Marketing manager
Evergrow group
Total des années d'expérience :14 years, 4 Mois
• Formulating and implementing marketing strategies.
• Promoting products and services across five sectors.
• Supervising all marketing efforts.
• Ensuring alignment with company goals and objectives.
• Engaging customers through external communications, such as exhibitions and events.
• Leading and guiding a team of marketing professionals.
• Expanding into international markets through industry memberships and participation in international events.
• Enhancing brand visibility locally and globally.
• Conducting market research and analysis.
• Collaborating with various teams to create marketing materials.
• Overseeing and coordinating digital marketing operations.
• Tracking and analyzing marketing performance.
• Managing the marketing budget and allocating resources effectively.
• Conducting internal and external communication for below-the-line (BTL) and above-the-line (ATL) activities.
• Generating detailed market reports.
• Establishing and maintaining communication channels with government and non-government officials in Egypt and abroad.
• Strategizing branding for key projects and sites.
• Developing B2B and B2G strategies for MADKOUR.
• Managing and positioning the MADKOUR brand in the local market.
• Implementing CEO branding.
• Overseeing events and exhibitions.
• Planning and executing governmental and local events.
• Executing internal and external branding strategies.
• Creating and implementing a comprehensive media strategy.
• Managing interactions across media and social media platforms.
• Copywriting for press releases and digital content.
• Monitoring media coverage.
• Implementing all marketing collateral.
• Planning the annual marketing and public relations budget.
• Coordinate with all departments and EE subsidiaries for both (BTL) and (ATL).
• Manage marketing and PR tasks for the Julius Nyerere Hydropower Project (JNHPP) in Tanzania.
• Evaluate market trends and develop strategies for Greenfield Developers and Brownfield Acquisitions.
• Identify, evaluate, and develop renewable energy (EPC) projects.
• Conduct BD activities and generate reports to aid in decision making.
• Monitor tender opportunities and analyze (RFQ) and (RFP).
• Maintain and develop relationships with government and non-government officials in Egypt, Africa, and the Middle East.
• Communicate new product developments, plan and launch marketing initiatives in Africa.
• Allocate products and services at events and exhibitions.
• Negotiate and finalize marketing-related operations with third parties.
• Execute all marketing collateral and plan and execute governmental and local events.
• Manage a press event for the world's largest power station in Beni Suef, Egypt, in collaboration with Siemens.
• Plan the annual budget for branding Elsewedy Electric across Egypt in 2019.
• Development of a comprehensive marketing plan.
• Implementation of external and internal rebranding for GPI and ECE.
• Restructuring of GPI's market image.
• Promotion and enhancement of factory products to align with new client goals.
• Marketing of power cables and wires to various sectors like consultants, contractors, and traders (B2B).
• Development of a sales process in tandem with the factory cycle.
• Improvement of product and work environment cycles via new development plans.
• Preparation of sales contracts in adherence to rules and regulations.
• Formulation of a customer-centric growth strategy.
• Creation of a marketing budget, action plan, and ROI strategy.
• Management of international and export sales accounts.
• Addressing the company's mission, vision, and SWOT analysis.
• Transformation of ECE's image from governmental to private entity.
• Launch of targeted campaigns for consultants, contractors, governmental bodies, distributors, traders, and electricians.
• Achievement of KEMA certification for factories.
• Cultivation, maintenance, and expansion of client relationships with the company.
• Securing approval from consultants.
• Annual sales strategies, business plans, and marketing budgets development.
• Creation and implementation of various marketing materials.
• Assignment of sales accounts to appropriate teams.
• Management of exhibitions in KSA and UAE.
• Organization of internal and local events, trade shows, client seminars, and conferences.
• Structuring of the sales process and project assignment by region.
• Pioneering market expansion in Jubail, Eastern region, for Elsewedy Power Transformers.
• Engagement with various governmental sectors.
• Handling of significant private sector accounts.
• Securing of necessary client and consultant approvals across various sectors.
• Management of projects of varying scales.
• Marketing of Elsewedy products across the Gulf region.
• Development of new business channels - B2C, B2B, and B2G.
• Negotiation and finalization of tender and purchase order terms, with subsequent after-sales support services.
• Delivery of technical presentations to demonstrate product efficacy.
• Calculation of client commercial and technical offers.
• Generation of cost and sales analysis reports for the head office and Sales Director.
• Customer development Satisfaction
• Providing Sales Contracts to individuals and corporates
• Selling telecom accessories
• Keen on providing after sales service, Services development
• Offering new opportunities and contracts for Clients
• Providing latest and modern services and hardware
• Handling case for Vodafone UK individual and corporate customers
• Keep records of customer interactions and transactions
• Process orders, forms, applications, requests and evaluate all relevant information to handle inquiries and complaints
• Handling Network, technical & billing Issues
• Organizing some of team tasks
Major: Information technology
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