مشاري العتيبي

• Launching and optimizing paid advertising campaigns on X, Instagram, Google, and TikTok.
• Executing promotional campaigns in Saudi Arabia and GCC markets (Kuwait, UAE, Bahrain, Oman).
• Preparing daily and monthly digital marketing performance reports across all platforms
• Managing B2B and B2C partnerships as well as marketing bundles
• Coordinating with creative, social media, and CRM teams to ensure campaigns align with business objectives.
• Managing monthly B2B and B2C bundle reports and conducting performance analysis
• Developing and executing marketing campaign strategies
• Overseeing marketing campaign budgets and allocating them by country based on objectives.
Defining KPIs and applying continuous optimization to improve ROAS, CTR, and CPA