Digital Marketing Assistant to Manager
Hydropure Water Technologies (Remote)
Total years of experience :16 years, 5 Months
Develop and execute multi-platform digital marketing campaigns to enhance brand visibility and drive lead generation. Produce marketing collateral such as blogs, social media posts, and newsletters, maintaining brand consistency and achieving marketing objectives. Manage social media presence, including content scheduling, audience engagement, and performance analysis for strategic refinement. Conduct market research to identify emerging trends and customer preferences, guiding campaign optimization. Monitor and report campaign performance using analytics tools, informing data-driven decision-making. Supported email marketing initiatives by segmenting audiences, designing templates, and tracking performance metrics.
Key Achievements:
• Skilled in leading and mentoring cross-functional teams and training staff members.
• Improved organic search rankings by optimizingwebsite content for SEO through keyword research and meta tag implementation.
• Facilitated virtual collaboration among team members/external partners, ensuring seamless marketing coordination.
• Delivered impeccable technical support for digital marketing tools and platforms, ensuring smooth operations.
• Maintained up-to-date knowledge of digital marketing trends and tools through ongoing professional development.
Lead and mentor digital marketing team to cultivate skills and promote innovation within a collaborative work environment. Create engaging social media content across multiple platforms to enhance brand identity and captivate target audiences. Design and execute email campaigns to boost open and click-through rates, nurturing leads and enhancing customer engagement. Foster collaboration between digital and sales teams to drive sales-qualified leads and elevate business outcomes. Oversee and independently manage the implementation of HubSpot CRM in our UK office and mentored over 10 related employees along with Monday.com.
Key Achievements:
• Joined MARTOR as customer service executive in 2018 and was promoted to give more responsibilities towards owning complete digital marketing for the MARTOR UK office liaising with HQ in Germany
• Saved costs through strategic allocation and optimization strategies and maximized the impact of marketing initiatives while staying within budget constraints and efficiently managing digital marketing budgets.
• Propelled brand visibility and achieved a remarkable surge in lead generation over three years by devising and executing digital campaigns.
• Elevated search ranking, reduced CPC, maintained high conversion rates, drove quality traffic, and maximized ROI through enhanced SEO/SEM strategies.
• Positioned MARTOR UK as an industry thought leader by spearheading content creation initiatives, yielding heightened shares of blog posts and elevated overall content engagement.
• Grew follower count and boosted engagement rates through strategic leadership of social media initiatives by effectively expanding brand reach and establishing a robust online presence.
• Improved conversion rates and maximized ROI on marketing investments by employing data-driven insights to conduct A/B testing and optimize campaigns.
• Collaborated with Managing Director/Marketing Director to develop and execute marketing strategies for the UK office, resulting in transformative process improvements and increased customer outreach and brand recognition.
• Played a pivotal role in crafting B2B sales content and integrating innovative digital marketing methods, leading to heightened online visibility and enhanced user engagement.
• Leveraged targeted campaigns and data-driven insights to refine strategies, accelerating product adoption and driving substantial market expansion.
Retail Tech Expert (Assistant Manager) (2014 - 2015) Retail Adviser (2014)
Strengthened sales team capabilities through training, coaching, and skills enhancement to elevate customer service standards. Exemplified Vodafone brand values to customers and staff, nurturing a positive brand culture within the store. Analysed store performance, devised growth strategies, and surpassed business objectives by implementing effective tactics. Recognized and cultivated high-potential talent, offering growth opportunities for future organizational roles. Responded adeptly to dynamic retail challenges, supporting the team and facilitating smooth operations and customer interactions through effective communication.
Key Achievements:
• Promoted to Store Manager in the same store where I started as Retail Adviser within 2 years due to driving store performance in the absence of a store manager and achieving all KPIs.
• Promoted to Assistant Manager (Tech Expert) from Retail Adviser, in less than a year at Vodafone.
• Elevated business success by exceeding standards and enhancing processes across multiple business groups through strategic planning with store leadership.
• Recognized and leveraged commercial opportunities to boost business growth and profitability through strategic implementation.
• Played an integral role in consistently surpassing sales targets and achieving positive outcomes by inspiring and motivating team members.
Strategized, developed, and executed project plans with clear objectives, timelines, and resource needs. Efficiently executed project plans, ensuring timely and successful project delivery. Oversaw marketing activities for both company and clients, aligning them with project objectives and organizational goals. Managed project stakeholders, maintaining transparent communication and fostering positive relationships. Supported project operations by setting up job site offices and fulfilling equipment requirements. Monitored project workflow to ensure tasks met agreed standards and project specifications.
Key Achievements:
• Promoted to Project Manager on my first job right after completing my probation of 3 months.
• Maintained project accuracy and quality by addressing errors, discrepancies, or omissions in design drawings.
• Played an integral role in effectively resolving challenges by addressing staffing issues and executing robust action plans.
• Improved brand visibility and market presence by creating and executing innovative marketing strategies.
• Instrumental in collaborating with the managing director to devise strategic plans and oversee projects, thereby enhancing team productivity and driving success.
Acca