Sales Engineer
Sigma Paints SA Ltd.
Total years of experience :8 years, 9 Months
Research on Intelligent Transport Systems (ITS)
- Studied the features currently offered by ITS globally, the government mandated features and the growth trends
-Analysis of Major Automobile Manufacturers like Mercedes, BMW, Audi etc and their Application of ITS currently
- Research on current Connected Car Technologies
-Gaps in Intelligent Transportation Systems offered.
- Performed a competitor analysis of the major players in ITS
-Finding a blue ocean strategy for Autograde International
- Made recommendations to Autograde International on ITS ventures
New Product Development Analysis Of Vespa
-To study the new trends in the Indian two wheeler and scooter segment
-To perform a competition analysis to identify the points of parity and points of difference against competition
-To analyze the competitors yet to be launched products to help understand the threats to the brand
-To study the service offered in premium brand showrooms and help Vespa identify opportunities to improve upon
It’s in store experience
- To identify the aspects in which consumers face problems while owning a scooter
- Direct sales experience at Vespa dealership and Vespa promotional events at IT parks
Development and implementation of BTL sales promotion strategies to enhance the brand visibility of Vespa
-Created awareness among students during the college event by explaining the attributes and benefits of Vespa
- Increased visibility of the brand Vespa and managed Vespa’s social media page
- Attempted to bring in Corporate Engagements for Vespa
Understanding city wise market dynamics of cab drivers and driving conditions, and to arrive at a right product
Portfolio/mix.
-Consumer research
- Automotive technology trend mapping
- Product Portfolio design
- Slightly touched upon optimum pricing options too
