محمد Chahrour

I had such an amazing journey that I wouldn't mind repeating, but instead of being a trainee I would rather be an employee in such an agency. Working with such experienced people didn't just give me more knowledge but also gave me so much good working experience such as:

• Client Servicing Department
• Developed competitive analysis
• Developed creative briefs
• Mystery shopper
• Assisted on strategy plans for Al-Rajhi Takaful
• Worked on status reports
• Developed PowerPoint Presentations for different brands
• Participated in brainstorming sessions

Sep 13 to Oct 13
Internship at Memac Ogilvy Riyadh

• Client Servicing Department
• Developed competitive analysis
• Developed creative briefs
• Mystery shopper
• Assisted on strategy plans for Al-Rajhi Takaful
• Worked on status reports
• Developed PowerPoint Presentations for different brands
• Participated in brainstorming sessions
PROJECTS
360' Campaign Development

• City Cereal Senior Project: The senior project involved developing a full fledge campaign and establishing marketing and creative strategies to launch our brand. My idea was creating a new concept for a restaurant that serves cereal meals and that is not available in the Lebanese or the regional market. The project included marketing analysis strategies, creative strategies, media planning, and research methodology techniques. The project required the work of only one person, yet it needed communication skills to get information from industry expertise.

• Conceptualized and developed a 360' campaign for Cote D'Or chocolate across TV, print, digital, and Outdoor in Lebanon. The project involved being in a team and working in parallel to give a well designed and planned campaign within a short period of time.

Consumer Understanding
• Designed a consumer survey that targeted consumers between 18 and 25 years old.

• Conducted consumer behavior analysis on Cote D'Or (chocolate brand) . The study involved quantitative analysis on 100 respondents in Lebanon.

Media Planning
• Developed a yearly media plan for Chateau Ksara for year 2012 and optimized a budget of 150K USD across TV, Outdoor, and Print in Lebanon.

• Participated in a brainstorming session discussing a new creative campaign for a newly opened restaurant, Schnitzels Lebanon.

SKILLS
• Fluent Arabic and English (spoken and written), functional in French
• Well immersed in Adobe Photoshop
• Basic Photography skills
• Excellent communication and presentation skills
• Highly presentable and professional personality
• Comfortable in working in a team environment