Mohammed Mahdy

Plexusme, a company that manages, disseminates, and prepares news and Management of content services for the UAE Ministry of Foreign Affairs
- Develop and implement comprehensive digital and public relations strategies aligned with the objectives of the UAE Ministry of Foreign Affairs.
- Oversee the management and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media marketing, to enhance the ministry's online presence.
- Collaborate with content creators and editors to ensure high-quality, relevant, and engaging content for various platforms.
- Monitor online and offline media channels to stay updated on news and trends relevant to the ministry's initiatives and projects.
- Establish and maintain strong relationships with media outlets, journalists, and key stakeholders to enhance the ministry's public image and promote its initiatives.
- Plan and coordinate media events, press releases, and official announcements to ensure effective communication with the public and stakeholders.
- Analyze digital and PR performance metrics, provide regular reports, and make data-driven recommendations for continuous improvement.
- Manage a team of digital marketing specialists, content creators, and PR professionals, providing leadership and guidance to achieve departmental goals.
- Stay current with industry best practices and emerging trends in digital marketing, public relations, and content management.
- Work closely with senior management to align digital and PR efforts with the overall strategic direction of the company and the UAE Ministry of Foreign Affairs.
- Handle crisis communication and reputation management as needed, ensuring a proactive and effective response to any issues or challenges.
- Act as a spokesperson for the ministry when required, representing its interests and values to the media and the public.

The Digital Marketing Manager will have responsibility for planning,
content production, implementation, management, performance,
measurement, ROI and reporting for all Practice Labs’ B2B and B2C digital
and social media channels - including owned, earned and paid media.
Additionally, the position will encompass content planning,
implementation and management of blogs, webinars, podcasts, video,
chatbots and other dynamic content.
The responsibility for maximising and managing analytics and SEO for
websites and other digital assets will also sit with this role.
Ddevelop the digital marketing strategy.
Translating that strategy into tactical plans for each platform and channel
to enhance brand awareness, drive website traffic and acquire leads.
Costing the activities arising from those plans and presenting a proposal
to qualify the associated resources and spend.
Setting KPIs and measuring progress against agreed goals.
Day to day management of the digital marketing budget.
Producing monthly reports for the Head of Marketing to share with the
leadership team.
Working closely with other members of the marketing team to deliver
successful lead generation and product launch campaigns.

Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company's social media accounts
Measure and manage online content
Track SEO and Google Analytics data an make complex analysis
Build and inbound marketing plan
Anticipate sales performance trends
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement

Job Summary:
Lead a team of officers responsible for carrying out social media, online, digital, and print operations of Al Jazeera Media Networks to ensure the dissemination of Al Jazeera Media Networks outputs to the targeted audience

Key Responsibilities and Accountabilities:
• Manage all officers and senior officers responsible for print, online, digital and social media operations
• Ensure quality and style guidelines are maintained.
• Monitor communications with centralised publishing related departments in the network
• Ensure that all Aljazeera Media published materials meet legal requirements and reflect the highest standards of quality and integrity
• Manage, motivate, develop and support staff in a manner that
• Reflects Al Jazeera Media Network values so that staff feel involved, valued
• Committed to achieving high performance standards by:
- cascading objectives;
- monitoring individual and team performance;
- ensuring all staff have development opportunities;
- actively contributing to the development of staff.
• Keep own skills and knowledge up to date, especially in respect of subjects that are directly relevant to the job, e.g. competitive
activity, local affairs, technical developments, magazine design developments and ideas, web audience development.
• Contribute as a member of the senior management team of the business unit so that Al Jazeera overall objectives are met, and to work in accordance with Aljazeera’s policies and procedures

Translating a vision for online marketing into a coherent digital marketing strategy
Developing and executing integrated online strategy with wider company marketing plans
Leading and managing digital marketing team
Enhancing ecommerce by increasing web visibility and traffic
Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
Understanding analytics and measuring ROI
Increase brand awareness
Making sure marketing plan is in alignment with marketing budget
Analyse marketing plan and performance using KPI’s
Working with senior employees in development of overall business plan

- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
- Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles.
- Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
- Verify facts, dates, and statistics, using standard reference sources.
- Review and approve proofs submitted by composing room prior to publication production.
- Develop story or content ideas, considering reader or audience appeal.
-Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
-Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
-Assign topics, events and stories to individual writers or reporters for coverage.
-Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication.
- Supervise and coordinate work of reporters and other editors.
- Make manuscript acceptance or revision recommendations to the publisher.

- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
- Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles.
- Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
- Verify facts, dates, and statistics, using standard reference sources.
- Review and approve proofs submitted by composing room prior to publication production.
- Develop story or content ideas, considering reader or audience appeal.
-Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
-Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
-Assign topics, events and stories to individual writers or reporters for coverage.
-Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication.
- Supervise and coordinate work of reporters and other editors.
- Make manuscript acceptance or revision recommendations to the publisher.

JOB BRIEF:
The Analyst will manage ongoing and new research & analysis projects. Primary tasks include supervising projects and preparing the structure of all analysis reports. You will be required to assimilate and provide analysis of conversations/discussions across major social media networking platforms. The Analyst will be primarily responsible for ensuring analysis reports are accurate, insightful, and comprehensively meeting client objectives.



Job Responsibilities
• Organizes information and assessment research into reports as directed
• Project setup; researching organizations, markets and brands; preparing and conducting searches
• Analyze; using qualitative and quantitative methods to collate accurate data and information.
• Ability to contribute individually, and lead, manage or participate in cross functional teams.
• Measure the effectiveness of client social media campaigns
• Monitor trends in social media tools, trends, applications and appropriately apply that knowledge to increasing the use of social media.
• Measure the impact of social media on the overall marketing efforts of clients
• Research conversations across social media platforms
• Investigating potentially adverse conversations in more detail
• Exploring trends in social media
• Forming robust processes for data capture and cleansing
• Managing the collection of quantitative and qualitative data
• Summarizing and analyzing data
• Summarizing and explaining research findings and their implications
• Preparing findings for reports & presenting them to clients
• Overseeing the day-to-day operations of projects
Monitor social media emerging trends/best practices and provide effective recommendations

The task of preparing and managing the company's accounts in these networks (Twitter, Facebook, YouTube) in a manner distinct "and human" and follow the accounts of the social networks and marketing of the accounts of the addition to the essential task is feeding accounts updates relevant, the study of reactions of beneficiaries, analysis and change the way strategy in view the topics at times.
This is in accordance with the following steps:
• search of work on the substantive side, which will be prepared Lucent tags on the social network and prepare an inventory number and Llacuntat Jerobac and pages created in this subject.
• a process of analysis of the results of previous searches to find out the strengths and weaknesses and which are more numerous and to identify distinct point that will make you excel in your work and is distinct from the others.
• Preparation of personal files / Personal Pages (Profile Page): It is through personal files, you can identify the name of the person and learn about basic information such as: sex, date of birth, country, interests and image in addition to other personal information. Profile is a gateway to the world of the person, it is the home page, a profile you can see the recent activity of the person
• Configure a large group were friends / relations Friends) / Connections): They are a people who recognize them person for a particular purpose. Social Networking Launches the name of "friend" this person added to the list of your friends while calling some social networking sites for professionals, called "contact or a relationship of" this person added to your list.
• Sending messages: This provides the possibility of sending a message directly to people
• Photo Albums: social networks allow users to create an infinite number of albums
• Groups: allows many social networking sites create a property interest group
• Pages: Created the idea Facebook, and used commercially effective manner

• Organizes information and assessment research into reports as directed
• Project setup; researching organizations, markets and brands; preparing and conducting searches
• Analyze; using qualitative and quantitative methods to collate accurate data and information.
• Ability to contribute individually, and lead, manage or participate in cross functional teams.
• Measure the effectiveness of client social media campaigns
• Monitor trends in social media tools, trends, applications and appropriately apply that knowledge to increasing the use of social media.
• Measure the impact of social media on the overall marketing efforts of clients
• Research conversations across social media platforms
• Investigating potentially adverse conversations in more detail
• Exploring trends in social media
• Forming robust processes for data capture and cleansing
• Managing the collection of quantitative and qualitative data
• Summarizing and analyzing data
• Summarizing and explaining research findings and their implications
• Preparing findings for reports & presenting them to clients
• Overseeing the day-to-day operations of projects
Monitor social media emerging trends/best practices and provide effective recommendations

