Moayad Wali

Leading brand, marketing, and growth initiatives across a diversified portfolio spanning real estate, retail, investment, and lifestyle ventures. I oversee end-to-end marketing strategy, execution, and performance—driving footfall, brand equity, revenue growth, and market positioning across multiple malls, subsidiaries, and new ventures. My role bridges strategy with execution, turning vision into measurable commercial impact.

Setting up the Marketing Department business plan at SAFI group along with individual brands strategy across the full portfolio which includes: Bayt Al Saboun Al Loubnani, Hammam Sharki, Flormar, Swissline and Fast & Nisim.

Implementing ATL & BTL marketing activity across the region (Kuwait, UAE, Oman and Lebanon) which includes influencer relationship management, advertising activity, branding activity, and representing the brand in the media.

Setting up the customer service call center and department with a remote team based in Lebanon to handle all customer related complaints, enquiries and suggestions.

Increasing brand visibility and awareness via activities such as Radio interviews and positive PR to strengthen brand and product awareness which led to a 30% increase in variety of SKUs sold in stores.

Setting up and implementing the marketing plan across all digital channels and improved traffic by 50% YOY with 10% budget var.

Implementing a Customer Engagement software to increase customer retention and maintain market share.

Increased selling channels by introducing order online and pick up from store approach utilizing customer service team.


Achieved consisted YOY growth in sales by 15% across all product categories in a plunging market with increased competition.

Renovated the online department's structure from orders fulfilment to customer service and set the strategy for 3 online stores.

Setting the overall strategy for an upcoming online market place with business plan creation, budgeting and forecasting

Created the brand voice, strategy and marketing approach from segmentation to execution leading the SM page to 10 K followers

Established on-going relationship with vendors and secured 50+ vendors on an on-going consignment basis

Led the Research and Development team in creating the UI/ UX design of the application, CNA document, and set up the developers agile work environment

Hired, trained and developed a team of 10+ individuals spanning over all divisions from HR to IT while establishing JD's

Led Maserati Kuwait marketing, PR, CRM, and events in liaising with all departments from car preparation to after event coverage

Managed very good PR exposure across local news outlets with minimum cost by establishing long-term relationships

Introduced first-ever Maserati Fashion Show in Kuwait - Al Hamra tower in coordination with Maserati Regional Office

Coordinated the full new Al-Zayani website project with UK-based GForces from creating content to coordinating data entry

Responsible for weekly internal newsletter covering all of LSH brands and individual brand P&L reports and ROI reports

Successfully launched Lillywhites Hawally store and managed event preparation with store staff and management

Member of Alshaya loyalty program set up and implementation which included technical and operational aspects

Assisted in establishing Alshaya influencers project team and created on-going relationships with Class A influencers

Liaised with regional brands new ads implementation across multiple platforms such as Youtube and Instagram ads

Project Manager of the Induction

General HR skills training

Marketing Officer, NWA - June. 2009-May. 2012
Kuwait city, Kuwait

Corporate banking customer service, ABK - July. 2011-August. 2011
Kuwait city, Kuwait