Circus Street. IPA Eff Certi cate (Institute of Practitioners in Advertising). KPMG - Public Speaking Training Certi cate. Dubai Lynx

Bachelor's degree, Communication
  • at American University of Science and Technology
  • January 2006

An a liate to the State University of New York, Villanova University, Pennsylvania, USA. Honour list,

Specialties & Skills

ADVERTISING
BANKING
BRAND MANAGEMENT
BUDGET MANAGEMENT
BUDGETING
BUSINESS DEVELOPMENT
CONTENT MANAGEMENT
CREATIVE
CRITICAL THINKING
CUSTOMER RELATIONS

Languages

Arabic
Expert
English
Expert