Brand Manager
Alabbar Enterprises
مجموع سنوات الخبرة :4 years, 3 أشهر
• Managed all phases of Brand management for 3 outlets, increasing the contribution to the company revenue by 15% in 2021
• Trained 15-20 restaurant associates in new season menus and ways to approach, advise and maintain client relationships
• Maintained budget (AED 500, 000) and consistently kept within monetary parameters
• Partnered with internal team and external agencies to launch 4 innovative customer-centric concepts in 3 outlets
• Developed brand business plan based on social media strategy & positioning for GCC (Qatar, UAE, Bahrain, KSA & Oman)
• Worked closely with the sales team & ensure on trade & off trade activations are aligned YTD Growth 25% Sales Revenue, Month of Month an increase of 5% throughout 5 countries (KSA, Bahrain, Qatar, UAE & Oman)
• Represented Madi International in the Annual KM Distributor meet at Marbella, Spain & awarded the best marketing initiative across the EMEA region, selected to present marketing initiatives from GCC
• Launched K18 in the GCC region, exceeding the expected revenue by 65% with marketing initiatives in UAE, and worked with the world-renowned Jack Martin for the launch event
• Developed strategies for driving additional traffic to the store through in-store signage, website communication, public relations, seminar execution, social media postings, in-store product demonstrations and sponsorship - 20% increase of traffic on website
• Developed and delivered a broad range of customer-facing marketing material including product and corporate collateral, promotional and campaign items, point of sale material, reports, presentations, fulfillment packs, and newsletters (Online & Offline)
• Involved in all aspects of spa/retail operations including team efforts in planning and marketing of special events such as Jazz Fest, Rugby 7’s, Cosmopolitan awards etc.
• Contributed to a positive customer experience by developing, planning, and executing 6 in-store seminars and demonstrations
• Robotics & AI, Brand Management, Customer Experience, Finance for Marketing, Data Analytics for decisions • Merit Scholarship Recipient • Marketing Associate at JET ESCP (International organization that works with consulting clients) • International Seminar in San Francisco (Consultancy project with top Silicon Valley companies)
Active student scholarship and merit scholarship winner President of the Marketing Club (500+ Members) Senior Marketing Tutor Community Service Leader Student leadership program mentor Basic Google Analytics, SAP & SQL