Moath AbuSara

scaling of B2B digital products. This involved orchestrating complex
timelines and ensuring alignment with overarching business objectives across
multiple markets. products, resulting in significant market
Achieved over 30% sales growth beyond projected targets within the first six
months of a new product launch, showcasing strong commercial acumen.
Partnership & Stakeholder Management:
Leveraged advanced CRM tools for full-cycle sales management, from lead
generation to post-sale engagement. Secured strategic partnerships with major
institutions, including AMER Center and the British University in Dubai, further
expanding the companys regional footprint.
Agile Project Oversight:
Provided end-to-end oversight of Agile development processes, including
sprint planning, backlog grooming, and stakeholder demos. Ensured seamless
delivery and alignment between product teams in Dubai and business
expansion activities in Saudi Arabia.

Healthcare SaaS Expansion &
Product Launch & Market Entry:
Successfully launched a cross-border Healthcare SaaS platform, navigating
complex regulatory environments and market dynamics across both Dubai and
Cairo.
Partnership Development:
Secured a pivotal strategic alliance with Cairo International Airport, significantly
enhancing the platforms visibility, credibility, and operational scalability. This
partnership unlocked new pathways for user acquisition and streamlined
service logistics.
Provider Network Expansion:
Onboarded over 800 verified healthcare providers, building a robust medical
network and enabling comprehensive service coverage for end users.
Process Optimization & UX Alignment:
Designed and implemented scalable B2B and B2C sales processes to boost
operational efficiency. Ensured product-market fit by collaborating closely with
UI/UX teams to deliver user-centric design, functionality, and a frictionless
digital experience.

Agile Project Delivery & Technical Leadership
Agile Project Delivery:
Successfully delivered over 15 enterprise and mobile applications using
Agile/Scrum methodologies, consistently meeting tight deadlines and
exceeding client expectations.
Team & Workflow Management:
Expertly managed JIRA backlogs, coordinated team sprints, and optimized task
flows. Led MVP scoping sessions and conducted in-depth technical
requirement gathering to ensure structured and successful project execution.
Leadership & Client Relations:
Directed hybrid cross-functional teams across B2B SaaS cloud platforms,
fostering collaboration and accountability. Achieved a 90%+ client retention
rate through rigorous QA/UAT processes and proactive, solution-oriented client
engagement.

Custom Software Solutions & Digital Transformation
Custom Software Development:
Delivered tailored Agile-based software solutions for government and
education sectors, addressing complex client requirements and improving
overall operational efficiency.
Strategic Planning & Collaboration:
Led Scrumceremonies and defined clear OKRs (Objectives and Key Results) to
ensure strategic alignment across all project phases. Utilized collaboration
tools such as Trello and Asana to maintain transparency, streamline
communication, and enhance teamaccountability.
Stakeholder Management & Digital Transformation:
Managed stakeholder expectations and successfully led digital transformation
initiatives. Facilitated smooth technology adoption by delivering mobile-first
solutions with seamless CRM and ERP integration, boosting accessibility and
data-driven decision-making.