The task of preparing and managing the company's accounts in these networks (Twitter, Facebook, YouTube) in a manner distinct "and human" and follow the accounts of the social networks and marketing of the accounts of the addition to the essential task is feeding accounts updates relevant, the study of reactions of beneficiaries, analysis and change the way strategy in view the topics at times.
This is in accordance with the following steps:
• search of work on the substantive side, which will be prepared Lucent tags on the social network and prepare an inventory number and Llacuntat Jerobac and pages created in this subject.
• a process of analysis of the results of previous searches to find out the strengths and weaknesses and which are more numerous and to identify distinct point that will make you excel in your work and is distinct from the others.
• Preparation of personal files / Personal Pages (Profile Page): It is through personal files, you can identify the name of the person and learn about basic information such as: sex, date of birth, country, interests and image in addition to other personal information. Profile is a gateway to the world of the person, it is the home page, a profile you can see the recent activity of the person, who are friends and are brought by the new images to other activities.
• Pages: Created the idea Facebook, and used commercially effective manner, where is currently working on the establishment of advertising campaigns targeted offers to the owners of commercial products or events guide pages and show the class they identify users and the Facebook deduct the amount for each click is accessed by any other user clicked on an ad, is the notion of pages to create a page where put information about the product or personal or event and the users then browse through those pages and specific divisions, if any attention to that page they have added to their profile.

1. Managing the archive of the Information Unit
2. Archiving editorial, photo, audio, and video material published on the website in the database
3. Indexing and entering keywords for editorial material for easy retrieval by site users
4. Managing and developing Homepage
5. Reporting on published material
6. Performing miscellaneous intra-office tasks
7. Managing Reuters photo archive (selection, storage, retrieval when required)

 Specialist Electronic Archive In Department of Multi Media In Almasry Alyoum Newspaper Portal

 Dealing with all matters relating to technology and Web 2.0 sites.
 Dealing with the locations of new media forms and various miscellaneous Perhaps the most important social networking sites and social Favourite Social bookmarking, in addition to photo-sharing sites and video as well as blogging.
 As well as the development of new sites of media production and content of Arab and addressed to the Arabs or the production of applications for some sites, new media, as well as the creation and localization templates for blogs.

- Blogger Power - Professional Blogger
Works to collect the content and drafting and editing, and follow-up reactions on the posts and follow-up filings raised and discussed. And dealing with the press coming from the background or have a passion for writing.

3 - marketer specializing in the search engines - Search Engine Marketer
I am working to improve the appearance of the site on search engines, either through the use of advertising programs offered by search engines / Google Adwords for example, or by improving the page to be more and more accessible to search engines - or Search Engine Optimization.

4 - Specializing in Usability / User Experience Designer - Usability / User Experience Designer
Works to improve and raise the efficiency of your site by users and turn the suffering of the users to the pleasure of achieving the maximum benefit here, and items are not of interest only in location but very often it goes to the heart - work - and how it works, many companies have sites on the Internet and to each other depends largely on the provision of electronic services through the website of the private sector.

marketer specializing in the search engines - Search Engine Marketer
I am working to improve the appearance of the site on search engines, either through the use of advertising programs offered by search engines / Google Adwords for example, or by improving the page to be more and more accessible to search engines - or Search Engine Optimization.

- Specializing in Usability / User Experience Designer - Usability / User Experience Designer
Works to improve and raise the efficiency of your site by users and turn the suffering of the users to the pleasure of achieving the maximum benefit here, and items are not of interest only in location but very often it goes to the heart - work - and how it works, many companies have sites on the Internet and to each other depends largely on the provision of electronic services through the website of the private sector.

