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تم إلغاء حظر المستخدم بنجاح
مصطفى نصار, Marketing Manager

مصطفى نصار

Marketing Manager·Mohm Office Furniture

مصر

دبلوم, Salesmanship and Marketing

الخبرة العملية

مجموع سنوات الخبرة: 24 سنوات, 0 أشهر

Marketing Manager

يونيو 2014 - حتى الآن

Mohm Office Furniture

القاهرة، مصر

يونيو 2014 - حتى الآن

-In charge of developing the marketing plan & budgeting
-Maintaining brand image and corporate identity
-Developing marketing briefs in order to facilitate the communication with the advertising and research agencies and other suppliers.
-Developing marketing collateral & sales support materials
-Revamping showrooms and product placement plans
-Drive demand to showrooms and website
-Assessing customer feedback and activity ROI
-Planning the participation in different exhibitions and maximizing its ROI
-Implementing & monitoring communication campaigns and tracking results.
-Conducting researches and marketing intelligence activities
-Addressing technical issue with the technical office and R&D
-Preparing ABC analysis in coordination with sales and production planning
-Generating business leads on different client segments
-Monitoring customer needs and adopting international trends
-Supervising the development of the website and social media plans
-Observing competition activities and provide analysis to proactively counter their tactics
-reedited the company’s ISO instructions and documentation for the marketing department

Achievements:
-Established a solid CIM for different applications of the brand.
-Renovated all showrooms and did localized marketing activities to drive traffic (35-40% increase in Showrooms sales in the course of one year).
-Founded the company's first professional website and activated the brand throughout all social media platforms as well as other digital marketing activities and aggregated a demand funnel of 16 million in the first 3 months.
-Supported sales force with the first sales kit including all collateral and material sample binders with technical specs.
-Initiated the company's image library with classification and regular schedule to shoot products/projects.
-Launched the internal (monthly) and external (quarterly) newsletter.
-Set the first customer satisfaction survey protocol.

مجال الشركة:
التصنيع
الدور الوظيفي:
التسويق والعلاقات العامة

Brand Manager

يونيو 2012 - يونيو 2014

Contact Group

القاهرة، مصر

يونيو 2012 - يونيو 2014

• In charge of the Marketing activities for “Luce” electrical products, and "Block Industries" insulation and packaging foam. Reporting to the Marketing Manager.
• Design and plan the annual marketing plan & budget for each.
• Develop marketing briefs in order to facilitate the communication with the advertising agency.
• Scan and understand trends, customer demands and ensure customers’ needs are well defined, understood and met.
• Handle all the internal communications and perform cross functional activities.
• Receive and track customer’s feedback regarding campaigns and marketing activities.
• Manage all marketing communication activities and website content.
• Supervise artwork for different activities.

مجال الشركة:
الصناعات الثقيلة
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

أكتوبر 2007 - مايو 2012

Emeco Group

القاهرة، مصر

أكتوبر 2007 - مايو 2012

- Maintain the corporate identity. - Manage all printing materials & print ads.
- Issue newsletters and other news flashes.
- Manage website looks and contents, SEO and SMO.
- Supervise the local, regional and international organization’s subscription.
- Reserve exhibition space and booths & provide promotional materials.
- Monitor the marketing expenses and departmental budget.
- Being the GSA (General Sales Agent), I implement marketing communication activities and tasks for the following airlines:
American Airlines, Korean Airlines, Air Malta, Cathay Pacific, Malev, South African Airlines, Tap Portugal, Wataniya Airways.
Achievements:
- Established solid corporate identity manual.
- Supervised the development of multiple websites, one of which was awarded the silver award, Travel Category, Egypt Web Awards 2008.
- Participated in digitizing the company’s library (photos, videos, documents).

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
التسويق والعلاقات العامة

Support Services Manager

يونيو 2002 - سبتمبر 2007

Emeco Travel

القاهرة، مصر

يونيو 2002 - سبتمبر 2007

-Contracting suppliers/clients.
-Registration (Pre & On-site)
-Supervising correspondence with participants
-Supervising computer data entry
-Coordination with hotels and other travel-related service providers.
-Manage the field coordinators’ implementation of the action plan.
-Providing reports and statistics.
-Handling on-site operation challenges
-Finalizing conference accounts
-Setting up registration area, floor planning & booths constructing.
*Participated in the planning, implementing and testing phases for the in-house software designed to organize the daily PCO operations and generate different reports.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
الخدمات المساندة

التعليم

American University in Cairo

يونيو 2006

يونيو 2006

دبلوم، Salesmanship and Marketing

مصر

المعدل التراكمي (نقاط): 3.4 من 4

المعدل التراكمي (نقاط): 3.4 من 4

The study covered 18 subject.

Ain Shams University

يوليو 2000

يوليو 2000

بكالوريوس، Law

مصر

Skills

Retail Management
Expert
Retail Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Brand Management
Expert
Brand Management
Expert
Event Management
Expert
Event Management
Expert
Analytical /Organizational
Expert
Analytical /Organizational
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Filing
Expert
Filing
Expert
Photoshop
Intermediate
Photoshop
Intermediate
Typing 40 WPM
Intermediate
Typing 40 WPM
Intermediate
Retail Management
Expert
Retail Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Brand Management
Expert
Brand Management
Expert
Event Management
Expert
Event Management
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الالمانية
مبتدئ
الاسبانية
مبتدئ

التدريب و الشهادات

التدريب
Presentation Skills
Emeco School of Business
Jun 2009

الهوايات

  • Additional Experience
    English Editor: I worked as an English Text Editor; preparing newsletter write-up and company profiles for different local/multinational companies. Photographer: Conducted multiple photography sessions to shoot different products/factories with ability to use professional cameras and lighting gear. Quantitative Research Analyst: I worked with marketing research and consulting agencies.