Mirza Sheeraz Zahoor, Manager Marketing

Mirza Sheeraz Zahoor

Manager Marketing

Bestway Group

Location
Pakistan - Islamabad
Education
Master's degree, MBA-Marketing
Experience
18 years, 8 Months

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Work Experience

Total years of experience :18 years, 8 Months

Manager Marketing at Bestway Group
  • Pakistan - Islamabad
  • My current job since October 2016

Lead the marketing strategy, activities & initiatives, custodian of brand spend

Brand Manager at Lafarge
  • Pakistan - Islamabad
  • October 2014 to September 2016

Conceive, design & implements brand plans and efficiently utilize budget

Assistant Brand Manager at Lafarge
  • Pakistan - Islamabad
  • July 2013 to September 2014

Evaluations of all brand activities-results vs. plan, efficiency of spend, and internal / external feedback
Engage creative agency for designing campaigns as per brand plans

Business Strategy Executive at Lafarge Pakistan
  • Pakistan - Islamabad
  • January 2012 to June 2013

Lead the five years strategic plans (business portfolio, marketing & sales)
Part of the core team in developing strategy for Tajikistan market and eventually launched a VFM brand

Market Analyst at Lafarge Pakistan
  • Pakistan - Islamabad
  • August 2008 to December 2011

Develops performance analysis of company vs. industry, highlights key takeouts and commentary on company positioning during M/Q/Y basis

Business Executive at BF Biosciences
  • Pakistan - Islamabad
  • September 2005 to August 2008

Responsible for providing brand support, including event management
Analyze sales trends, using IMS Health as a prime source of information

Education

Master's degree, MBA-Marketing
  • at COMSATS Institute of Information Technology
  • September 2005

Major subjects: International Marketing, Marketing Management, Total Quality Management, Business Research, Consumer Behavior & Human Resource Management Additional Task: Teacher Assistant: During study I had been to teacher assistant-ship for preparing notes, quizzes, student counseling, student activities & lecture.

Bachelor's degree, Commerce
  • at Rawalpindi College of Commerce
  • August 2002

Marks: 64% Major subjects: Business Communication, Business Law, Accounting, Banking & Finance, Economics & Auditing. Highest marks in batch in Advance Accounting.

Specialties & Skills

Advertising
Sales Analytics
Event Management
Branding
MS Excel
Oracle (Sales Module)
MS Word
MS PowerPoint
ERP (PR Module)

Languages

English
Expert
Urdu
Native Speaker

Memberships

DAWN Group of Newspapers
  • Freelancer for Spelling Bee and All About Lifestyle
  • January 2005
Lafarge Pakistan
  • School Safety Program & Tree Plantation
  • August 2008

Training and Certifications

Advance Excel (Training)
Training Institute:
Skill Development Council, Pakistan
Date Attended:
May 2011
Duration:
24 hours
PMP Certification Training (Training)
Training Institute:
Moving Minds, Pakistan
Date Attended:
June 2014
Duration:
48 hours
Branding without Innovation (Training)
Training Institute:
Pakistan Advertiser Society, Pakistan
Date Attended:
August 2014
Duration:
12 hours
Professional Excellence in Marketing & Sales Certificate (Training)
Training Institute:
Institute of Marketing & Sales, Pakistan
Date Attended:
September 2008
Duration:
8 hours

Hobbies

  • Travelling, Photography, Gardening, Cricket