Head of Creative/Digital Media Strategist
Weloveit Studio
Total years of experience :19 years, 8 Months
• Establishing and spearheading the “Weloveit Studio” for last 12 years with team of 15, maintaining a year-on-year (YOY) growth of 80% in revenue.
• Managed over 300 small, medium, and largescale Web, Mobile, and Social Media projects.
• Worked with marketing teams across industries to create the best implementation of owned-media campaigns and cross-platform promotions.
• Delivered over 20+ Complete Branding solutions to local and international clients from Logo, Stationary, Profile to Website across various industries
• Delivering results-driven campaigns to some of the leading brands in Sri Lanka to increase their online sales by 132%, Social Media fan growth by 500%, Engagement by 200%, and customer retention by 60%
• Worked with cross-industry PR and Marketing teams on Social Media Crisis Management and Evolution of social media platforms.
• Worked with multiple companies on Digital Automation
• Create work plans, pricing estimates, and risk assessments for prospects.
• Leading the Interactive media and Design division of Pyxle (Pvt) Ltd by spearheading a team of 4 full-stack developers and a QA professional
• Designed and delivered over 30+ websites during the tenure at Pyxle
• Increasing productivity and accuracy by 30% via introducing Agile development and workflow models to the company
• Develop and manage marketing automation campaigns
• Create performance reports using Google Analytics or other similar
tools
• Design and execute email lead nurturing campaigns from idea creation, creative, copy, design, deployment, scheduling, segmentation, production, A/B testing, and optimization
• Key Account management of top 5 clients of the company and ensuring customer retention of them over the period of my stay
• Proposal creation, Budgeting, and Client presentations
• Design original web layouts -- take projects from concept to completion while working within the parameters of the brand style guide
• Designed developed and delivered the first of its kind CMS-backed news website for Sri Lanka's leading new channel1 online.
• Designed and delivered the biggest charity website at the time for Tsunami relief the "helphambantota.org"
• Listen, analyze, and understand the challenges customers and business stake holders
• Introducing a change management system for website changes and maintenance
• Troubleshoot and resolve style and layout issues with developed interfaces
Currently on final Dissertation submission
