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Mirza Beg

Commercial Category Manager Private Label

Sultan Center

Location:
Kuwait
Education:
Master's degree, MBA. (Marketing / Sales)
Experience:
24 years, 8 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  24 Years, 8 Months   

September 2012 To Present

Commercial Category Manager Private Label

at Sultan Center
Location : Kuwait - Al Kuwait
* Supplier relation & FMCG New Product Development for Kuwait, Oman, Jordan and Lebanon.
* Developing and setting new products strategy
* Negotiating and preparing all foreign and local yearly contracts.
* Creating and Managing budgets, forecasts sales, Promotion and price position.
* End -to-end products development process.
* Marketing action coordination like price, promotion, research, date analysis.
January 2010 To August 2012

Category Manager

at Al Yasra Food Company
Location : Kuwait - Al Kuwait
Responsibilities:

• Yearly Marketing calendar and budget, promotion calendar & follow up on implementation spends & claims from supplier.
• Review sales performance with sales dept Vs forecast / target for achievement of agreed target.
• Yearly forecast for the category and coordination with purchase for release of orders and payments.
• Consistency in supply and quality of the products.
• Negotiations with supplier to ensure best price for import the goods with agreed quality aspects
• Achievement of monthly sales and margin target for frozen category.

• Stocks maintain optimum stock levels monitor slow moving stock with action plan to ensure timely sell out.
• Monthly competitor report and market intelligence report.
• Follow up on implementation of AFC supplier agreed volume target.
• Monthly supplier review reports.
July 2008 To December 2010

Senior Sales & Marketing Officer

at M/S A Subsidiary of Securities House Investment Co (Kuwait Boxes Corrugated Carton Manufacturing)
Location : Kuwait - Al Kuwait
Responsibilities:

Supervise and ensure all the mechanical material including manpower to the concerned department or facilities .Carry out the necessary requirements of the Transportation arrangement of requirements in site, including safe loading and relocation of the heavy equipments in right location.
Maintain the documents and distributing the required work force to the concerned department for achieves the target. Maintain the material register and report to the concerned Managers.

Work
• Suggesting practical ways to senior management of improving the company's performance.
• Expending market share by designing and executing sales and marketing plan for the local market and activities for export.
• Market survey and feedback.
• Responsible for Sales to the corporate sector.
• Initiated and investigated business opportunities.
• Market and Plan new Strategies to promote the business.
• Manage scheduling and production of all sales and marketing materials.
• Met all monthly sales targets within year -on-year budgets.
• Ensured customer satisfaction by maintaining after sales service and effective follow up.
• Manage KUB clients and open new Territories for Exports.
July 2006 To July 2008

Brand Manager

at City Center
Location : Kuwait
Responsibilities:

• Managing and coordinating trade marketing related programs, promotions, visibility and activities across the region.
• Expanding market share by designing and executing sales plan for the division as well as increasing the customer base.
• Coordinating and monitoring local trade marketing strategies programmers and competencies based on the regional marketing strategies.
• Establishing and maintaining contacts with potential clients
• Identifying business opportunities.
• Conducting marketing intelligence developing strategies and negotiating contacts. Promotion & advertising activities.
• Handling all Hypermarkets, Super markets, Whole sales & Co-ops all activities related to sales and marketing.
• Coordinating with other departments and strictly following the Company programs and procedures.
• Global Market analyses for currencies and commodities.
• Make daily strategies for trading.

Communication

• Building good relationships with clients and colleagues in person and over the phone/mail.
• Communicating ideas clearly on paper, on a one-to-one basis, and also in small groups.
• Contributing ideas to a team to ensure that goals, targets, and deadlines are met.
• Addressing complaints and concerns in a calm, authoritative manner.
July 2002 To July 2006

Sales & Marketing Intelligence

at The Kuwait Indo Trading Co. Ltd.(KITCO)(SARA CAKE)(KBC)
Location : Kuwait
• Assisted in the development of overall marketing strategy for the various products based on competitive market analysis.
• Managing advertising PR and promotion management.
• Planning, Budgeting and forecasting for new products.
• New products development and introduction.
• Sales force and distribution management.
• Pricing and contract negotiation.
• Developed and organized plan-o-gram for proper display.
• Ensures the right way of proper display of merchandise.
According to their category and sub category.
Reporting to: Marketing Director
& Sales Director
August 2001 To July 2002

Territory Sales Executive

at Parle Products Ltd.
Location : India
• Coordinated the efforts of the marketing team when special projects were assigned.
• Provided excellent customer service.
• Prepared quarterly customer research.
• Working on monthly target basis.
• Development & motivation of sales teams and network.
• Achieving operation marketing & financial target.
Reporting to: Regional Manager
July 1997 To July 1999

Marketing Intelligence Assistance

at Jyothy Laboratories Ltd.(Ujala)
Location : India
• Working on daily sales target
• To identify a new market in whole sales segment.
• Launching new products in Indian market.
• Setting space in the field by aggressive sales.
Reporting to: Sales Manager

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
July 2001

Master's degree, MBA. (Marketing / Sales)

at Dr.R.M.L.Avadh University , India
Location : Faizabad, India
MBA, MARKETING, FROM Dr.R.M.L.AVADH UNIVERSITY, FAIZABAD. INDIA. (FROM 1999 - 2001)
August 1998

Diploma,

at NIIT
Location : RAI - BARELI, India
MS-Office, Power point, Microsoft front page, Various E-mail formats and Internet navigation.

Specialties & Skills

Customer Service

Business Development

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Arabic

Intermediate

Hindi

Expert

Training and Certifications

From - Ries and Laura Ries USA ( Certificate )

Issued in: October 2011 Valid Until: - October 2011

From - Professor Philip Kptler USA ( Certificate )

Issued in: April 2011 Valid Until: - April 2011

Recommendations

Why should I get recommendations?
Get recommendations from your peers and make your profile stand out! Recommendations help employers see that you'er distinguished in your professional areas of expertise.

As CEO in Sea Products Marketing

By Farook Taybani (CLIENT) on 22-01-2014
"He is very dedicated, hardworking with long term vision of the market. Soft spoken and honest to his job."

As Area Sales Manager - Kuwait, Jordan & Iraq in Lamb Weston

By Waddah Shanteer (PARTNER) on 05-08-2014
"Mirza is a proactive and tireless contributor within any team & he'll make a great addition to the group. He always prepared in advance & well organized. I still remember the assistance in collecting the needed data to complete our market research to launch the Veg range. I highly recommend Mirza for the category managment position & it was pleasure working alongside him for more than one year in the Frozen category department."

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