mohamed abdelhafeez

• Running the day to day operations of the accounts under management
• Lead generation : Adding new clients and managing existing accounts
• Expand the business in different verticals
• Adding more suppliers to the agency’s supplier base
• Increase brand awareness and digital marketing
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Analyzing the success of marketing campaigns and creating reports
• Supervising advertising, product design and other forms of marketing to maintain consistency in branding
• Meeting with clients and working with colleagues across multiple departments (such as account managers, creative teams and chief marketing officers)
• Managing budgets spending and channels
• Organizing events such as product launches, exhibitions and photo shoot
• Analyzing brand positioning and consumer insights
• Translating brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs with clients
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Brand strategy, including the setting of corporate identity (style guides, brand guidelines), brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (consumer market research)

BTL Advertising agency working in integrated marketing communications

Running the day to day operations of the accounts under management
Lead generation : Adding new clients and managing existing accounts
Expand the business in different verticals

Lines of business:
booth, signage, kiosks production, CRM, outdoors, print production, digital marketing, graphic design, mobile apps, activations, websites, exhibitions and events management, POS, radio, animation and video production.

Accounts under management:
Real estate: Sabour - Iwan - JRE - Al Moez - proper move - Katameya Heights - Marassi - sorouh
FMCG: Egypt Foods - Lamar - Domty
Banks: emirates NBD - UNB - NBK - SAIB
Other accounts

Business Development Manager (3 years)
Developing the mazaya brand identity, brand image, and store Look & Feel, also developed, planned and executed IMC campaigns in different media channels, as well as many PR events
■ Media planning, media buying, agency handling - A&P (Advertising and Promotion) campaigns BLT - ATL
■ New retail outlets locations selection and construction according to brand guidelines.
■ Worked with project teams on different projects (CRM - ERP - POS) development and integration.
■ worked on Barter deal agreements with different media providers, and tie-in agreements with third parties
■ Revenue Forecasting, KPI analysis, yearly fiscal budgets planning and financial analysis
■ Audited and Managed retail operations (people - product - hospitality - store ambiance and equipment) to achieve total customer satisfaction and operations excellence,
■ Follow up on store systems: ordering, replenishment and HR systems (training, scheduling and payroll)
■ assisted in developing the operations teams for different retail brands including mazaya - etam
■ window display and visual merchandizing, paper wraps, shopping bags, and boxes design, and printing
■ supply chain management (ordering - procurement -shipping - receiving - DC & warehousing - pricing - distribution)
■ designing and implementing sales promotions - sampling and testing new product launching
■ Responsible for retail operation (implementation of the brand guide lines visual merchandising - reviewing of the check list by visiting the stores)
■ Manage and coordinate all marketing, advertising and promotional staff and activities
■ Agree the planning ordering, allocation & subsequent replenishment based on receipt & distribution of merchandise, building stock for peak trading periods, & mitigating terminal stock

Brand Manager (3 years)
Managed several fragrance and cosmetics brands including Guerlain - Guess - Lolita Limpika - mavive brands
successfully launched different brands and product lines (fragrances & cosmetics) in the Egyptian market.
■ Managed product lifecycle, product mix, product offerings targeting different market segments and lifestyles
■ Developing and managing A&P campaigns for all product lines and product launches throughout the calendar year
■ conducted market research to stand on competition, customer preferences and demand drivers.
■ developed in store promotions (GWPs, sampling campaigns, professional assistance )
■ managed product pricing against brand price structure and against competition
■ managed sales and distribution channels - building the sales team and promoters
■ Supply Chain Management: procurement, Ordering, purchasing, importing, Logistics, warehousing, and inventory control
■ Finalizing Legal - registration regulatory documents
■ Basic reporting (balance sheet - KPI - P&L - Sales reports - A&P)
■ Developed Sales force in different distribution channels and Sales territories
■ Follow up the target achievements with coordination with the store managers
■ Stock analysis and transfers
■ Monitor, review and report on all marketing activity and results
■ Deliver marketing activity within agreed budget / promotions and operations
■ Decide sales & Marketing plans & reforecast

Main responsibility is to coordinating Training Center operations activities
■ Implementing and managing HRIS - e-learning - content and knowledge management system
■ built with training team an excellence center and enforcing a learning organization culture
■ Engaged in different Classes development - preparation -and facilitation of different business topics.
■ developed with the training team the new training curriculum for the middle east market
■ participated in organizing corporate events and conventions
■ received the middle east excellence award in training
■ Responsibility for the development of the IT systems for the training center
■ Responsibility for the maintenance for the operations personnel files
■ coordinating with the operations department (class schedules - materials - attendance - etc…)

spent My military service in the Airforce piolts motel in almaza air base as a front office reception