1. Searching and listing Arabic-written websites (the 2-member work team have listed more than 2500 sites)
2. Categorizing listed websites (newspapers, TV, training centers, radio, magazines, news agencies)
3. Entering websites into the database and finalizing required data (communication data, construction date, links, and other essential data)
4. Indexing and entering keywords for websites for easy search by user
5. Making notes on websites

1. Performing technical processes on publications and entries of Biblioislam (cataloging, categorization, technical preparation, indexing, keyword entry, and quality control)
2. Feeding Biblioislam (http://www.biblioislam.net/ar/about.aspx)

Dealing with all matters relating to technology and Web 2.0 sites.

- Dealing with the locations of new media forms and various miscellaneous Perhaps the most important social networking sites and social Favourite Social bookmarking, in addition to photo-sharing sites and video as well as blogging.

- As well as the development of new sites of media production and content of Arab and addressed to the Arabs or the production of applications for some sites, new media, as well as the creation and localization templates for blogs.

The task of preparing and managing the company's accounts in these networks (Twitter, Facebook, YouTube) in a manner distinct "and human" and follow the accounts of the social networks and marketing of the accounts of the addition to the essential task is feeding accounts updates relevant, the study of reactions of beneficiaries, analysis and change the way strategy in view the topics at times.
This is in accordance with the following steps:
• search of work on the substantive side, which will be prepared Lucent tags on the social network and prepare an inventory number and Llacuntat Jerobac and pages created in this subject.
• a process of analysis of the results of previous searches to find out the strengths and weaknesses and which are more numerous and to identify distinct point that will make you excel in your work and is distinct from the others.
• Preparation of personal files / Personal Pages (Profile Page): It is through personal files, you can identify the name of the person and learn about basic information such as: sex, date of birth, country, interests and image in addition to other personal information. Profile is a gateway to the world of the person, it is the home page, a profile you can see the recent activity of the person
• Configure a large group were friends / relations Friends) / Connections): They are a people who recognize them person for a particular purpose. Social Networking Launches the name of "friend" this person added to the list of your friends while calling some social networking sites for professionals, called "contact or a relationship of" this person added to your list.
• Sending messages: This provides the possibility of sending a message directly to people
• Photo Albums: social networks allow users to create an infinite number of albums
• Groups: allows many social networking sites create a property interest group
• Pages: Created the idea Facebook, and used commercially effective manner

Electronic Archive: Construction and application

1. Managing the archive of the Information Unit
2. Archiving editorial, photo, audio, and video material published on the website in the database
3. Indexing and entering keywords for editorial material for easy retrieval by site users
4. Managing and developing Homepage
5. Reporting on published material
6. Performing miscellaneous intra-office tasks
7. Managing Reuters photo archive (selection, storage, retrieval when required)

 The work of a virtual library on the Internet.
 System Management Services Content.
 Emerging trends in technology libraries between Web 2.0 and the semantic web and search technology.
 Build a semantic website.
assessment Web sites.
information institutions on the Internet

1. Searching and listing Arabic-written websites (the 2-member work team have listed more than 2500 sites)
2. Categorizing listed websites (newspapers, TV, training centers, radio, magazines, news agencies)
3. Entering websites into the database and finalizing required data (communication data, construction date, links, and other essential data)
4. Indexing and entering keywords for websites for easy search by user
5. Making notes on websites

 MARC FORMAT.
Work in program HORIZON.
knowledge all (BA) international Databases and Searching (BA) OPAC


1) Cataloguing on HORIZON SYSTEM
2) Classification
3) Beneficiaries services

 adding new recodes, searching (by Author, Title and Subject), Updating, Delete.

1. MARC formatting entries for the Arabic Union Catalog (AUC) project
2. Grouping similar entries
3. Searching for entries and confirming validity of data
4. Indexing e-entries by topic
5. Using HORIZON
6. Excellent application of MARC Format

Assigned Responsibilities:
1) Digital data entry
2) Lending and returning books
3) Classification
4) Cataloguing

 Design 3 database by computer program: Access, about Library and Information in General Authority for Educational Buildings\[gaeb\].