Commercial Category Manager Private Label
Sultan Center
Total years of experience :24 years, 10 Months
* Supplier relation & FMCG New Product Development for Kuwait, Oman, Jordan and Lebanon.
* Developing and setting new products strategy
* Negotiating and preparing all foreign and local yearly contracts.
* Creating and Managing budgets, forecasts sales, Promotion and price position.
* End -to-end products development process.
* Marketing action coordination like price, promotion, research, date analysis.
Responsibilities:
• Yearly Marketing calendar and budget, promotion calendar & follow up on implementation spends & claims from supplier.
• Review sales performance with sales dept Vs forecast / target for achievement of agreed target.
• Yearly forecast for the category and coordination with purchase for release of orders and payments.
• Consistency in supply and quality of the products.
• Negotiations with supplier to ensure best price for import the goods with agreed quality aspects
• Achievement of monthly sales and margin target for frozen category.
• Stocks maintain optimum stock levels monitor slow moving stock with action plan to ensure timely sell out.
• Monthly competitor report and market intelligence report.
• Follow up on implementation of AFC supplier agreed volume target.
• Monthly supplier review reports.
Responsibilities:
Supervise and ensure all the mechanical material including manpower to the concerned department or facilities .Carry out the necessary requirements of the Transportation arrangement of requirements in site, including safe loading and relocation of the heavy equipments in right location.
Maintain the documents and distributing the required work force to the concerned department for achieves the target. Maintain the material register and report to the concerned Managers.
Work
• Suggesting practical ways to senior management of improving the company's performance.
• Expending market share by designing and executing sales and marketing plan for the local market and activities for export.
• Market survey and feedback.
• Responsible for Sales to the corporate sector.
• Initiated and investigated business opportunities.
• Market and Plan new Strategies to promote the business.
• Manage scheduling and production of all sales and marketing materials.
• Met all monthly sales targets within year -on-year budgets.
• Ensured customer satisfaction by maintaining after sales service and effective follow up.
• Manage KUB clients and open new Territories for Exports.
Responsibilities:
• Managing and coordinating trade marketing related programs, promotions, visibility and activities across the region.
• Expanding market share by designing and executing sales plan for the division as well as increasing the customer base.
• Coordinating and monitoring local trade marketing strategies programmers and competencies based on the regional marketing strategies.
• Establishing and maintaining contacts with potential clients
• Identifying business opportunities.
• Conducting marketing intelligence developing strategies and negotiating contacts. Promotion & advertising activities.
• Handling all Hypermarkets, Super markets, Whole sales & Co-ops all activities related to sales and marketing.
• Coordinating with other departments and strictly following the Company programs and procedures.
• Global Market analyses for currencies and commodities.
• Make daily strategies for trading.
Communication
• Building good relationships with clients and colleagues in person and over the phone/mail.
• Communicating ideas clearly on paper, on a one-to-one basis, and also in small groups.
• Contributing ideas to a team to ensure that goals, targets, and deadlines are met.
• Addressing complaints and concerns in a calm, authoritative manner.
• Assisted in the development of overall marketing strategy for the various products based on competitive market analysis.
• Managing advertising PR and promotion management.
• Planning, Budgeting and forecasting for new products.
• New products development and introduction.
• Sales force and distribution management.
• Pricing and contract negotiation.
• Developed and organized plan-o-gram for proper display.
• Ensures the right way of proper display of merchandise.
According to their category and sub category.
Reporting to: Marketing Director
& Sales Director
• Coordinated the efforts of the marketing team when special projects were assigned.
• Provided excellent customer service.
• Prepared quarterly customer research.
• Working on monthly target basis.
• Development & motivation of sales teams and network.
• Achieving operation marketing & financial target.
Reporting to: Regional Manager
• Working on daily sales target
• To identify a new market in whole sales segment.
• Launching new products in Indian market.
• Setting space in the field by aggressive sales.
Reporting to: Sales Manager
MBA , MARKETING ,FROM Dr.R.M.L.AVADH UNIVERSITY, FAIZABAD. INDIA. (FROM 1999 - 2001)
MS-Office, Power point, Microsoft front page, Various E-mail formats and Internet navigation.