Mohamad Alatrash, Sales & Business Development Manager

Mohamad Alatrash

Sales & Business Development Manager

YSQ International Ptl

Lieu
Arabie Saoudite
Éducation
Diplôme, Business administration
Expérience
23 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :23 years, 1 Mois

Sales & Business Development Manager à YSQ International Ptl
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis juillet 2016

-Developing and executing strategic plan to achieve and maximise sales target.
-Maintaining strong, long customer relationships with clients.
-Strong leadership skills and ability to inspire sales teams.
-Implementing sales and marketing strategies and plans.
-Assisting in the recruitment, training and development of staff.
-Developing and managing sales teams to deliver commercial and operational results.
-Keeping accurate statistical information and records.
-Working hard to maintain a good working relationship with other company departments.

TRADE MARKETING AND DISTRIBUTION TEAM LEADER à British American Tobacco International
  • Arabie Saoudite - Riyad
  • mars 2012 à juin 2016

 Managed 13 merchandisers responsible for 1680 retailers, conducting 6500 site visits per month, and growing market facing share by 11 %.
 Contracted and installed Dunhill units to 1800 outlets, including the largest key account in Riyadh, Sahel Meed.
 Independent design of an innovative display unit in adherence to recently passed legislation regulating the display of tobacco products.
 Responsible for all budget, location, and quality management.

Consumer Engagement Executive à British American Tobacco
  • Arabie Saoudite - Riyad
  • octobre 2009 à février 2012

 Trained and managed a team of 45 promoters across Riyadh responsible for 900 consumer contacts per day covering 570 outlets per month.
 Created all in-store communications and area development plans, and reviewed monthly reports to determine efficiency and growth.,
 Regularly communicated with internal departments and management, as well as necessary external agencies to evaluate programmes.

Trade Marketing Representative à British American Tobacco International
  • Arabie Saoudite - Riyad
  • octobre 2004 à septembre 2009

 Responsible for the evaluation and growth of assigned territory by implementing plan activities, accurately maintaining client data, compiling competitor reports, and maintaining strict adherence to deadlines; expanding my territory by 200 points of sale and contributing to the increase of Dunhill’s market share from .6 % to 13 %.
 Implemented incentive programs, as outlined in the area action plan, and improved client relationships through regular communication thereby increasing product visibility and brand awareness.
 Received a Certificate of Recognition during GCC awards in 2008 for successful contributing to dunhill achievement of reaching +100 Million sticks in Saudi Arabia.

Trade Marketing Representative (HORECA Channel) à Redbull international
  • Arabie Saoudite - Riyad
  • mai 2001 à septembre 2004

 Works closely with distribution sales team and expanding point of sales from 12 to 188 outlets and increased sales from 80 to 1300 cases monthly basis.  Ensure product availability and minimize the out of stock situation.  Leading red bull installation team and manage to install over 160 units.

Éducation

Diplôme, Business administration
  • à International Academy
  • octobre 2000

Specialties & Skills

Management
Distributions
Marketing
BUDGETING
MARKETING
Distributions
Managment
Market Analysis
Account Management
Market Feedback
Client Satisfaction.
Sales Performance & Evaluation
Channel Development
Marketing manager
Merchandising manager
Sales & distribution
Wholesale
Sales manager
Distribution
Managing
Channel manager

Langues

Arabe
Expert
Anglais
Expert

Formation et Diplômes

Marketing Excellence Series, British American Tobacco (Formation)
Institut de formation:
British American Tobacco
Performance Coaching British American Tobacco (Certificat)

Loisirs

  • Sports
  • Cars