Senior Marketing Communications Manager
Fawry
Total years of experience :22 years, 10 Months
•Responsibilities:
Monitoring and analyzing business performance (awareness, share, profitability, etc.) and the competition.
•Preparing annual plan for marketing activity budgets and submits estimates for campaigns and represents it on BOD meeting.
•Developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy.
•Confer with department heads and/or staff to discuss topics such as campaign concept, media Tools, and sales contracts.
•Formulate plans to extend business to achieving our sales target.
•Prepare and execute all kind of promotions (CP and TP).
•Prepare and execute all kind of (ATL, TTL and BTL).
•Key Achievements:
•Increased sales by 68% for last 3 years.
•In August 2012 launched “Jumbo size” with 360° campaign and increasing sales by 235%.
•Increase sales “ Indomie Cups” by 225% Vs Prior.
•Fighting rumors communications plan.
•Prepare and execute 360° campaign (Fact & Figures Campaign).
•Prepare and execute Generic TVC.
•Build social media network (Facebook.com, Twitter.com, and Youtube.com).
•PR activity “School visits to factory and cooking demo tour”.
• Contact with organizations to explain services and our capabilities.
• Prepare budgets and submit estimates for campaigns.
• Gather and organize information to plan advertising campaigns.
• Identify and development advertising campaigns tools that meet identified targets and Confer with clients to provide technical advice.
• Provide presentation and marketing support during the introduction of new products and services.
• Coordinate activities of departments, such as production, graphic arts, media, sales and finance.
• Coordinate with the media to disseminate advertising.
• Direct, motivate, and monitor the staff to advance campaign goals.
• Direct and manage production (ATL - BTL) from beginning to end.
Key achievements:
•HUAWEI, managing two full day’s event shooting in Sharm ElSheikh including the event logistics.
•Media campaign designing and TV commercial production for Kashan House.
• Designing full marketing campaign for TARRAGONA, Spain in Egypt.
•Excedrin radio campaign for Bristol Myers Squibb on Egypt's leading radio stations.
•Developing public relations and media plan for the first Arab Universities Sport Championship.
•Canon Radio campaign.
•All Kind of (ATL, BTL) production
•Supervision on sales & marketing.
•Managed business from start up to finishing deal.
•Responsible for varied marketing activities related with achieving marketing targets of existing and new customers.
•Represent company at clients meetings to represent our agency.
•Manage sales team to achieving sales targets.
•Expanding relationships with existing and new clients.
•Execute media plans and deliver agreed results.
1-Search for new clients (Integrated campaign ATL / BTL).
2-Managed business from start up to finishing deal.
3-Working on IMC, media plans.
4-Approaching sponsorship for many events with (Petro Sport).
1- Training period.
2- Achieving marketing targets of existing Customers.
3‐ Searching for new clients.
4‐ Assist for production.s.
5‐ Searching for new clients.
6‐ Client service.
7‐ All kind of (BTL) production.
Creating and Capturing Customer Value Company and Marketing Strategy Partnering to Build Customer Relationships. Analyzing the Marketing Environment Managing Marketing Information Customer-Driven Marketing Strategy: Creating Value for Target Customers Product, Services, and Branding Strategy Marketing Channels and Supply Chain Management Integrated Marketing Communications Strategy
Studying the principals of accounting with some studies about computer