Marketing Management
The First Group
Total des années d'expérience :16 years, 8 Mois
» Integrating multi-channel marketing activities from concept to execution
» Coordinate and work with a team of over 15 marketing individuals internally and on agency end for roll out
» Manage Industry shows and numerous road shows in Asian and GCC markets
» Coordinated in expansion of unique call centre operation from 15 agents to 70+
» Introduced World renowned ambassadors for Asian markets for remarkable growth trajectory
» Helped Implement CRM for better understanding of data analytics for marketing and management use
» Complete end to end marketing activities executed and analysed against internal benchmarks and budgets
» Strong P&L profile regarding MROI
» Work with a budget of over 5 Million+ AED aggregated
» Drive business development with core marketing strategies and new channels
» Coordinate with external and internal marketing teams for successful outcomes of laid down objectives
» Execute marketing campaigns with integrated strategies
» Worked closely with the sales to track performance matrices developed by client management team and ensured to improve client satisfaction rate
» Driving marketing initiatives and leading activities for new market creation
» Providing strategic support to the team to achieve assigned targets
» Monitoring a portfolio of accounts spanning across MENA, AFC, INDIA & CIS markets
» Researching, developing and managing market information
» Demonstrated excellence in implementing marketing plan and roll out for the campaigns
» Received acclamations for communication deliverables that targeted desired audiences and enunciated the value of products and services.
Key Responsibilities:
» Driving marketing &business development initiatives and leading activities for new market creation. Engaging with clients and focusing on an integrated framework encompassing people-process excellence.
» Helped drive business growth in new territories with constant support
» Building strategic campaigns for a successful outcome
» Researching, developing and managing market information and database
» Introducing new process to stream line business functions and developing new avenues for business growth and sustainability.
Significant Highlights:
» Marketing management for day to day activities
» Setup of digital marketing channels and monitoring on daily basis
» Data Analysis of marketing feedback for management reporting
» Industry tradeshows management
» Liaison between in house and external marketing agency for service launch events
» Successful contribution of marketing department to the overall companywide objectives
» Successful vertical collaboration setup with companies in similar industry
Significant Highlights:
» Hold merit of introducing state of the art preventive health care model to the GCC
» Introduced world renowned brand ambassadors for the GCC and S. Asian market. Implemented rapid expansion plan for GCC & N. America and suggested a franchise model
» Helped evolve an unmet market of medical tourism from GCC and Asia
» Played key role in designing of clinic CRM & patient ERM (well over 3 years in development)
» Successfully launched integrated, multi-channel print, catalogue, web and direct marketing campaigns
» Developed multiple locations across GCC and provided in-house expertise to increase utilisation by education
» Supervised market launch activities of 9 new services and 21 new products
» Meticulous in conducting cost-effective marketing management and vendor negotiations average of 12-15% under budget without compromising business growth goals.
Key Responsibilities:
» Engaged in activities entailing innovative marketing planning, evaluating market performance, forecasting, analysis, market intelligence and more
» Built a vital pipeline of opportunities, help lay the foundation for negotiations and helped achieve expansion plans. Identified opportunities for marketing campaigns and partner activities leading to an increase in business
» Worked with internal sales and marketing teams on continuous development of business development strategic plans. Retained and enhanced existing accounts by presenting new solutions and extending relationship.
» Developed Web portal to transform previously archaic intranet into a dynamic website and improved communication flow and added an effective sales tool for partner franchises and direct client.
» Conducted ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.
Significant Highlights:
» Planned marketing and advertising campaigns by assembling and analysing sales forecasts. Tracked product line sales and costs by analysing and entering sales, expense, and new business data.
» Worked in close association with marketing department team to align division objectives with overall marketing initiatives for each quarter for clients i.e. Royal Bank, CIBC and TD.
» Researched, maintained contact databases and campaign archives, contacted vendors to request bids and prepared marketing materials for distribution.
» Helped in developing collateral tools, including presentations and marketing materials, and prepared promotional programs and campaign strategies to increase product awareness.
Significant Highlights:
» Project follow up with all key departments for on time delivery for successful tender and projects bid
» Provided research, RFQ, and other incites to the project managers
» CRM based reporting system for the management team, including daily and weekly reports
Key Responsibilities:
» Engaged in achieving business results, market share and brand equity measurements.
» Implemented a strategy that creates focus and direction, drove actions and behaviours that demonstrate
» Determined and aligned brand strategies with marketing objectives to drive commercial programs and integration with innovation and customer development.
» Suggested short to medium term change management plans for reorganising groups of Logistics and Procurement divisions.
» Analysed and researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.
Significant Highlights
» Planned marketing and advertising campaigns by assembling and analysing sales forecasts. Tracked product line sales and costs by analysing and entering sales, expense, and new business data.
» Worked in close association with marketing department team to align division objectives with overall marketing initiatives for each quarter for clients i.e. Royal Bank, CIBC and TD.
» Researched, maintained contact databases and campaign archives, contacted vendors to request bids and prepared marketing materials for distribution
Significant Highlights:
» Played a significant role in contact centre coordination with floor manager
» Helped reach KPI goals while working with Telesales team on day to day basis
BUSINESS ADMIN ADVANCED DIPLOMA