Digital Content Team Leader
Viola Communications
Total years of experience :13 years, 3 Months
• Lead and manage a team of talented professionals on developing and creating content for a number of clients in Abu Dhabi’s government and private sectors.
• Create the strategic social media marketing plan and its associated budget across campaigns and channels.
• Collaborate with business units, clients and agency partners to build, execute and measure social media marketing plans that connect with customers and maximize engagement.
• Oversee the development and direct the implementation of a wide range of content plans that serve the goals and scope of the clients.
• Restructured the company's content department, managing up to 6 team members boosting their performance and efficiency.
• Developed and implemented effective marketing and promotion tactics that led to a 23% growth in total Facebook reach for a major brand.
• Successfully spearheaded the planning and coverage of the World Future Energy Summit for GE MENAT, achieving more than 470K social impressions on Twitter throughout the 4 days of the summit.
• Develop and monitor the execution of over 20 digital content plans/month for diverse industry clients in accordance with their objectives and budgets.
• Create content marketing strategies for new business prospects highlighting their weaknesses, strengths and how to strategically exceed the competition.
• Collaborating with business development and sales teams to ensure company-wide branding consistency for our clients.
• Analyse the performance and results of each brand on its different platforms to reflect that on the produced content plan.
• Worked closely with designers and developers to come up with creative ideas for special themed projects
• Contributed to the company's public activities, such as movie premieres and private screenings of international movies in Egypt.
• Responsible for the editorial work from writing features to editing, and proofreading.
Carried out different tasks pertaining to auditing & administration.
Settlement of the sales & marketing representative's accounts on a weekly & monthly basis.
Monitoring the implementation of sales goals by reviewing the sales ratio on daily basis with the sales representatives. Inspect the company's showrooms inventory on cycles covering all over Egypt.