Muhammad Masab, Product Designer

Muhammad Masab

Product Designer

BlueBanana Agency

Location
United Arab Emirates - Sharjah
Education
Bachelor's degree, Bachelors of Science in Marketing (hons),
Experience
0 years, 0 Months

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Work Experience

Total years of experience :0 years, 0 Months

Product Designer at BlueBanana Agency
  • Pakistan - Lahore
  • December 2022 to March 2024

Blue Banana, a seed-stage design and development agency, partners with 70+ global clients across e-commerce and SaaS industries, globally. In 2023, Blue Banana achieved an annual revenue of $100k, and had 30+ employees.

• Led web and app design across multiple sectors, enhancing client retention and securing two major clients through high-impact solutions and end-to-end project leadership.
• Facilitated stakeholder management by conducting interviews and enhancing client to company collaboration, leading to increased client satisfaction.
• Managed projects valued at $2k to $5k which involved overseeing a dynamic team of 6 developers, and ensured on time and on budget completion.
• Improved user engagement through enhanced accessibility and optimized user flows, resulting in a streamlined and intuitive digital experience that helped increase user retention.

Creative Designer at Career Click
  • Pakistan - Lahore
  • January 2022 to December 2022

Career Click, formed in 2006, a subsidiary of HEC-UK, facilitates student admissions to 100+ UK universities, admitting 4000+ students to date.

• Led website design and digital marketing for clients like Kaplan and Oxford International, increasing inquiries by 25% through cohesive branding and targeted campaigns.
• Improved brand recognition in Pakistans education industry by 30% by ensuring brand consistency across marketing collateral, applying cohesive design principles across digital and print platforms.
• Improved marketing campaign effectiveness by 15% by utilizing analytics to refine design strategies, iterating visual content to align with audience engagement metrics and feedback.
• Generated a 10% increase in annual revenue by redesigning the user interface of Career Clicks online application process, simplifying the enrollment journey and reducing drop-off rates.

Graphic Design Intern at Zameen.com
  • Pakistan - Lahore
  • December 2020 to February 2021

Zameen.com is the first and largest property portal in Pakistan and is among the top five property portals in the world, with 5 million monthly users.

• Part of the design team responsible for branding, promotion and marketing, for multiple Real Estate projects all over Pakistan.
• Collaborated with a team of five graphic designers and marketing executives to execute marketing initiatives for clients valued at $5k to $1 5k
• Assisted the design lead with a marketing campaign that resulted in a 15% increase in property listings, by creating digital advertisements that resonated with property owners and agents nationwide.

Education

Bachelor's degree, Bachelors of Science in Marketing (hons),
  • at Forman Christian College University
  • January 2023
High school or equivalent, Edexcel International A and O levels,
  • at British Council (Dubai
  • January 2019

Specialties & Skills

Application Design
Prototyping
User Experience
Website Redesign
E-COMMERCE
BRANDING
STAKEHOLDER MANAGEMENT
USER FLOWS
DESIGN STRATEGIES
DIGITAL MARKETING
USER INTERFACE
WEB DESIGN
Product Design

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