Misha Boudemagh

Provide strategic marketing services to companies from pre-launch start-ups to SMEs.
- Conduct marketing research and identifying industry trends and opportunities
- Develop Brand and Go-to-Market strategies aligned with client’s objectives.
- Assist in digital marketing strategy including content creation for website, social media and digital calendar.
- Draft business and operational plans for start-ups

• Lead and managed marketing strategies across 4 Wella brands (Wella Professionals, Sebastian, System Professionals & Kadus), which included promotional plans, activities calendars & go-to-market strategies to achieve revenue target & maximize ROI on all activities.
• Managed all products launches for all brands including key event, budget, distribution target, product assortment, & forecast
• Prepared & managed yearly marketing budget & annual budget review.
• Worked closely with the division manager to develop pricing strategy.
• Developed key account penetration plans & built joint business plans with key customers.
• Managed the Education Team (2 trainers), lead the deployment of the local education initiatives and tailored program to market needs.
• Developed, supervised and improved procedures to link entire marketing and education activities to sales team which resulted in an increase of 20% in clients’ retention.
• Oversaw development, production of all marketing materials & tools.

Developed marketing strategies, events and partnerships for different companies

Contracted by large Kuwaiti conglomerate company to redesign the marketing strategy and market positioning of two underachieving brands (with high growth potential): PGO Automobiles, a French luxury car manufacturer, and Magic House Sweden, a Swedish natural energy drink brand.

MANDATE: Designed and implemented innovate strategic plan for 2012-2013
• Re-designed brand guidelines that leverage the French savoir faire & luxury positioning of the brand
• Developed specific marketing plan for industry events: International Paris Motor Show 2012 and the Shanghai Motor Show 2013;
• Coordinated media strategy and PR campaigns that demonstrated key product differentiation and positioning that helped increase brand recognition in the media
• Oversaw the launch of the new website and social media strategy

Contracted by large Kuwaiti conglomerate company to redesign the marketing strategy and market positioning of two underachieving brands (with high growth potential): PGO Automobiles, a French luxury car manufacturer, and Magic House Sweden, a Swedish natural energy drink brand.

MANDATE: Developed a 3 years strategic plan on how to enter the French market and capitalize on unmet market needs ahead of the curve.
- Designed French market entry strategies concentrating on product differentiation, positioning and product roadmap to enter the French market successfully.
- Established a distribution strategy after meeting with major retailers to promote and develop the brand
- Developed all budgets, forecasts, and marketing tools
- Conducted extensive market research that lead to a solid understanding of the industry’s profitability, trends and competition

Responsible for managing cross-functional projects and ensuring successful product launches at all major retailers with the biggest beauty company in Canada.
Achievements:
- Managed the packaging and redesign for over 80 Garnier product launches in Canada in co-ordination with legal, scientific affairs and logistics departments as well as international affiliates and marketing brand managers.
- Created and defined the role in direct report to the Brand Director.
- Designed effective tools to manage timelines and priorities for 3 individual brands, which resulted in a 2-week improvement on the delivery of national launches to top retailers.
- Managed the development and led the execution on a national brand tour that led to a ROI increased of 5% and +15% improvement in brand equity (Post-consumer survey results)
- Created retailer specific in-store material to support Garnier’s most successful launches (Wal-Mart & SDM displays, flyer layouts, web banners).

Analysed the market to identify business opportunities and take calculated risks to launch new products to grow market share.
Achievements:
- Effectively planned and executed the launch of the first-to-market Garnier Fructis Double Care Treatment which is the number one treatment today in Canada.
- Managed national and regional specific marketing campaigns for all Garnier styling launches.
- Successfully analyzed the impact of sales promotions and provided recommendations for new sales tools to track the market and competitors.
- Successfully forecasted all styling sales in Canada with a 95% accuracy based on trend analysis.

Responsible for complex market entry analysis to grow the business strategically in Canada and internationally.
Achievements:
- Developed specific communication tools catered to the complex market, which resulted in increased customer satisfaction by 20% in 3 months.
- Increased customer base by 30% through in depth competition analysis to redefine the sales pitch and clearly communicate on competitive advantage.
- Conducted market analysis for GCC countries and monitored competitors’ activity to prepare market entry strategy with minimal risk.

Responsible for the development of new market opportunities, partnerships negotiation and strategy to increase client retention.
Achievements:
- Developed an innovative and concretely measurable method to improve client retention, which resulted in an increase of 35 % in the first year of implementation.
- Negotiated and built solid client relationships with the 3 biggest clients in Canada which resulted in a 15% sales increase in a flat market.